Flash

Got Balls?

November 23, 2008

I can’t explain why I like this, but I do. It’s just… big.

0 comments Read the full article →

Give Hope for The Childhood Cancer Foundation Launched

November 19, 2008

Yesterday, my last campaign before leaving Identity Works was launched. The Give Hope-campaign for the Childhood Cancer Foundation (Barncancerfonden) was a collaboration between us and the Superstrikers digital agency. I was in charge of concept development and strategy together with the brilliant design strategist Jonas Rutegård and Superstrikers – a match made in heaven to [...]

3 comments Read the full article →

I Love You Johnny Lee. For Making Me Believe.

November 17, 2008

I thought for a while about where to post this post because it’s really as personal as it is professional, but eventually I decided to post it here instead of on my personal blog. It is a post about inspiration. I’m going to show you a film clip here that is not exactly new (or, [...]

2 comments Read the full article →

Will The Empire Strike Barack?

November 2, 2008

In two days the world might change. Will there be a new hope, or will the empire strike Barack? These are exciting times, and of course, you’ll be able to follow the election live, right here on Very Much Blog. —-> Meanwhile, let’s get nostalgic about the last time Luke Obama Skywalker went into battle:

0 comments Read the full article →

Planner Discussions Missing The Point

October 29, 2008

There is a bit of discussion going on right now about what is relevant to measure in advertising. Some are claiming that only ROI is relevant, while others defend measuring intermittently and on different parameters like recall and recognition. So, who is right? Well – I would love to agree with the “only ROI is [...]

0 comments Read the full article →

Death By LEGO

October 26, 2008

Image via Wikipedia I know that these are not new clips or anything, but they prove an interesting point. With “LEGO for adults”, a product that was originally intended for children expands its audience into a new category. It fascinates us to see what some incredibly creative people have put together using LEGO, and it [...]

0 comments Read the full article →

If Tony Robbins Was A Planner

October 23, 2008

Some things are just so basic. So obvious. And yet, we sometimes seem to forget about them. In the world of advertising we are often up to our ears in cool designers, focus groups, and media choices that we forget the most basic aspect – human psychology. What makes us do what we do? I [...]

0 comments Read the full article →

Force-Feed Clay Shirky To The Music Industry

September 22, 2008

If I could do one thing, it would be to force-feed this speech to people in the music business. And this, mind you, is from 2005.

0 comments Read the full article →

An Oasis of Good Communication

September 15, 2008

Oasis releases a new album, and street musicians in New York are the first to perform the songs off of it. Trained by Liam and Noel Gallagher of course. I love this campaign. The Sjönell brothers at BBH New York engineered this thing, and it’s just solid proof of their  understanding for what makes people [...]

0 comments Read the full article →

Digital Design Is Still a Child

August 7, 2008

Humanity has been pretty good at graphic design for quite some time now (though we may have called it something else early on). The same goes for packaging design. Sure there have been plenty of innovations along the way such as the printing press, photography and modern day packaging technology, but still. I guess you [...]

0 comments Read the full article →

Brilliant Micki Vid

June 30, 2008

This is an awesome vid. Simple idea. Yet brilliant. Love it. Thanks Micki for the tip.

0 comments Read the full article →

Complete Media Training Session in 4 minutes and 30 seconds.

June 25, 2008

Some say that the best way to learn is to study the best. And I agree. Therefore we are now going to have a complete media training session here in 4 minutes and 3o seconds. This is how you handle the press expertly. Who needs media training when you have You Tube! Thanks to Fredrik [...]

2 comments Read the full article →

Communication Driven by Design

June 24, 2008

In Cannes I got the question several times why I worked in the design business and not in the advertising business, and for how long I intend to stay. My answer was: I intend to stay with it forever. Regardless of how long I work in “the design business”, I will always keep design as [...]

0 comments Read the full article →

The Agency Void

June 22, 2008

I have mixed feelings about Cannes 2008. It felt like maybe, just maybe, things are starting to move ever so slightly. I would say that there is a growing void between two different schools of advertising. Myself, I’m clearly on one side. It seems to me that the majority of the world’s advertising juries are [...]

1 comment Read the full article →

Cannes Day X: Tony Bennett

June 19, 2008

Forgot to mention. Yesterday I saw Tony Bennett talk about music. TONY BENNETT! Need I say more than SAAAAN FRAAAAN SISCO!

1 comment Read the full article →

Cannes 2008 Day 2: Congratulations Hanna!

June 17, 2008

Hanna and Åkestam.Holst won a Gold Lion for their hatching-egg-in-down-jacket-campaign for Playground. Congratulations!

1 comment Read the full article →

Crow Bar Just Took On a New Whole New Meaning

June 6, 2008

I got this from Saurabh (of Berns fame). What fascinates me about this is not so much how smart crows are (though the bending of the hook was really freaky), but how someone takes a fresh view on things. That’s what evolution is. And evolution is the business that I want to be in. I [...]

1 comment Read the full article →

Resumé TV From What Felt Like The 80′s

June 6, 2008

Our Swedish advertising newspaper Resumé are running a documentary about the Swedish advertising world. In the first episode they visited first the Swedish Consumers Association (advertising skeptics) and then the Advertising Association of Sweden (pro advertising). They also visited some Swedish politicians. What was noteworthy was the prevailing view of advertising as something that people [...]

0 comments Read the full article →

← Previous Entries

Next Entries →