evil

Do Dictatorships Use Social Media More Effectively Than Corporations?

September 24, 2009

I‘ve done quite a bit of thinking about how the social web will make the world a better place. I’ve written about it, and also lectured about the social web, good, and evil. So when a talk by Evgeny Morozov popped on TED on the topic of how the net aids dictatorships, I was naturally [...]

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What the World Will Look Like in 25 Years

September 1, 2009

When I went to ad-school I felt that the school was in many respects molding people into replicas of what ad-people were supposed to be. Now I feel that this is perhaps about to change. The other day I got interview questions from Hyper Island regarding digital trends, and today I got another question from [...]

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Social Web Camp vs. Bring Dialogue Conference ’09. Waking Up to a Different Reality.

August 24, 2009

Contrasts are what make life interesting. Yesterday I woke up here: …from the sound of sheep walking around outside my tent. Today I woke up and threw myself into a cab to Arlanda to fly off to Oslo and Strömstad for the Bring Dialogue Conference ’09. When I got here I realized I’d be staying [...]

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Planner Must Read: Were You, Are You, or Will You Be?

July 9, 2009

Cover via Amazon With his new book called The Time Paradox, social psychologist Dr Philip Zimbardo lays out behavioral patterns of past-, present-, and future oriented personality types. It’s an incredibly simple, yet insightful theory he puts forth, and one which really highlights the weaknesses of our ordinary demographic segmentation of target groups. I would [...]

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Think Twice Before Even Dreaming About Using IPRED. Or Associating With Anyone Doing It.

April 5, 2009

We are now starting to see the effects of the Swedish IPRED-law, which states that copyright holders can go after individuals downloading protected content. Apparently, Swedish internet traffic has now dropped by nearly half. And since when is that a good thing? I thought traffic was valuable? I believe that you can never be quite [...]

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Attacking In Group Doesn’t Make You Innocent.
– It Just Makes Things Worse.

April 1, 2009

OMG. Reading this mornings newspaper, I get the same vibe as when I hear about bullying in schoolyards, or when I listen to Philip Zimbardo talking about evil at TED.com – “if we attack in a group, we all get away with it”. Earbooks, Storyside, Piratförlaget, Bonnier Audio, and Norstedts have decided to take advantage [...]

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Let soak in for 2 or 3 minutes or until you see GOD!

March 26, 2009

People sometimes ask me what I mean when I talk about Honesty’s communication model. And in response, well, let me tell you a story: Last night I briefly attended one of these cool VIP-ish happenings where you get a goodie bag upon leaving. Though not entirely aimed at me (mostly women’s beauty products in there), [...]

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The Privacy of Evil – Part Two

November 25, 2008

This is the second part of my idea sketch on privacy and integrity. The first part can be found here. There is also an interesting comment on that post by Michael Dahlén where he talks about information symmetry, a theme that I’ll adress later in this post. In this second part I will show you [...]

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Is The Brand of Green Going Stale?

April 28, 2008

There is not much left in the world that is not green, organic, and sustainable. If I want to be evil and don’t care for mother Earth, I’m really stuck with a pitiful selection of Earth-abusing stuff. When I was in New York the other week the apple was really greener then big. Everybody wants [...]

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Ogilvy on Advertising: "When Aeshines spoke, they said, ‘How well he speaks’. But when Demosthenes spoke, they said, ‘Let us march

March 24, 2008

The other day i wrote about Donny Deutsch’s book Often Wrong, Never in Doubt. Today I started flipping trough the pages written by another of advertising’s greats, David Ogilvy, in 1983. (*Interesting fact: Both Donny and his dad used to work for Ogilvy, and apparently Deutsch Sr. had a beef with David). Anyway, the two [...]

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31 Pics Under The Covers of Stockholm Fashion Week

February 1, 2008

So. Thursday. For me Thursday was the last real day of Fashion Week. I decided to spend friday night drinking tea, reading books and doing some writing – which is, as a matter of fact, exactly what I’m doing right now. Thursday was kicked off by meeting up with a couple of Sweden’s top fashion [...]

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Some Nice Brand Body Language

November 15, 2007

I spoke in an earlier post about brand body language, and exemplified with Google and “don’t be evil”. Here is some nice body language from the same company.

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Copywriting by wand.

September 20, 2007

Man blir så glad ibland. Visst. Vi kan prata prata prata om MAAS, branded utility, coola virals, bla, bla, bla. Men ibland funkar bara det klassiska copywriterhantverket så bra. När någon behandlar tonläge som det faktiskt förtjänar att bli behandlat. Jag är i London, och det jag pratar om är förstås Pret a Manger. Jag [...]

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