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See My Opening Keynote at Esomar WM3 2009!

April 6, 2009

Last week I announced that I will be speaking at the Bring Dialogue Conference this summer, a speaking opportunity that I’m very excited about. Today I’m proud to announce that I will also be making the opening keynote adress at the Esomar WM3 Conference to be held Sweden this year. At the Clarion Sign Hotel [...]

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Planner Discussions Missing The Point

October 29, 2008

There is a bit of discussion going on right now about what is relevant to measure in advertising. Some are claiming that only ROI is relevant, while others defend measuring intermittently and on different parameters like recall and recognition. So, who is right? Well – I would love to agree with the “only ROI is [...]

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Cannes 2008 Day X: R/GA

June 19, 2008

Like I said, seminars are getting better. The R/GA one about Nike+ and three other Nike projects was interesting. Though perhaps a bit shallow (hey, they only had 45 minutes), their projects are impressive. For the sheer scale of it, The Human Race-project is also interesting, gathering 1 million people to run on one single [...]

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Another day at the office.

November 27, 2007

Today was a day of production. Not the kind where you run around on set shouting in a megaphone, or passionately discussing camera angles and styling. No. This day was about sitting down, with my dying Powerbook (yes, not Mac Book) in my lap, writing. And writing. And writing. I’ve written basically two things. One [...]

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OK, can we skip this word "viral" already?!

November 13, 2007

I did also appreciate Seth Godin’s original “Idea Virus”-era, but that was back in the early noughties. What has since been known as viral marketing is what we should all be doing. Only, the word viral, apart from being totally abused and misused, doesn’t make sense semantically. What we are doing is social marketing. It’s [...]

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