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Not So Hostile Takeover Of Forsman&Bodenfors
(+ Outfit of The Day)

April 2, 2009

This is the first, and perhaps the last time we’ll do an outfit of the day post on here, but today is a special day. Because today, symbolically enough on the day of the Golden Egg Awards, my agency Honesty is moving into new offices. And not just any old shack, but the legendary 6th [...]

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Communication Isn’t Everything.
There Are Also Oysters.

March 27, 2009

Communications strategy isn’t everything. There are also oysters. And scallops – raw in a shell, with a pinch of salt, pepper, a dash of olive oil and some lemon. We call them “Scallops Franck”, and we love them. So, why am I writing about this in a marketing blog? Well – besides the fact that [...]

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Party Invitation!

March 2, 2009

For those of you who are in Stockholm on Wednesday (March 4), we’re throwing a creatives party at Collage (Ingemar Bergmans gata 2, behind Riche) 21.00-01.00. One of the pieces for the Friday night art exhibition at Berns will be created live at the party by you and the artist, my co-host Daniel Jouseff. Drinks [...]

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The New Forsman & Bodenfors Site Review

February 11, 2009

A little over a year ago I wrote about the Forsman&Bodenfors site that never seemed to air. And now, finally, it has. The lesson that I talked about back then was that polishing and polishing on your product, and not getting it out there is fatal in times of rapid change. I also quoted Guy [...]

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The Bar Brawl of The Swedish Twittersphere

February 6, 2009

It all started when the fashion brand Acne started following Fredrik Wass of Bisonblog fame on Twitter. Fredrik felt spammed and wrote a heated post on his blog. Jesper Åström responded at his Online PR-blog. In essence he made very good points i think, but his angle was all crooked. Instead of heading into a [...]

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Business Travel and The Good New Days

February 4, 2009

Goodbye Jönköping. After finishing a good hotel breakfast I’m on my way back to Stockholm. I sometimes fly when I do these kinds of trips, but I must say the train is far superior. Electricity and WiFi is included in the ticket, and I can work just as easily as I can from the office. [...]

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Is Web 2.0 Just a Big Baby?

January 19, 2009

Now this is a very interesting and sober article on Web 2.0. It also highlights how immature this business really is (even though it does make the case that it is really quite old for being this immature). I find it especially interesting to see that the Facebook staff consists of no less than 600 [...]

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Dear Spotify, Walter Loves Music Too, But Would Also Love To SHARE Music.

December 29, 2008

I’ve given some thought to Spotify over the past few days, and here are some of my thoughts. Perhaps I’m wrong and Spotify has gone social after all. But not in the spheres where I move and socialize. And I have tried to spark some collaboration and social behavior without success. These thoughts build upon [...]

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Is IR The Killer Marketing App of Social Media?

December 26, 2008

Ok. Granted, I keep pushing all these “killer apps”. Last time it was honesty, this time internal relations (IR). But I really think this is worth looking into. And honesty has a great deal to do with it. A while back I wrote about how the breakdown of privacy leads to a better society and, [...]

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Poor Bloggy. Friend Connect and Facebook Connect

December 14, 2008

Ok. Sorry for not posting anything for a while. It’s been the most hectic work week in a very long time. Last thursday I actually started work at 6 in the morning and charged forward for 30 hours straight until noon the next day when we delivered our pitch. How’s that for overtime! I promise [...]

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Give Hope for The Childhood Cancer Foundation Launched

November 19, 2008

Yesterday, my last campaign before leaving Identity Works was launched. The Give Hope-campaign for the Childhood Cancer Foundation (Barncancerfonden) was a collaboration between us and the Superstrikers digital agency. I was in charge of concept development and strategy together with the brilliant design strategist Jonas Rutegård and Superstrikers – a match made in heaven to [...]

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Television Is Dead

October 25, 2008

Well – not really, but at least it’s not as live and kickin’ as it claims. Here is why: During my years as a television analyst, there was something that always bothered me. It seemed to me that a lot of young people around me moved away from television in favor of conversational media like [...]

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Spotify Launches And MySpace Counters

October 9, 2008

Interesting. Spotify launched a couple of days ago, and I just got this in my Facebook-feed a couple of minutes ago:“Joakim Friedman is Spotify har inte AC/DC. Lyssna istället på www.myspace.com/acdc”.Loosely translated: “Spotify doesn’t have AC/DC. Listen to www.myspace.com/acdc instead”. (J works for MySpace).Go back and read what I wrote in the post before this [...]

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The Social Media Wars Continue. Will MySpace Rise To Power Once Again?

October 7, 2008

There has been a lot of talk about MySpace lately. Remember MySpace? (It’s that social media place which always looked like crap because you had too much say about it’s design and too few tools to do it well). Anyway, I read about it again in Fast Company, and I get the feeling that this [...]

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Using Facebook on iPhone Gives You a Glimpse of The Future

July 11, 2008

If you are a loyal reader of this blog, you might remember the “Open Social”-period, when I wrote a lot about what happens after Facebook. Especially, I had one post called “Open Permissions The Killer App of 2008″ where I talked about how contacts would be handled in a perfect world. I think Facebook are [...]

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Facebook Will Shrink Our Heads

June 29, 2008

If you are like me and are interested in how people work, keep reading. In one of the books I’ve read this week (by Jonathan Haidt) there is a discussion about the law of reciprocity. This law (as I presume you all know) states that we humans find it very difficult not to return a [...]

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Facebook on The Defensive

May 18, 2008

Seems like the Facebook vs. Google-battle is heating up. Facebook just suspended participation in Google’s Friend Connect program giving the following explanation: “We’ve found that it redistributes user information from Facebook to other developers without users’ knowledge, which doesn’t respect the privacy standards our users have come to expect and is a violation of our [...]

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Google Friend Connect launched. Analysis coming soon.

May 13, 2008

Google finally released Friend Connect, and are bringing things closer to “Internet as a platform”. I haven’t had time to really dive into it, but I promise to do so shortly and come back with my analysis. It feels like the war is on for real between Google, Facebook and MySpace now, and this could [...]

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Brand Attraction

May 5, 2008

Why am I so obsessed with this business of brands and communication? And exactly what is it that I’m doing? I’ve put a lot of thought into it, and I think I’ve figured it out. I’m in the business of Brand Attraction. When I think about it, that’s really what it boils down to. So [...]

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