fashion

Honesty Part 2 – The Story of Starting an Advertising Agency

December 23, 2010

So I finally got my first day off from work in what feels like a lifetime. It also feels like a blink of an eye. So amazingly much has happened this year, and at the same time, I have never had a year pass this quickly on me before. I’m sitting here at one of [...]

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Mike is Sweden’s New Fashion Face

November 29, 2010

Fashion’s got a new face, and it’s Mike! Check it out and be inspired for Christmas! (Yeah yeah, I know it’s in Swedish, but you can still enjoy the styles.

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Feminist, Masculinist, Humanist, Love.

February 20, 2009

I‘m excited about the new LOVE-magazine. It fills a void that has been apparent for a while. It’s just like when the gay movement got proud. An attitude of “here I am” is always sexy. And I mean sexy in the best possible way. But it’s also a symbol of something else. The feminist movement [...]

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The Bar Brawl of The Swedish Twittersphere

February 6, 2009

It all started when the fashion brand Acne started following Fredrik Wass of Bisonblog fame on Twitter. Fredrik felt spammed and wrote a heated post on his blog. Jesper Åström responded at his Online PR-blog. In essence he made very good points i think, but his angle was all crooked. Instead of heading into a [...]

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Distill Launch Party and Nextopia

December 5, 2008

My mind just went blank. I couldnt’ for the life of me remember wether Michael Dahlén’s new book Nextopia was in Swedish or in English. I just couldn’t. But before I ended up in this situation, the following happened. Last night I went down to the new magazine Distill’s launch party on Strandvägen. I flipped [...]

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The Beautiful Fashion Tale Magazine

August 28, 2008

I really like the new Fashion Tale Magazine. Beautiful photography, interesting models, superb fashion sense all around. They also have the entire thing on the web for your browsing pleasure. Beautiful work, and hats of to Creative Director Carl Wahlström and Art Director Hanna Hedman. (I capitalized their titles on purpose).

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no-more.com?

June 26, 2008

Have you ever considered that .com or .net or .se or whatever is pretty geeky and oldfashioned? I mean, really, what has .com got to do with your brand besides being a convention? Now, the end might be near for .com and it’s family. As noted by Brand Republic, brands can soon get their own [...]

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Thoughts on Apple and Communicative Design

May 26, 2008

I entered a discussion on one of my previous posts about product design, and I’ll post some of my answers here as a regular post for all of you who don’t delve into the comments regularly: Things are always infinitely more complex than any descripition. Such is the nature of information and knowledge. Simplification is [...]

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Sugarcoated Thoughts on Communication

March 26, 2008

I recently went through an experimental period on this blog where much of the blog content was about my diary as an ad man, featuring plenty of pictures and diary entries about parties, coffee breaks and fashion choices. Did more people read it? Yes. Was I criticized for being shallow? Yes. The point of this [...]

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A Study in Proportion

February 5, 2008

Super Strikers project manager Carl and top fashion blogger Sigrid.There is something very fishy going on here.

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31 Pics Under The Covers of Stockholm Fashion Week

February 1, 2008

So. Thursday. For me Thursday was the last real day of Fashion Week. I decided to spend friday night drinking tea, reading books and doing some writing – which is, as a matter of fact, exactly what I’m doing right now. Thursday was kicked off by meeting up with a couple of Sweden’s top fashion [...]

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Huge Fashion Week Photo Special!

January 31, 2008

Such a beautiful Stockholm day!I even saw a bunch of horses and carriages from the taxi on my way to work! It got me so excited I decided to do an “outfit of the day”. (Shoes from Marc Jacobs, socks from H&M, Pants from 5th Avenue Shoe Repair, knitted top from Filippa K, trench from [...]

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Just Another Fashion Tuesday

January 29, 2008

Breakfast is covered already. A bunch of work was mixed up with a lunch with one of the best women in my life, Anna. Fantastic Anna. She works at OSM and spoke the following line over some Sushi: “But Johan, you’ve always been this way…”. I thought about it for a while and decided to [...]

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Just Another Manic Monday

January 28, 2008

The Stockholm Fashion week is back! After spending the entire day working on the startup of a new web project, taking off to see Carin Wester’s creations beeing paraded on the catwalk was just perfect. A really good show in a packed Berns was accentuated by a particularly good men’s collection for once. Fun! From [...]

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Walter’s Weekend

January 28, 2008

It’s been an interesting weekend. Friday night was kicked off in the recording studio, followed by fantastic oysters and Champange at Pontus and, not least, tunnbrödrulle and pucko at Tullfritt. Can’t beat that combo. From that the evening escalated with a party at the photographers agency Adamsky. “Everyone was there” is an accurate description. It [...]

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Names that ZAG, or do they?

December 11, 2007

In my last post I mentioned ZAG. In talking about successful naming of brands ZAG takes 7 aspects into account, and while I agree on 6 of them one comes up short in my opinion, namely this one: “Names should be different from those of competitors”. In my opinion that is not enough. It needs [...]

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