Forsman & Bodenfors

Honesty Part 1 – A Year And a Half of Honesty

August 3, 2010

It’s time to round up the year in more ways than one. Our advertising agency Honesty’s first fiscal year just ended a month ago, and I’ve been treating myself to some well deserved vacation on a sailboat in the Stockholm archipelago. And for those of you who have never been here, it’s quite a place: [...]

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It’s Not a Forsman & Bodenfors / Lowe Brindfors-problem. It’s an Industry Problem.

September 16, 2009

After quite a few comments and a two interviews, I would like to clarify here on the blog that this is by no means an attack on Forsman & Bodenfors or Lowe Brindfors. They are just providing us with very clear and good examples to learn from. This is a problem for a big chunk [...]

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Lowe Brindfors Copy the Forsman & Bodenfors SEO Mistakes

September 15, 2009

Last week I wrote about how Forsman & Bodenfors don’t understand how the internet works. In absolute terms, the description was fair, but in relative terms, they are not worse than most of the advertising business. Yesterday we got another painfull piece of evidence to that effect. I’m talking about the brand new website of [...]

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“The School Web is Not Primarily a Matter of Communication…”

September 3, 2009

Thanks to all for your interest in yesterday’s post about Forsman & Bodenfors, Svenska Kyrkan, and Google. It led to many interesting conversations both in the comments of the post, on Twitter in my email inbox, on Facebook, and over the phone. Wasn’t quite prepared for that kind of response. So, thanks! Today I want [...]

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