digital

It’s Not About Pirate Bay, It’s About The Bigger Picture.

February 17, 2009

I really think that the Pirate Bay trials are a big waste of money. Possibly worse. What is the music industry hoping to achieve? Will people start buying records again? Buying DRM-sabotaged (yes, that is what DRM is) digital files? Hosting them on their own hard drives? It’s the worst of two worlds. In the [...]

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Distill Launch Party and Nextopia

December 5, 2008

My mind just went blank. I couldnt’ for the life of me remember wether Michael Dahlén’s new book Nextopia was in Swedish or in English. I just couldn’t. But before I ended up in this situation, the following happened. Last night I went down to the new magazine Distill’s launch party on Strandvägen. I flipped [...]

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Give Hope for The Childhood Cancer Foundation Launched

November 19, 2008

Yesterday, my last campaign before leaving Identity Works was launched. The Give Hope-campaign for the Childhood Cancer Foundation (Barncancerfonden) was a collaboration between us and the Superstrikers digital agency. I was in charge of concept development and strategy together with the brilliant design strategist Jonas Rutegård and Superstrikers – a match made in heaven to [...]

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When You Get $40,000 Image Quality For $500, The Singularity is Near

November 17, 2008

The prosumer revolution is no joke. And it has been brought about by different factors. One, obviously, is the ease of publishing and distribution along with its the radical drop in cost. Another is the set of psychological incentives activated by social media. And yet another is the dramatic democratization of production equipment, which is [...]

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Lesson Given, Lessons Learned

November 14, 2008

In the taxi on my way to the airport. The plane for Stockholm leaves in one hour. Last night I gave another lecture on social media, this time at the Hyper Island school of digital communication. I love giving lectures for several reasons. One, obviously is that I learn from the participants. Another one, just [...]

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New Categories, Old Thinking

November 3, 2008

The Swedish advertising award Guldägget just announced new digital categories. The categories are: 1. Interactive Category A: Sites Includes campaign sites and corporate sites. 2. Interactive Category B: Advertising Includes banners, mobile marketing and SEO. 3. Interactive Category C: Other digital media Includes widgets, applications, digital events, interactive tools and social media. This segmentation into [...]

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Television Is Dead

October 25, 2008

Well – not really, but at least it’s not as live and kickin’ as it claims. Here is why: During my years as a television analyst, there was something that always bothered me. It seemed to me that a lot of young people around me moved away from television in favor of conversational media like [...]

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Digital Design Is Still a Child

August 7, 2008

Humanity has been pretty good at graphic design for quite some time now (though we may have called it something else early on). The same goes for packaging design. Sure there have been plenty of innovations along the way such as the printing press, photography and modern day packaging technology, but still. I guess you [...]

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Cannes 2008 Day X: Wunderman

June 19, 2008

The Wunderman talk, featuring Nick Moore was one of the better ones this far. Clearly one of the not so many who has really put thought into digital communications (or simply 2008 situation for communicators). Interesting company as well. I’ll keep a closer eye on them. Nick’s statement of “don’t make big campaigns, create ongoing [...]

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Cannes 2008 Day 2: Breakfast & Schedule

June 16, 2008

Breakfast in the sun by the sea. Next stop: The Festival Palace. At the palace we’re watching some some film right now. Mixed highs and lows. In 20 minutes we’ll check out some digital workshops by Wunderman and MySpace and later a seminar by Ogilvy. Stay tuned and I’ll be back with my reviews of [...]

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What’s the word?

June 13, 2008

Digital. What kind of word is that. Everything is digital these days. In fact, things that are not digital are often very lifestyle oriented – vinyl records, morning paper (with obligatory steaming coffee), cameras with film in them. I feel that for a lot of agencies, digital is what things are. So when we say [...]

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Ketchup Just Is

June 11, 2008

I put some thought today into what digital communication and “the web” really is. And I’m certain about one thing. It’s not a technology. It’s is less so for each day. When the first car was just a prototype in the lab, it was all technology. Today it’s a lifestyle accessoary. When the computer was [...]

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Resumé TV From What Felt Like The 80′s

June 6, 2008

Our Swedish advertising newspaper Resumé are running a documentary about the Swedish advertising world. In the first episode they visited first the Swedish Consumers Association (advertising skeptics) and then the Advertising Association of Sweden (pro advertising). They also visited some Swedish politicians. What was noteworthy was the prevailing view of advertising as something that people [...]

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Some Fresh Air Into The Stale World of Internet Advertising

May 12, 2008

It feels like the advertising industry is lagging behind when it comes to the Internet. When looking around I get the feeling that campaigns winning prizes and fame have all been done before, and that the core idea has been around for years and years. I don’t know why. Perhaps the jury people don’t know [...]

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The Death of Web Agencies

May 10, 2008

A creative at one of Sweden’s biggest agencies insists that web production is heading the same way as film production. That advertising agencies will get treatments from several different web production companies and get to choose which agency will get to produce. I’m not so sure. First of all, in the sort term, demand for [...]

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Heads Up Agencies, Here Comes Google TV Ads!

May 5, 2008

Google is in the Internet business, right? And if they are, you can imagine them talking down on television as a medium, right? But it’s just not Google’s way to do things. They never whine, bitch, or complain. Instead they attack. Google TV-ads is their latest product. It lets anyone with a valid credit card [...]

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Push & Pull in Strategic Symphony

May 5, 2008

Almost a year ago I wrote this post (in Swedish) on the topic of forcing your communication onto the consumer. When I rode my bike this morning I put some more thought into it. If we lift our binoculars to the horizon and try to do some planning for the future, we could do the [...]

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WNOA: The World’s First Open Source Advertising Agency

April 22, 2008

What’s better than a free lunch? Well, sometimes, the lunch that you pay for is better. Here is why: Lionell Robbins’ definition of economics from 1935: “Economics is a science which studies human behavior as a relationship between ends and scarce means which have alternative uses” doesn’t accurately describe the field of economics as noted [...]

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Why Watching The Advertising Dream Team Would Suck

April 21, 2008

It would be really cool actually to combine the three agencies in my last post. Imagine the innovative business minds of Anomaly, the digital understanding of Zeus Jones and the imaginative brilliance of Johannes Leonardo. That would be cool. But then again, watching the original dream team play basketball in the Olympics wasn’t much fun [...]

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Is Our Agency Model Outdated?

April 8, 2008

My friend Nina wrote this post (in Swedish) about planning and the role of the planner. It’s a relevant discussion. Actually, it’s relevant to discuss every role of an agency in the light of the current changes in the media landscape. There are several possible ways to model an agency, but to make it simple [...]

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