digital

If Strategy is Like Porn, Tactics is The Real Thing

June 4, 2010

“What do you do?” “Oh me? I work with strategy and… stuff”. How many times a day do we hear that said? If you’re anything like me, you hear it quite a few times. And while I really appreciate the value of an excellent strategist, it’s really a misused term. A lot of times the [...]

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Rich Nadworny on Honesty at The Digital Strategy Blog

February 13, 2010

Don’t believe everything I say, also check out Rich Nadworny’s post on our advertising agency Honesty at the Digital Strategy Blog. Thanks for writing Rich! /W.

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Jesper Åström Joins Honesty

December 10, 2009

Since I drew the first napkin sketch of the Honesty agency in February there has been a lot of toil, sweat and tears. Today I can finally say that stage 2 is completed with the recruitment of Jesper Åström as the final piece of the puzzle. Jesper joins as new digital director alongside Simon Sundén [...]

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SEO-Expert Simon Sundén to Honesty!

November 9, 2009

Yesterday I cleared a desk for our new partner at Honesty who has his first day at the agency today. And this is not just any random guy, but one of Europe’s leading experts on SEO and search marketing, Simon Sundén. As many of you know, I’ve been quite frank in my criticism of the [...]

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Presenting The New Partners at Honesty!

November 4, 2009

Great news! We have now finished our first round of expansion at Honesty and now have four of the six partners here full time! Fantastic! Honesty will be divided into three units, each responsible for their own area of expertise. The three areas are Management & Strategy, Digital Business Development, and Creative Studio. Two of [...]

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Latest Honesty Report + Join WalterNaeslund.Club

October 12, 2009

Haven’t been writing much lately. Things changed pretty rapidly at the agency, and suddenly my writing habits had to give way to meetings and pitch-work. It might also be a poor excuse for a bad case of writers block. I’m not sure. From a work day where I was the only full time employee at [...]

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Lowe Brindfors Wrap-Up

September 18, 2009

Just a quick note on yesterday’s debacle. The article was written by Tobias Rydengren Rydergren based on an interview with me. It’s not incorrect in any way, and it’s well written and everything, I just want you to see it from that perspective. My texts can be found here on walternaeslund.com. The article quickly received [...]

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It’s Not a Forsman & Bodenfors / Lowe Brindfors-problem. It’s an Industry Problem.

September 16, 2009

After quite a few comments and a two interviews, I would like to clarify here on the blog that this is by no means an attack on Forsman & Bodenfors or Lowe Brindfors. They are just providing us with very clear and good examples to learn from. This is a problem for a big chunk [...]

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Lowe Brindfors Copy the Forsman & Bodenfors SEO Mistakes

September 15, 2009

Last week I wrote about how Forsman & Bodenfors don’t understand how the internet works. In absolute terms, the description was fair, but in relative terms, they are not worse than most of the advertising business. Yesterday we got another painfull piece of evidence to that effect. I’m talking about the brand new website of [...]

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Q&A From The BBH Labs Post on Honesty

September 4, 2009

Yesterday, BBH Labs wrote an interesting post commenting on some of my thoughts on internet transparency and gossip. The post itself, as well as the comments, are well worth a read. Since it’s one of my favorite topics, I naturally wanted in on the discussion myself, but as I started writing a comment on their [...]

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What the World Will Look Like in 25 Years

September 1, 2009

When I went to ad-school I felt that the school was in many respects molding people into replicas of what ad-people were supposed to be. Now I feel that this is perhaps about to change. The other day I got interview questions from Hyper Island regarding digital trends, and today I got another question from [...]

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Social Web Camp vs. Bring Dialogue Conference ’09. Waking Up to a Different Reality.

August 24, 2009

Contrasts are what make life interesting. Yesterday I woke up here: …from the sound of sheep walking around outside my tent. Today I woke up and threw myself into a cab to Arlanda to fly off to Oslo and Strömstad for the Bring Dialogue Conference ’09. When I got here I realized I’d be staying [...]

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Trad-ad Agencies, Cannes, and the Crumbling Status of Contests

June 16, 2009

This picture is from last years Cannes Lions advertising festival. It was fun. Everybody was there. But what happened to Cannes this year? Basically nobody I know is going there. Personally, when I have gotten the question about my attendance my answer has been “…nope. Saving my money for modern events and conferences on social [...]

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Crispin Porter + Bogusky Launches in Europe. In Gothenburg to Be Precise.

June 11, 2009

When I went to ad school, CP+B was considered the coolest kid in town. Only, they weren’t in our town. They were in Miami and Colorado. Today, it was announced that CP+B has bought the Swedish agency Daddy which will be rebranded as CP+B Europe and become the hub for European operations. This means that [...]

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Record Labels are Violating the Rights of Artists

May 7, 2009

At the Esomar WM3 Conference the other day, I got a question about copyright: “But what about the rights of the artists? Do they not have the right to make money off of their work?” My answer was that the business model needs to change in a way so that digitally replicable products are considered [...]

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Navel-Gazing Sunday With DDB, Dagens Media & Tewonder

April 12, 2009

Most of my time reading is spent on blogs. I still love picking up a magazine every now and then, and when I do my favorites are Fast Company, Monocle, and Guns & Ammo (just kidding about the last one). I rarely read the print versions of our local Swedish marketing press, but today I [...]

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Checkmate. Spofity Opens Up API To Developers.

April 7, 2009

Finally it happened. Spotify released libspotify, thereby making it possible to develop third party applications to interact with the Spotify platform. I know we’ve all been talking about it since the start, and that it has been a long time ambition, but we were never quite sure if they would make the move or when. [...]

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Spotsave is an Excellent Display of the Spotify Model Robustness

February 27, 2009

The discussion about Spotsave, an unauthorized program which lets you save Spotify songs to your harddrive, is pretty intense on the net right now. I think it highlights something very important – that Spotify is fairly immune to this type of thing. Here is why: Since Spotify, unlike iTunes Store for instance, contributes REAL VALUE [...]

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Augmented Intelligence And 3 Other Ways of Saving The World (And The Music Industry) From The Internet

February 23, 2009

A few days after the fact I read this article on Realtid.se. The contents of the article are nothing jaw dropping. The comments on the article however, reflect the fact that so much of this discussion is taking place well outside the realm of relevance. People are talking about whether or not artists should be [...]

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