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Presenting The New Partners at Honesty!

November 4, 2009

Great news! We have now finished our first round of expansion at Honesty and now have four of the six partners here full time! Fantastic! Honesty will be divided into three units, each responsible for their own area of expertise. The three areas are Management & Strategy, Digital Business Development, and Creative Studio. Two of [...]

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Installing WP Thesis on Host Gator. Don’t Let Them Fool You!

October 22, 2009

Those stubborn bastards! It took me hours in the live chat with several different support people, a bunch of emails, and even flashing a bit of the famous Walter rage to get the USA-based web hosting service Host Gator to listen. But finally they did. Here’s the story: I was working on a WordPress Thesis [...]

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Understanding Web Copy and Why it Will Cost You Big Bucks!

September 21, 2009

It was more than eleven years ago that I started my academic career at the M.Sc.-program for media technology at Linköping Institute of Technology. Way back then, the web was completely different, Google didn’t exist (it was actually founded the same year), and ICQ was the name of the game for communication. But it wasn’t [...]

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SEO-Failure Topping Lowe Brindfors Search

September 17, 2009

[EDIT: Sorry. My bad. Was a bit quick there. The true result for this post is position 4, not 3. Thank you Simon Sundén for your correct result]. Didn’t mean to return to the Lowe Brindfors case, but since I got a few comments in defense of ignoring SEO, saying that Lowe Brindfors don’t need [...]

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Forsman & Bodenfors and Svenska Kyrkan Don’t Know Google

September 1, 2009

If they only knew what a great idea they really had! Forsman & Bodenfors just came up with a new site for Svenska Kyrkan (The Church of Sweden) where you can submit your prayer to the site. The prayer is then keyworded on the site so that you can find other prayers on the same [...]

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Top SEO-Presentation From Simon Sundén

August 31, 2009

Simon Sundén’s presentation on SEO was one of the best presentations of the entire SSWC-conference. Despite the fact that there was no projector for him to show his prepared presentation on, he still managed to present this fairly technical topic really well. Now his presentation is translated to English and presented on Slideshare. Oh, how [...]

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Impressive Talk by Naoki Iko The Highlight of The Week

April 1, 2009

Microsoft delivered today. There were two excellent talks, the first one being by Nick Bailey of AKQA. It was a fairly traditional presentation of some very good work. Fiat’s Eco Drive, an in-car-USB-powered Nike+ for cars. Cool. Though I think that it would have been even cooler with an industry-wide call to action where Fiat [...]

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Distill Launch Party and Nextopia

December 5, 2008

My mind just went blank. I couldnt’ for the life of me remember wether Michael Dahlén’s new book Nextopia was in Swedish or in English. I just couldn’t. But before I ended up in this situation, the following happened. Last night I went down to the new magazine Distill’s launch party on Strandvägen. I flipped [...]

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You Have Spoken

May 12, 2008

The poll regarding the language of this blog ended up fairly close to a draw. And considering only 35 people actually voted, I conclude that the rest of you don’t mind English (or don’t understand it, haha!). So, ladies and gentlemen, dear readers, the court rules in favor of keeping the blog in English.

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The Score is Tied

May 5, 2008

By the way, the score is tied at 9 to 10 in the vote on if this blog should be in English or Swedish. Make your voice heard and vote in the right hand column.

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VOTE: Should This Blog Be in Swedish?

May 4, 2008

My native language is Swedish. On my flight to Paris last week I had a discussion about the language on this blog. I would say that somewhere around 85% of my readers today are Swedish, so is it really such a good idea to write in English? These are some of the pros and cons:Pro [...]

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Goodbye Advertising

April 22, 2008

Read this ad. Go on. What do you think that the big agencies are saying about this ad (assuming they have read it, which they haven’t)? Perhaps they are saying “If they deliver on that promise, I love them”. Isn’t that the defense that the Cannes-winning old school agencies always put up: “yeah yeah, all [...]

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Sunday, I love you! And Sara. And Karl. Not so much the semla ad.

February 10, 2008

SundaaaayyyyY! I Love Sundays! This is the Sunday love outfit (Hat and scarf from Filippa K, Leather jacket from Whyred, striped hoodie from American Apparel, T-shirt from Marc by Marc, jeans from WeSC, belt, gloves and sneakers all from Marc Jacobs. I love him.): First stop – jazz brunch with my good friend and personal [...]

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Walter Naeslund – Åter på svenska!

October 2, 2007

The English version of The Walter Naeslund Blog now has it’s own URL: http://walteronadvertising.blogspot.com . Den här bloggen kommer fortsätta på svenska. Det är roligt att skriva på svenska också, så det fick helt enkelt bli två bloggar. Jag kommer täcka ungefär samma saker, så du som kan svenska kan oftast nöja dig med att [...]

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