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Random Thoughts on Now, Next, and Status – Inspired by Prime

July 7, 2008

The other day a book turned up at the office. It was from Prime PR and contained their outlooks on the future. Such a book will not pass by me unnoticed. I’ve only flipped through it, but it seems worthy of a good read for when I head out to sea with Aniara. One thing [...]

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Ben & Jerry’s: The Product Is The Medium

June 27, 2008

I love Ben & Jerry’s. The ice cream – sure – but now I’m talking about the brand. Ben & Jerry’s just feels genuine in a way that few brands can even get close to. How do they do it? By having a congruent personality would be the simple, but all inclusive answer. The link [...]

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The Nextopia Stalker, Part 1: The Joy of Next

June 2, 2008

So. A few weeks ago I got an email from the publishers of Micael Dahlén’s upoming book Nextopia, asking me for my comments on the book. Besides being incredibly flattered (Micael is after all Sweden’s first professor in advertising), i’ve also had a bad conscience ever since for not finishing my comments. But I think [...]

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The CopyCat Agency: How To Become Rich And Famous In Advertising

May 23, 2008

Good artists borrow, great artist steal, right? Why put all this effort, strategically and creatively, into putting out new campaigns when you can just steal an old one? Stealing the ones that are tested and proven is just so much cheaper! And they work! Most of the customers out there are not pathological followers of [...]

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Facebook on The Defensive

May 18, 2008

Seems like the Facebook vs. Google-battle is heating up. Facebook just suspended participation in Google’s Friend Connect program giving the following explanation: “We’ve found that it redistributes user information from Facebook to other developers without users’ knowledge, which doesn’t respect the privacy standards our users have come to expect and is a violation of our [...]

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Push & Pull in Strategic Symphony

May 5, 2008

Almost a year ago I wrote this post (in Swedish) on the topic of forcing your communication onto the consumer. When I rode my bike this morning I put some more thought into it. If we lift our binoculars to the horizon and try to do some planning for the future, we could do the [...]

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Goodbye Advertising

April 22, 2008

Read this ad. Go on. What do you think that the big agencies are saying about this ad (assuming they have read it, which they haven’t)? Perhaps they are saying “If they deliver on that promise, I love them”. Isn’t that the defense that the Cannes-winning old school agencies always put up: “yeah yeah, all [...]

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Agencies: Forget Web 3.0. At least for now.

March 25, 2008

I went for a walk yesterday in the spring sun of Södermalm with Carl Waldecrantz from Superstrikers. We discussed Web 3.0 and the dangers of that concept. Everyone wants to claim it. I’ve heard it several times now. F&B for one mentioned it for their new site which has been “coming soon” now for longer [...]

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If In Doubt – Wink, Peace and Pout

February 3, 2008

Saturdays are great. After cleaning up the apartment, I went out inte the super-windy-snowy-cold weather and med up with my pilot for a Café au lait at Saturnus. We talked about things big and small and basically had a good time. When I got back home Saurabh called and suggested Champange at 10. I have [...]

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Just Another Fashion Tuesday

January 29, 2008

Breakfast is covered already. A bunch of work was mixed up with a lunch with one of the best women in my life, Anna. Fantastic Anna. She works at OSM and spoke the following line over some Sushi: “But Johan, you’ve always been this way…”. I thought about it for a while and decided to [...]

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Walter’s Weekend

January 28, 2008

It’s been an interesting weekend. Friday night was kicked off in the recording studio, followed by fantastic oysters and Champange at Pontus and, not least, tunnbrödrulle and pucko at Tullfritt. Can’t beat that combo. From that the evening escalated with a party at the photographers agency Adamsky. “Everyone was there” is an accurate description. It [...]

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Fall in love with The Elongating Tail

December 14, 2007

Chris Anderson is one of the few writers that has made it into the classics within six months of releasing his 2006 book The Long Tail. Not to shabby. The Long Tail is one of those books that people refer to everywhere. No surprise there, since it put words on a phenomenon that changed the [...]

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Zag!

December 11, 2007

Marty Neumeier is one of my favorite brand thinkers. His 2003 book The Brand Gap was a masterpiece in all it’s simplicity. Check out this presentation if you are to lazy to read: | View | Upload your own This years follow up ZAG is nothing less than brilliant. This book, sporting the best business [...]

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Think Noah’s Ark

December 2, 2007

I attended a beautiful wedding yesterday. It was followed by a dinner that was as long as it was good. Anyway, the collection of people at this event was just astounding. I can’t recall having met so many interesting individuals at one time ever before. On my way home in the taxi I considered what [...]

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