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Honesty Part 2 – The Story of Starting an Advertising Agency

December 23, 2010

So I finally got my first day off from work in what feels like a lifetime. It also feels like a blink of an eye. So amazingly much has happened this year, and at the same time, I have never had a year pass this quickly on me before. I’m sitting here at one of [...]

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True Story: We Survived an Emergency Landing and Went by Ambulance Plane to The Pitch

August 25, 2010

How the hell can you end up in a seduction lecture, an emergency landing, a fire truck and an ambulance plane, all on the way to a client presentation? And can you still pull off the presentation? It sounds incredible, but this is that story: A few months ago one of our biggest clients asked [...]

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Honesty New Lead Agency for Stena Metall and Halebop!

June 1, 2010

It’s been an amazing past couple of weeks! Apart from the clients we already work with, we have now won not one, but two major long running pitches and are now the strategic lead agency for both Stena Metall and Halebop.Stena Metall is a big and extremely competent recycling company. In a world full of [...]

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Brush Your Teeth And Design for The Google Man

May 31, 2010

The human body. Such a marvel of engineering. We can do amazing stuff with this machine, things that are many times EXTREMELY difficult to mimic with any machine. If you only consider using the body as a physical tool we are amazing when it comes to detailed movement and interaction, walking upright och playing basketball. [...]

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How To Cheat Your Client and Why You Shouldn’t

May 5, 2010

Every gold rush has it’s opportunists. The gold rush of viral marketing is no exception. Before we leave the gold rush phase and move into a more mature market, agencies will keep running around waving YouTube views in the faces of marketing managers to show off how creative they are. But are they really? There [...]

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Magnus Lindkvist Debutes in The Major League at TED

February 15, 2010

Wow. My friend and mentor Magnus (@trendymagnus) just spoke at TED. I’m sorry, but this is as cool as it gets for any speaker. Read his backstage account on his blog. VERY cool. Looking forward to hearing the debrief on our Wednesday lunch Magnus.

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What Bill Clinton And Tiger Woods Could Learn From Amazing Ursula

February 12, 2010

“I did not have sex with that woman… miss Lewinsky” is not a good strategy. Why? Because it’s untrue. If you think back at the Clinton/Lewinsky-affair, the big issue wasn’t really that Bill was unfaithful, but rather that he kept lying himself into a corner. Tiger Woods did the same thing. In Sweden we have [...]

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How About Some Spice With That Fun Theory?

December 10, 2009

This isn’t brand new by any standards, but it reminds me (and perhaps you) that sometimes, bad ass is just… bad ass. The Subaru also seems to carry a bit more fun & punch than those german Volkmobiles, wouldn’t you say? Thanks to Juha for sharing.

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Presenting The New Partners at Honesty!

November 4, 2009

Great news! We have now finished our first round of expansion at Honesty and now have four of the six partners here full time! Fantastic! Honesty will be divided into three units, each responsible for their own area of expertise. The three areas are Management & Strategy, Digital Business Development, and Creative Studio. Two of [...]

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Installing WP Thesis on Host Gator. Don’t Let Them Fool You!

October 22, 2009

Those stubborn bastards! It took me hours in the live chat with several different support people, a bunch of emails, and even flashing a bit of the famous Walter rage to get the USA-based web hosting service Host Gator to listen. But finally they did. Here’s the story: I was working on a WordPress Thesis [...]

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Screw Awards. Here Comes Truth Knocking on Your Door.

October 21, 2009

Suddenly the news drop like a bomb. The big yearly price comparison on groceries organized by the National Penioners’ Association in Sweden was rigged by many of the store chains – and the one chain that usually wins was the worst offender. Suddenly no quirky traditional television commercial will help, because suddenly truth showed up [...]

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6 Ways To Improve The Jung von Matt Agency Site SEO-Wise

October 19, 2009

I got an email this morning from Jung Von Matt Stockholm asking me to check out their new “optimized” site in the wake of the Lowe Brindfors debacle a couple of weeks back. I really don’t intend to take on the role of advertising agency website critic, but since they asked, and since I like [...]

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Caller Subject, an Idea Worth Spreading? #CallerSubject

September 25, 2009

I had a dream last night. In my dreams there are often all kinds of strange inventions and artifacts that don’t exist in real life. Most of the time, these are really weird and just plain dumb. But every once in a while something truly useful pops up. Last night was one of those times. [...]

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Understanding Web Copy and Why it Will Cost You Big Bucks!

September 21, 2009

It was more than eleven years ago that I started my academic career at the M.Sc.-program for media technology at Linköping Institute of Technology. Way back then, the web was completely different, Google didn’t exist (it was actually founded the same year), and ICQ was the name of the game for communication. But it wasn’t [...]

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Lowe Brindfors Wrap-Up

September 18, 2009

Just a quick note on yesterday’s debacle. The article was written by Tobias Rydengren Rydergren based on an interview with me. It’s not incorrect in any way, and it’s well written and everything, I just want you to see it from that perspective. My texts can be found here on walternaeslund.com. The article quickly received [...]

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SEO-Failure Topping Lowe Brindfors Search

September 17, 2009

[EDIT: Sorry. My bad. Was a bit quick there. The true result for this post is position 4, not 3. Thank you Simon Sundén for your correct result]. Didn’t mean to return to the Lowe Brindfors case, but since I got a few comments in defense of ignoring SEO, saying that Lowe Brindfors don’t need [...]

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Selling Sears (or Åhléns) With Porn – a Thought Experiment

September 16, 2009

With traditional tag-along advertising, we force our way into peoples homes, or rather, we sneek our way in by way of real value. This has provided us with good reach by simply paying our way in, but it also has its disadvantages – we have to behave like the uninvited guests that we are. I [...]

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Lowe Brindfors Copy the Forsman & Bodenfors SEO Mistakes

September 15, 2009

Last week I wrote about how Forsman & Bodenfors don’t understand how the internet works. In absolute terms, the description was fair, but in relative terms, they are not worse than most of the advertising business. Yesterday we got another painfull piece of evidence to that effect. I’m talking about the brand new website of [...]

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Is Spotify the Darth Vader of Music?

September 8, 2009

As Spotify launched their iPhone app, the crowd cheered. The talented SEO-expert (and comedian) Simon Sundén publishes the follwing graph of Spotify Premium sales that went viral amongst us nerds. Half us us thought is was true, and who knows, it may be. But even if this graphic joke isn’t true, it illustrates something quiet [...]

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