Design

Walter Naeslund Speaking at Marketing Week Live in London

June 21, 2010

Super happy to announce that I will be speaking at Marketing Week Live at Grand Hall Olympia in London next week June 29. Amazing gig that I’m really looking forward to. For some reason I’ve never had a chance to speak in England. I hope we have the same sense of humor. The topic of [...]

0 comments Read the full article →

Brush Your Teeth And Design for The Google Man

May 31, 2010

The human body. Such a marvel of engineering. We can do amazing stuff with this machine, things that are many times EXTREMELY difficult to mimic with any machine. If you only consider using the body as a physical tool we are amazing when it comes to detailed movement and interaction, walking upright och playing basketball. [...]

1 comment Read the full article →

Jesper Åström Joins Honesty

December 10, 2009

Since I drew the first napkin sketch of the Honesty agency in February there has been a lot of toil, sweat and tears. Today I can finally say that stage 2 is completed with the recruitment of Jesper Åström as the final piece of the puzzle. Jesper joins as new digital director alongside Simon Sundén [...]

0 comments Read the full article →

6 Ways To Improve The Jung von Matt Agency Site SEO-Wise

October 19, 2009

I got an email this morning from Jung Von Matt Stockholm asking me to check out their new “optimized” site in the wake of the Lowe Brindfors debacle a couple of weeks back. I really don’t intend to take on the role of advertising agency website critic, but since they asked, and since I like [...]

3 comments Read the full article →

Do Dictatorships Use Social Media More Effectively Than Corporations?

September 24, 2009

I‘ve done quite a bit of thinking about how the social web will make the world a better place. I’ve written about it, and also lectured about the social web, good, and evil. So when a talk by Evgeny Morozov popped on TED on the topic of how the net aids dictatorships, I was naturally [...]

2 comments Read the full article →

Lowe Brindfors Copy the Forsman & Bodenfors SEO Mistakes

September 15, 2009

Last week I wrote about how Forsman & Bodenfors don’t understand how the internet works. In absolute terms, the description was fair, but in relative terms, they are not worse than most of the advertising business. Yesterday we got another painfull piece of evidence to that effect. I’m talking about the brand new website of [...]

75 comments Read the full article →

5 Questions and 9 Answers About The Future of The Internet – My Hyper Island Interview

August 27, 2009

A couple of days ago I was contacted by students at Hyper Island for an interview about the future of digital communication. Here are their questions and my answers: 1. What do you think will happen in the future regarding digital media? For example real time applications, Flash, Adobe Scene 7, Motion Graphics, Mashups? Innovation [...]

10 comments Read the full article →

30 Internet Heroes

August 6, 2009

There are people and there are PEOPLE. As you may know, I am a great admirer of ability, of able people who live by the virtue of creativity and productivity. And I don’t think that we grant them enough respect and gratitude. Just consider the portraits of the people you see below. All of them [...]

0 comments Read the full article →

Google’s New Move to Kill Facebook

April 22, 2009

Like Picasso, I paint in periods. While he had his periods like blue and pink, I have periods like the recent one on copyright policy, certain internet technologies, and psychology. If you are a long time reader of this blog, you might remember my Open Social and my Friend Connect periods. These are very exciting [...]

0 comments Read the full article →

Will The Workspace of The Future Be Designed By Nintendo?

March 9, 2009

I think the Siftables demo at Ted is just incredibly cool. As much as I love computers, I’ve never really come to terms with the user interface. It’s just not physical enough for me. Sure, I’ve tried Wacom tablets and what have you, but it’s just not enough. The same way we saw Nintendo turn [...]

1 comment Read the full article →