Here Comes The Social Internet Bank!

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Money is important to us. Control over our life situation is too. But then, how can we possibly accept Internet banks as they are today. How can we possibly think that it’s okay to, say, not be able to get a visual overview analysis of our expenses and incomes? How can we possibly put up […]

Confessions of an Outcast Entrepreneur

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Tomorrow I go back to work again after the holidays. Or, well, technically I guess it is today since I can’t sleep and it’s early Monday already. I’m really excited about getting back on the horse though. There is much to do this year. A lot of things have changed in my work life since […]

Finland Becomes The World’s Best Internet Nation!

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Suddenly my Twitscoop-window started screaming at me with two huge keywords: “Finland” and “Broadband”. What the… I thought and started investigating. Turns out Finland, as the first country in the world, has made broadband access each citizens right by law, and suddenly, BOOM, Finland is on the map as the most progressive country in the […]

What the World Will Look Like in 25 Years

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When I went to ad-school I felt that the school was in many respects molding people into replicas of what ad-people were supposed to be. Now I feel that this is perhaps about to change. The other day I got interview questions from Hyper Island regarding digital trends, and today I got another question from […]

See My Opening Keynote at Esomar WM3 2009!

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Last week I announced that I will be speaking at the Bring Dialogue Conference this summer, a speaking opportunity that I’m very excited about. Today I’m proud to announce that I will also be making the opening keynote adress at the Esomar WM3 Conference to be held Sweden this year. At the Clarion Sign Hotel […]

Planner Discussions Missing The Point

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There is a bit of discussion going on right now about what is relevant to measure in advertising. Some are claiming that only ROI is relevant, while others defend measuring intermittently and on different parameters like recall and recognition. So, who is right? Well – I would love to agree with the “only ROI is […]

Cannes 2008 Day X: R/GA

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Like I said, seminars are getting better. The R/GA one about Nike+ and three other Nike projects was interesting. Though perhaps a bit shallow (hey, they only had 45 minutes), their projects are impressive. For the sheer scale of it, The Human Race-project is also interesting, gathering 1 million people to run on one single […]

Another day at the office.

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Today was a day of production. Not the kind where you run around on set shouting in a megaphone, or passionately discussing camera angles and styling. No. This day was about sitting down, with my dying Powerbook (yes, not Mac Book) in my lap, writing. And writing. And writing. I’ve written basically two things. One […]

OK, can we skip this word "viral" already?!

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I did also appreciate Seth Godin’s original “Idea Virus”-era, but that was back in the early noughties. What has since been known as viral marketing is what we should all be doing. Only, the word viral, apart from being totally abused and misused, doesn’t make sense semantically. What we are doing is social marketing. It’s […]

Hmmm… Google och Apple?

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Såhär under scanningen av morgonnyheterna stöter jag på artikeln “Nu väntar vi på drömalliansen” på Intressant tanke tycker jag, om än möjligen en smula otrolig? Eller kanske inte… För om Apple och Google skulle göra gemensam sak så skulle någonting mycket intressant hända. Apple, som gör fantastisk hårdvara, och fantastisk native mjukvara har tidigt […]

Som Starsky & Hutch?

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Ni vet när man har bra flow med någon, när man har garvar, när man slår hårda raka forehands och får tillbaka lekfullt stenhårda backhands, ibland skruvade, ibland toppade, ibland bakom ryggen? När prestigemätaren ligger hjälplös på noll. Då är det kul.