digital

If Strategy is Like Porn, Tactics is The Real Thing

June 4, 2010

“What do you do?” “Oh me? I work with strategy and… stuff”. How many times a day do we hear that said? If you’re anything like me, you hear it quite a few times. And while I really appreciate the value of an excellent strategist, it’s really a misused term. A lot of times the [...]

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Rich Nadworny on Honesty at The Digital Strategy Blog

February 13, 2010

Don’t believe everything I say, also check out Rich Nadworny’s post on our advertising agency Honesty at the Digital Strategy Blog. Thanks for writing Rich! /W. Similar Posts: The hypnosis of the Golden Egg The Mijau and The Rockstar Entrepreneur SEO-Expert Simon Sundén to Honesty! Presenting The New Partners at Honesty! Is Our Agency Model [...]

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Jesper Åström Joins Honesty

December 10, 2009

Since I drew the first napkin sketch of the Honesty agency in February there has been a lot of toil, sweat and tears. Today I can finally say that stage 2 is completed with the recruitment of Jesper Åström as the final piece of the puzzle. Jesper joins as new digital director alongside Simon Sundén [...]

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SEO-Expert Simon Sundén to Honesty!

November 9, 2009

Yesterday I cleared a desk for our new partner at Honesty who has his first day at the agency today. And this is not just any random guy, but one of Europe’s leading experts on SEO and search marketing, Simon Sundén. As many of you know, I’ve been quite frank in my criticism of the [...]

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Presenting The New Partners at Honesty!

November 4, 2009

Great news! We have now finished our first round of expansion at Honesty and now have four of the six partners here full time! Fantastic! Honesty will be divided into three units, each responsible for their own area of expertise. The three areas are Management & Strategy, Digital Business Development, and Creative Studio. Two of [...]

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Latest Honesty Report + Join WalterNaeslund.Club

October 12, 2009

Haven’t been writing much lately. Things changed pretty rapidly at the agency, and suddenly my writing habits had to give way to meetings and pitch-work. It might also be a poor excuse for a bad case of writers block. I’m not sure. From a work day where I was the only full time employee at [...]

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Will Speak For Money (and Occasionally for Love)

September 29, 2009

The way I see it, public speaking is not about conveying information – books and Google do that much better than I ever can. Instead, I set out to inspire. If I can, on a good day, inspire you out there to take even one action in a powerful direction, things can start to snowball in [...]

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Lowe Brindfors Wrap-Up

September 18, 2009

Just a quick note on yesterday’s debacle. The article was written by Tobias Rydengren Rydergren based on an interview with me. It’s not incorrect in any way, and it’s well written and everything, I just want you to see it from that perspective. My texts can be found here on walternaeslund.com. The article quickly received [...]

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It’s Not a Forsman & Bodenfors / Lowe Brindfors-problem. It’s an Industry Problem.

September 16, 2009

After quite a few comments and a two interviews, I would like to clarify here on the blog that this is by no means an attack on Forsman & Bodenfors or Lowe Brindfors. They are just providing us with very clear and good examples to learn from. This is a problem for a big chunk [...]

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Lowe Brindfors Copy the Forsman & Bodenfors SEO Mistakes

September 15, 2009

Last week I wrote about how Forsman & Bodenfors don’t understand how the internet works. In absolute terms, the description was fair, but in relative terms, they are not worse than most of the advertising business. Yesterday we got another painfull piece of evidence to that effect. I’m talking about the brand new website of [...]

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