Design

Why Planning Sucks

April 21, 2008

“If I would have listened to the marketplace, I would have built a faster and cheaper horse.” Not such a bad mind – that Henry Ford character. The Henry Ford quote also tells us a bit about planning. It tells us that planning is a creative process – a process where you don’t just ask, [...]

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Och deras namn betyder… avvikelse.

April 14, 2008

Anomaly är världens mest innovativa kommunikationsbyrå om man får tro tidningen Fast Company’s lista över världens mest innovativa företag. (De är på plats 24. Designbyrån IDEO är på plats 5 men är mer inriktade på industridesign). På samma lista är Google nummer ett och Apple nummer två, så det är ingen brist på konkurrens. Varför [...]

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Is Our Agency Model Outdated?

April 8, 2008

My friend Nina wrote this post (in Swedish) about planning and the role of the planner. It’s a relevant discussion. Actually, it’s relevant to discuss every role of an agency in the light of the current changes in the media landscape. There are several possible ways to model an agency, but to make it simple [...]

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The hypnosis of the Golden Egg

April 4, 2008

I started writing down my comments on all winners of Guldäggsgalan (The Golden Egg Advertising Awards) last night, but I got bored half way. Why? It’s all the same. And it’s kind of irrelevant. The only category that really makes sense is the integrated category. I mean, what’s a digital solution gone “viral” if not [...]

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Design Clichés of Web 2.0

March 26, 2008

Not to long ago my favorite agency Zeus Jones put up a good post on the design clichés of web 2.0. Now that we’re on the topic, I thought I should bring it up. The slide below from Zeus Jones says it all. Or to quote Adrian, “Of course you wouldn’t knowingly give up all [...]

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I Love Concepts

March 18, 2008

I walked passed some oatmeal in the store the other day. Organic oatmeal. It could of been designed in a nice package with a nice organic green color and an eco-sticker in the corner, but instead they’ve gone conceptual with the whole (and huge) organic product line-up. i ❤ eco. I think it works. Looking [...]

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Tho Many Projecth Tho Little Time

March 3, 2008

Right now I’m working on what must be 8 different projects or so at the agency. AND I’m going to New York on Saturday. AND I’m trying to design and buy an insanely expensive kitchen. AND I have to go to the dentist tomorrow (I broke one of my front teeth in a biking accident [...]

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It’s The Outside That Matters

February 26, 2008

Finally it arrived. The new MacBook Pro.And what can I say… I was so looking forward to a new design. But no. Just a technical update of the specs. Who cares? Who cares what’s on the inside?

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Idag tar jag fram stora sågen

February 26, 2008

Kan någon förklara de här kampanjerna/designlösningarna för mig? Vi börjar med Försvarets Hudsalva: Jag har själv jobbat med en strategi för det här varumärket när jag gick på Berghs. Den handlade om att förvalta känslan av original, göra produkten mer användbar och förflytta den känslomässigt. Jag är fortfarande väldigt nöjd med den strategin vi tog [...]

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Unboxing Air: There is Something in This Box

February 20, 2008

This little package arrived today. I opened it up… …and it contained this! Now, this is packaging design. Nice.Further exploration revealed this: I’ve always loved this nice little touch. The first breath of fresh air. And voila! Now, that’s a product with communicative design!

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Friday Night in a Tie!

February 16, 2008

Okey, so Friday night started out with me getting treated to dinner by one of my suppliers and good friends who came over and cooked for me. I pulled out some amazing wines and we dug in. This obviously got us in the mood, and we invited a bunch of people over for drinks. Among [...]

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Saturday and The Mirror Conspiracy

February 9, 2008

Good morning! Let’s take it from the top.This is outfit of the day!(Hat from Marc Jacobs, scarf from a Manhattan street salesman, leather jacket from Whyred, hoodie from American Apparel, jeans from WeSC). Dressed to kill. Now off for breakfast with “queen of words” miss K. (If this girl goes into journalism it will be [...]

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31 Pics Under The Covers of Stockholm Fashion Week

February 1, 2008

So. Thursday. For me Thursday was the last real day of Fashion Week. I decided to spend friday night drinking tea, reading books and doing some writing – which is, as a matter of fact, exactly what I’m doing right now. Thursday was kicked off by meeting up with a couple of Sweden’s top fashion [...]

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What on Earth Happened to Stureplan?

January 22, 2008

Somebody totally sprinkled the Espresso House-building with lights. Lights and some kind of animated lit up sign and, not least, a huge led screen. Wow. They turned Stureplan into Times Square. I’m not hostile to upgrades of the cityscape. Quite the opposite actually. I think the city should embrace the times in which she lives. [...]

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The Story of The iBuzz Bee-Wax Battery

January 20, 2008

This might turn out to a bit of a long one, so go grab a cup of coffee first if you wish. Done? Ok, let’s go. The other day I was struck by a perspective that I’ve touched upon before. Text. The renaissance of the copywriter. In a world of quick laughs and flashy web, [...]

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Look Like a Million Bucks. Cost Like a Million Bucks. Taste Like a Million Bucks.

January 17, 2008

So – here are some news that you already new. This blog led me do this article that told me that we base our experience not only on our senses, but on our interpretation of what our senses have registred. Are you surprised? I hope not, because without our interpretational capabilities sound would only be [...]

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My New Job: Design Agency Communications Strategist

January 16, 2008

Breaking news! Where to read about it first if not on my blog: From last monday I’m reciding in a new office on Kungsgatan. At a design agency, no less. So what happened? Did I get tired of advertising? Did I decide to kill my own agency Walter Naeslund? Well – no, and no. My [...]

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A Couple of Thoughts On 2008

January 3, 2008

So… it’s 2008. Is this the year when everything changes? Well – I guess we say that every year, but this time I really think a lot of stuff can go down. For example, we’ve only seen the beginning of social networks in my opinion. They’re still very young. You can tell from the quality [...]

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