Cannes 2008 Day X: R/GA

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Like I said, seminars are getting better. The R/GA one about Nike+ and three other Nike projects was interesting. Though perhaps a bit shallow (hey, they only had 45 minutes), their projects are impressive. For the sheer scale of it, The Human Race-project is also interesting, gathering 1 million people to run on one single […]

Cannes Countdown: T Minus 3 Days

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We just passed midnight and it’s now thursday. That means Walter is entering special preparation mode for Cannes coverage. Lift off is now three days away. Camera? Check.Video Camera? Check.Ultra bloggable Macbook Air? Check. All you have to do now is flinch, and I’ll be on you like a hawk. Walter Naeslund will miss nothing […]

Ketchup Just Is

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I put some thought today into what digital communication and “the web” really is. And I’m certain about one thing. It’s not a technology. It’s is less so for each day. When the first car was just a prototype in the lab, it was all technology. Today it’s a lifestyle accessoary. When the computer was […]

Resumé TV From What Felt Like The 80’s

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Our Swedish advertising newspaper Resumé are running a documentary about the Swedish advertising world. In the first episode they visited first the Swedish Consumers Association (advertising skeptics) and then the Advertising Association of Sweden (pro advertising). They also visited some Swedish politicians. What was noteworthy was the prevailing view of advertising as something that people […]

Old Projects of Mine: Crybaby Animated Television

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I’m sitting here remembering some of the strange projects I’ve been involved in over the years. A few years ago we had this project starting up a animated television production company. Since television (we’re talking “regular television”, not film) must be fairly cheap, we went through all kinds of experiments to cut costs. The major […]

I Talk The Walk

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Sometimes people whisper about people that just talk and never do. I think that they probably whisper that about me sometimes. Understandably. I do talk a lot. And write a lot (around 400 posts and counting). And I don’t have production managers, project managers, receptionists, assistants, or a cleaning staff. Sure that lowers my production […]

TED

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The agency that I do most of my work for is full of amazing people, but there is one person in particular that I feel a special appreciation for. A while back I remember him talking about TED. and how TED had been a huge inspiration for him. I didn’t think about it much at […]

The Walter & Rosanna Barbeque

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Today me and my pop star neighbor Rosanna hosted an afternoon barbeque party. Any way you look at it, it was just fabulous. See for yourself: When it got late and chilly the party moved into my living room. Strange feeling to host what felt like an afterparty at 8pm. And this is why you […]

Join The Conspiracy

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When we aired the first set of Join The Conspiracy WeSC commercials that we shot in Stockholm, we were harshly criticized by the advertising community. How could we make something that didn’t make sense?!?! People were angry. People were mocking us. But the films turned out to be immensely successful on MTV and delivered way […]

Goodbye Advertising

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Read this ad. Go on. What do you think that the big agencies are saying about this ad (assuming they have read it, which they haven’t)? Perhaps they are saying “If they deliver on that promise, I love them”. Isn’t that the defense that the Cannes-winning old school agencies always put up: “yeah yeah, all […]

Why Planning Sucks

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“If I would have listened to the marketplace, I would have built a faster and cheaper horse.” Not such a bad mind – that Henry Ford character. The Henry Ford quote also tells us a bit about planning. It tells us that planning is a creative process – a process where you don’t just ask, […]

Goodnight Manhattan

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Another day on Manhattan. This city is just so energetic. Whenever I get here I switch into some other mode where I’m just twice as creative. It’s fantastic. Goodnight Manhattan, see you tomorrow.

Ronald Jones at Identity Works

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Last Thursday Identity Works invited former Harvard professor, and current Konstfack professor in Interdisciplinary Studies, Ronald Jones, to the agency to talk about creative work across disciplines. The talk was just jam packed with interesting stuff. We probably all see it as obvious that interdisciplinary projects run a much higher risk of failure, but did […]

Och deras namn betyder… avvikelse.

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Anomaly är världens mest innovativa kommunikationsbyrå om man får tro tidningen Fast Company’s lista över världens mest innovativa företag. (De är på plats 24. Designbyrån IDEO är på plats 5 men är mer inriktade på industridesign). På samma lista är Google nummer ett och Apple nummer två, så det är ingen brist på konkurrens. Varför […]

Is Our Agency Model Outdated?

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My friend Nina wrote this post (in Swedish) about planning and the role of the planner. It’s a relevant discussion. Actually, it’s relevant to discuss every role of an agency in the light of the current changes in the media landscape. There are several possible ways to model an agency, but to make it simple […]

The hypnosis of the Golden Egg

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I started writing down my comments on all winners of Guldäggsgalan (The Golden Egg Advertising Awards) last night, but I got bored half way. Why? It’s all the same. And it’s kind of irrelevant. The only category that really makes sense is the integrated category. I mean, what’s a digital solution gone “viral” if not […]

Design Clichés of Web 2.0

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Not to long ago my favorite agency Zeus Jones put up a good post on the design clichés of web 2.0. Now that we’re on the topic, I thought I should bring it up. The slide below from Zeus Jones says it all. Or to quote Adrian, “Of course you wouldn’t knowingly give up all […]

Agencies: Forget Web 3.0. At least for now.

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I went for a walk yesterday in the spring sun of Södermalm with Carl Waldecrantz from Superstrikers. We discussed Web 3.0 and the dangers of that concept. Everyone wants to claim it. I’ve heard it several times now. F&B for one mentioned it for their new site which has been “coming soon” now for longer […]

Walter Naeslund goes grabb

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Jag försöker sätta mig in i hur grabb-grabber tänker. Hur de lever, hur de äter, hur de sover. Hur de umgås. Ni vet vilka jag menar. De där grabbarna som gillar snabba bilar (okejdå, jag gillar också snabba bilar), är vältränade från innebandyn (eller åtminstone önskar att de var det), läser sport-delen först och har […]

 
 
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