DN

Henrik Pontén To Become The New National Joke?

April 17, 2009

Henrik Pontén of Antipiratbyrån (The Anti Pirate Agency) is quoted saying the following in SvD: “Naturally this [the verdict in the Pirate Bay trial] is a success for all rights owners and creatives…” This quote makes me think of the one where Ines Uusman said (in 1996) that “the Internet is a fad that will [...]

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Pirate Bay Found Guilty. Are We Now The World’s Most Conservative Nation?

April 17, 2009

Guilty. One year in jail and a 30 000 000 SEK fine. We will all blush looking back at this day. Sweden has now officially shown to the world that we don’t understand the big picture of communication infrastructure and behavior. We have shown that we don’t understand the inevitable future, but only look in [...]

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A Guilty Pirate Bay Verdict Will Make us Look Like Idiots in The History Books

April 17, 2009

In about an hour we will know the verdict in the Pirate Bay-trials. Let’s hope that people are being smart about this. Because a guilty verdict would not be good for anyone. Especially not for art and artists. A guilty verdict would do little to boost sales. I believe we’ll see the opposite result. Darknets [...]

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Your Business Card is Crap

April 13, 2009

The Honesty business cards are printed with Helvetica on uncoated paper. Slightly larger type to improve clarity. Simple as can be. It’s precisely the type of business card that this guy would HATE. Thanks to Frenne for sharing.

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Navel-Gazing Sunday With DDB, Dagens Media & Tewonder

April 12, 2009

Most of my time reading is spent on blogs. I still love picking up a magazine every now and then, and when I do my favorites are Fast Company, Monocle, and Guns & Ammo (just kidding about the last one). I rarely read the print versions of our local Swedish marketing press, but today I [...]

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Think Twice Before Even Dreaming About Using IPRED. Or Associating With Anyone Doing It.

April 5, 2009

We are now starting to see the effects of the Swedish IPRED-law, which states that copyright holders can go after individuals downloading protected content. Apparently, Swedish internet traffic has now dropped by nearly half. And since when is that a good thing? I thought traffic was valuable? I believe that you can never be quite [...]

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Eggs, Carpets, London, Honesty

April 2, 2009

The red carpet is being rolled out for the Golden Egg Awards, and it’s time for us to leave the office. Hope you all win. Me, I have to head off for some oysters before resuming work on the London-project. CUL8ER!

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Not So Hostile Takeover Of Forsman&Bodenfors
(+ Outfit of The Day)

April 2, 2009

This is the first, and perhaps the last time we’ll do an outfit of the day post on here, but today is a special day. Because today, symbolically enough on the day of the Golden Egg Awards, my agency Honesty is moving into new offices. And not just any old shack, but the legendary 6th [...]

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Attacking In Group Doesn’t Make You Innocent.
– It Just Makes Things Worse.

April 1, 2009

OMG. Reading this mornings newspaper, I get the same vibe as when I hear about bullying in schoolyards, or when I listen to Philip Zimbardo talking about evil at TED.com – “if we attack in a group, we all get away with it”. Earbooks, Storyside, Piratförlaget, Bonnier Audio, and Norstedts have decided to take advantage [...]

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Viasat Pushing of Against Ipred Towards a Better Positioning

March 31, 2009

I‘ve written quite a bit about the Pirate Bay trials and how the music industry is undermining itself and its own business. As of tomorrow we have a new law in Sweden, the IPRED-law, allowing copyright holders to go after downloading youngsters. Any such attempt is of course entirely in vain. I’ve written about it [...]

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A Wrap Up of Todays Guldäggsseminarier

March 30, 2009

The “Golden Egg Award” week och seminars and debates has begun, and I have mixed feelings. Today’s fist talk by Anita Dunn was simple but excellent. No fancy slide show. No cool styling. Just an excellent talk about her work with the Obama campaign. An I think it contained a lot of what Swedish marketers [...]

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Communication Isn’t Everything.
There Are Also Oysters.

March 27, 2009

Communications strategy isn’t everything. There are also oysters. And scallops – raw in a shell, with a pinch of salt, pepper, a dash of olive oil and some lemon. We call them “Scallops Franck”, and we love them. So, why am I writing about this in a marketing blog? Well – besides the fact that [...]

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Clarity, Censorship, and a Confused Editorial by Hanne Kjöller

March 20, 2009

In this morning’s newspaper (DN) I read an editorial by Hanne Kjöller about government communications. What has upset Hanne is the fact that the government office Stockholm’s Stad have developed rules for how to talk to the press, and distributed small reminder cards to remind of these rules. Granted, this could have been a problem [...]

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Party Invitation!

March 2, 2009

For those of you who are in Stockholm on Wednesday (March 4), we’re throwing a creatives party at Collage (Ingemar Bergmans gata 2, behind Riche) 21.00-01.00. One of the pieces for the Friday night art exhibition at Berns will be created live at the party by you and the artist, my co-host Daniel Jouseff. Drinks [...]

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Kids Don’t Spend $30000 On CDs.

February 25, 2009

In an account of the Pirate Bay trials by Dagens Nyheter, Peter Althin, Peter Sundes lawyer asks IFPI’s chairman and CEO John Kennedy whether Kennedy really claims that everyone who illegally downloaded a record would have bought it if it wasn’t available at sites like Pirate Bay. Kennedy answers yes to this question. I can’t [...]

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Forget About Pirate Bay. Go After Apple!

February 18, 2009

In the Pirate Bay trials, it seems to be troublesome for the prosecutor to prove that Pirate Bay has made money off of copyrighted material. But since I always try to be optimistic, I have a suggestion for the prosecutor: Go after Apple instead. An iPod Classic retails for $249. It has a capacity of [...]

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It’s Not About Pirate Bay, It’s About The Bigger Picture.

February 17, 2009

I really think that the Pirate Bay trials are a big waste of money. Possibly worse. What is the music industry hoping to achieve? Will people start buying records again? Buying DRM-sabotaged (yes, that is what DRM is) digital files? Hosting them on their own hard drives? It’s the worst of two worlds. In the [...]

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Our Give Hope Campaign Valued at 3 000 000 SEK.

February 17, 2009

Very proud to see how the campaign I did for The Swedish Childhood Foundation with Superstrikers and Identity Works has taken off and is creating its own media space with an estimated value of 3 000 000 SEK. Read more about it here. We didn’t quite know what kind of effect we could expect from [...]

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The New Forsman & Bodenfors Site Review

February 11, 2009

A little over a year ago I wrote about the Forsman&Bodenfors site that never seemed to air. And now, finally, it has. The lesson that I talked about back then was that polishing and polishing on your product, and not getting it out there is fatal in times of rapid change. I also quoted Guy [...]

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Business Travel and The Good New Days

February 4, 2009

Goodbye Jönköping. After finishing a good hotel breakfast I’m on my way back to Stockholm. I sometimes fly when I do these kinds of trips, but I must say the train is far superior. Electricity and WiFi is included in the ticket, and I can work just as easily as I can from the office. [...]

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