Here Comes The Social Internet Bank!

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Money is important to us. Control over our life situation is too. But then, how can we possibly accept Internet banks as they are today. How can we possibly think that it’s okay to, say, not be able to get a visual overview analysis of our expenses and incomes? How can we possibly put up […]

Will Online Food Save The World?

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Kicking back for a well deserved five minutes in the red sofa at the office, a thought came to mind: Why do we store such huge amounts of food in distributed warehouses all across the city? I’m talking here about the grocery stores. I can understand that we need the small corner stores for when […]

Very Much Food

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When the awesome Judith Wolst wrote a post on her blog titled “Very Much Food”, I couldn’t resist clicking. And the post contained this. httpv:// I guess this supports what I’ve always said – anything “very much…” is worth clicking.

Six Categories of Advertising Greatness

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I recently read about a study from 1999 where the Israeli research team had studied 200 highly regarded advertisments – ads that were all finalists and winners in top advertising competitions. When analyzing these ads, they realized that most of them (89%) could be categorized into one of 6 different categories or templates (example: “Extreme […]

Painfully Different Ideas

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We’re out with the entire agency on a small island in the Stockholm archipelago. It’s amazing. We’re eating good food, drinking good wine and having talks about design, communication and the agency’s group dynamics. It’s becoming increasingly clear how painful a process it can be to produce ideas that are different. It’s painful, but ultimately, […]

Ben & Jerry’s: The Product Is The Medium

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I love Ben & Jerry’s. The ice cream – sure – but now I’m talking about the brand. Ben & Jerry’s just feels genuine in a way that few brands can even get close to. How do they do it? By having a congruent personality would be the simple, but all inclusive answer. The link […]

Cannes 2008 Day 2: Evening Talks

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Dinner was an orgy on fabulous salt baked Sea Bass. Very nice. We had great food, great wine and great talk over dinner with the from Identity Works and Hyper Island delegates. Great people, smart people, and really nice people to hang out with. From there we went on to Martinez where we met up […]

Cannes 2008: Day 1

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So. Walter Naeslund has landed in Cannes. Hotel fixed. Quick social call to Social Club in the marina, visiting their obligatory 50-footer. Markus had cut his hair. Nice. Some food of course. Coffee. You know, the usual french routine. The seminar on viral marketing was all hyped and ended in disappointment for me. I’m growing […]

The Nextopia Stalker, Part 1: The Joy of Next

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So. A few weeks ago I got an email from the publishers of Micael Dahlén’s upoming book Nextopia, asking me for my comments on the book. Besides being incredibly flattered (Micael is after all Sweden’s first professor in advertising), i’ve also had a bad conscience ever since for not finishing my comments. But I think […]

Is The Brand of Green Going Stale?

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There is not much left in the world that is not green, organic, and sustainable. If I want to be evil and don’t care for mother Earth, I’m really stuck with a pitiful selection of Earth-abusing stuff. When I was in New York the other week the apple was really greener then big. Everybody wants […]

The Day Sushi Stopped Being Sushi

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Sorry I haven’t been posting for a while. It’s been mad hectic over here, but now the shoot is over, and I’m getting some rest in Santa Monica. The shoot was fantastic. I was so impressed by the crew and the talent, and it was really amazing to see people going beyond their limits. I […]

Hey, We Can’t Work All The Time

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Last night we went to the Italian restaurant Portofino, located close to Zinkensdamm in Stockholm. Despite the somewhat odd location I have to say that was the best Italian meal I’ve had. Period. Sure, we went all in with the cuisine as well as the quality of the wine but still, delivering at that level […]