4 Hours of Social Media in Jönköping

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The 4-hour crash course on social media played out well i think. (If anyone of you attended, please comment and let me know what you thought). The venue was awesome with great lighting and acoustics, and plenty of space to move around. Just the way i like it. Thanks everyone! Hope to see you again […]

Seesmic’s Got Me Hooked. I Think.

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So, Seesmic has my attention. What du you think of this Twitter-ish video service. Either it’s an amazing way to build relationships or it’s TOO intimate and will meet the same fate as video-calls on 3G-phones. (At least here in Sweden, video-calls are just dead). But so far I’m intrigued. This seems really cool to […]

Distill Launch Party and Nextopia

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My mind just went blank. I couldnt’ for the life of me remember wether Michael Dahlén’s new book Nextopia was in Swedish or in English. I just couldn’t. But before I ended up in this situation, the following happened. Last night I went down to the new magazine Distill’s launch party on Strandvägen. I flipped […]

Dead End Advertising is Dead

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I love seeing how campaigns take on their own life. How we create things where we don’t know exactly how people out there are going to transform or recreate them. Creating life. Advertising is boring me to death, but communication is not. We are entering a new era. This time we truly are. Very few […]

Human Nature?

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“They didn’t care that they’d seen it work in practice, because they already knew it couldn’t work in theory”. Clay Shirky on C++ programmers who questioned collaborative communities.

Very Much Food

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When the awesome Judith Wolst wrote a post on her blog titled “Very Much Food”, I couldn’t resist clicking. And the post contained this. httpv://www.youtube.com/watch?v=mBrcVFfeWdo I guess this supports what I’ve always said – anything “very much…” is worth clicking.

Television Is Dead

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Well – not really, but at least it’s not as live and kickin’ as it claims. Here is why: During my years as a television analyst, there was something that always bothered me. It seemed to me that a lot of young people around me moved away from television in favor of conversational media like […]

Is Social Media Scaring The Pants Off Planners?

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Every once in a while you read blogs from ad people (mostly planners) where they question whether agencies can ever succeed in social media. The most pessimistic ones in the discussion refer to the lack of successful examples in the past. And sure, you could say that there aren’t many, even though there are definitely more than one (Nike+ being the one most often referred to).

Is Social Media Scaring The Pants Off Planners?

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Every once in a while you read blogs from ad people (mostly planners) where they question whether agencies can ever succeed in social media. The most pessimistic ones in the discussion refer to the lack of successful examples in the past. And sure, you could say that there aren’t many, even though there are definitely […]

Shame On (some of) You!

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I’m not sure that everybody is taking the shift in the media landscape seriously. In Clay Shirky’s talk from 2005 that I showed you the other day, he’s talking about how the invention of the printing press sent us into a couple of hundred years of chaos, and how the internet is going to do […]

An Oasis of Good Communication

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Oasis releases a new album, and street musicians in New York are the first to perform the songs off of it. Trained by Liam and Noel Gallagher of course. I love this campaign. The Sjönell brothers at BBH New York engineered this thing, and it’s just solid proof of their  understanding for what makes people […]

The Undercover Educator

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I think that sometimes, we’re over-analyzing and under-synthesizing. We’re reading all these complicated books, finding advanced psychological explanations or statistical correlations. Sometimes old truths just need a dead simple but inspirational explanation to be interesting and valuable. On some trip I went on a while back I bought a book in the airport bookstore. The […]

Nude! Lewd? (Or Is It Perhaps Branded Content?)

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No! I would say nude is NOT lewd! Check out Terry Richardsson’s S/S08 campaign for Tom Ford for example. Completely super-nude (even hairless nude) and still super-cool, super-classy, and super-beautiful. Compare that to the stereotypical “men’s magazine”, even the ones that are completely non-nude and see the difference. The classlessness is NOT in the nudity, […]

The Message is The Meaning, Or is It?

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A few Swedish blogs (here they are 1, 2, 3) have spent some time discussing if advertising needs a message. I believe it was all sparked by this article by Paul Feldwick. For those of you who can’t read Swedish (don’t worry, we’re only 9 million people), I can just quickly recap the discussion: They […]

Often Wrong, Never in Doubt

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Three years ago, advertising zillionaire Donny Deutsch wrote a book called “Often Wrong Never In Doubt”. And even though he perhaps didn’t mean it in the way I’m going to describe it here, I think it may describe one of the more profound truths of advertising today. Not least in Sweden. If you think about […]

Are You a Frustrated Artist Too?

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Lou Reed plays “Berlin” in Stockholm tonight. Can’t miss that now can I? He also says in an interview that “if he hadn’t been a musician, he would have been an ad man”. Sure, there is obvious and somewhat loathsome irony in his statement, but I wouldn’t be surprised if it is true. So many […]

 
 
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