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October 12, 2009

Haven’t been writing much lately. Things changed pretty rapidly at the agency, and suddenly my writing habits had to give way to meetings and pitch-work. It might also be a poor excuse for a bad case of writers block. I’m not sure. From a work day where I was the only full time employee at [...]

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Lowe Brindfors Wrap-Up

September 18, 2009

Just a quick note on yesterday’s debacle. The article was written by Tobias Rydengren Rydergren based on an interview with me. It’s not incorrect in any way, and it’s well written and everything, I just want you to see it from that perspective. My texts can be found here on walternaeslund.com. The article quickly received [...]

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It’s Not a Forsman & Bodenfors / Lowe Brindfors-problem. It’s an Industry Problem.

September 16, 2009

After quite a few comments and a two interviews, I would like to clarify here on the blog that this is by no means an attack on Forsman & Bodenfors or Lowe Brindfors. They are just providing us with very clear and good examples to learn from. This is a problem for a big chunk [...]

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Lowe Brindfors Copy the Forsman & Bodenfors SEO Mistakes

September 15, 2009

Last week I wrote about how Forsman & Bodenfors don’t understand how the internet works. In absolute terms, the description was fair, but in relative terms, they are not worse than most of the advertising business. Yesterday we got another painfull piece of evidence to that effect. I’m talking about the brand new website of [...]

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Q&A From The BBH Labs Post on Honesty

September 4, 2009

Yesterday, BBH Labs wrote an interesting post commenting on some of my thoughts on internet transparency and gossip. The post itself, as well as the comments, are well worth a read. Since it’s one of my favorite topics, I naturally wanted in on the discussion myself, but as I started writing a comment on their [...]

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