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Ogilvy on Advertising: "When Aeshines spoke, they said, ‘How well he speaks’. But when Demosthenes spoke, they said, ‘Let us march

March 24, 2008

The other day i wrote about Donny Deutsch’s book Often Wrong, Never in Doubt. Today I started flipping trough the pages written by another of advertising’s greats, David Ogilvy, in 1983. (*Interesting fact: Both Donny and his dad used to work for Ogilvy, and apparently Deutsch Sr. had a beef with David). Anyway, the two [...]

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I want to be a part of it

March 9, 2008

This is the view I woke up to. 30 floors above ground. Did I mention we also have a big balcony facing that way? Anyway, we headed out for a 10-kilometer morning run in Central Park. A bit chilly, but beautiful weather. A bit sleepy this one. To compensate she tried to impress me with [...]

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Danger! Watch Out for Strange Animals Between Riche and Berns.

February 25, 2008

Saturday was amazing. Unfortunately I forgot to charge the battery in my camera, and thus – I won’t be able to prove some of the most unbelievable events, like the part where me and Saurab spotted a strange strange animal in Berzeeli Park. More on that in a little while. The night started with a [...]

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Friday with Robster

February 25, 2008

This Friday I went for drinks with super talent Robert from Forsman & Bodenfors. And where did we go? Riche of course. We’re ad-people. Robert also had opinions about my occasional outfit-of-the-day entries – and what can I say – they are nerdy. I know. But look at these stats. The spikes are outfit-of-the-day-days. I [...]

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Celebrating Civilingenjör at Levi’s and Grill!

February 22, 2008

Yeehj! The presentation of my masters thesis went great, and I’m now just a signature away from my M.Sc. (civilingenjör) in Media Technology. Took me ten years, but hey… I’ve been busy working for god sake! After taking the train back to Stockholm I met up with the amazing Sara for some chilled Pol Roger [...]

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Friday Night in a Tie!

February 16, 2008

Okey, so Friday night started out with me getting treated to dinner by one of my suppliers and good friends who came over and cooked for me. I pulled out some amazing wines and we dug in. This obviously got us in the mood, and we invited a bunch of people over for drinks. Among [...]

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Saturday and The Mirror Conspiracy

February 9, 2008

Good morning! Let’s take it from the top.This is outfit of the day!(Hat from Marc Jacobs, scarf from a Manhattan street salesman, leather jacket from Whyred, hoodie from American Apparel, jeans from WeSC). Dressed to kill. Now off for breakfast with “queen of words” miss K. (If this girl goes into journalism it will be [...]

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If In Doubt – Wink, Peace and Pout

February 3, 2008

Saturdays are great. After cleaning up the apartment, I went out inte the super-windy-snowy-cold weather and med up with my pilot for a Café au lait at Saturnus. We talked about things big and small and basically had a good time. When I got back home Saurabh called and suggested Champange at 10. I have [...]

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31 Pics Under The Covers of Stockholm Fashion Week

February 1, 2008

So. Thursday. For me Thursday was the last real day of Fashion Week. I decided to spend friday night drinking tea, reading books and doing some writing – which is, as a matter of fact, exactly what I’m doing right now. Thursday was kicked off by meeting up with a couple of Sweden’s top fashion [...]

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Daniel Jouseff, I Love You!

February 1, 2008

That’s it. I can’t hold back any longer! I have to show you my new painting! Here it is! It’s by Daniel Jouseff, an amazingly talented young artist that I was lucky enough to become friends with a year and a half ago. He’s made me cry at one of his art shows. That’s how [...]

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Just Another Manic Monday

January 28, 2008

The Stockholm Fashion week is back! After spending the entire day working on the startup of a new web project, taking off to see Carin Wester’s creations beeing paraded on the catwalk was just perfect. A really good show in a packed Berns was accentuated by a particularly good men’s collection for once. Fun! From [...]

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The Story of The iBuzz Bee-Wax Battery

January 20, 2008

This might turn out to a bit of a long one, so go grab a cup of coffee first if you wish. Done? Ok, let’s go. The other day I was struck by a perspective that I’ve touched upon before. Text. The renaissance of the copywriter. In a world of quick laughs and flashy web, [...]

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A Couple of Thoughts On 2008

January 3, 2008

So… it’s 2008. Is this the year when everything changes? Well – I guess we say that every year, but this time I really think a lot of stuff can go down. For example, we’ve only seen the beginning of social networks in my opinion. They’re still very young. You can tell from the quality [...]

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Why Your Ads are Mostly Spam

December 18, 2007

Spam. I’m not talking about the Viagra ones, but the more sinister ones. The ones you get from your friends. To me, getting a message which is not adressed to me personally, and is not relevant to me is spam. The larger the adressed group, the more I categorize it as spam. I’m not sure [...]

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Cozy My Ass

December 11, 2007

Last Sunday I read in the morning newspaper DN about a “trend”. The writer said we were all going towards a trend of “cocooning” and cozyness, away from the hectic big city life, the dirty martinis and early morning afterparties. Examples of this “coming trend” would be new cozy-brands like Filippa K Ease and such. [...]

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Hard Drop the Idiots of Facebook!

December 5, 2007

I have an L.A-friend, who is one of the smartest guys I know. We went to college together to get our M.Sc’s in Media Technology, started a Magazine together, and basically had a lot of fun for four years. He ended up in Hollywood making all these cool superhero-films at Sony Imageworks, and I ended [...]

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OK, can we skip this word "viral" already?!

November 13, 2007

I did also appreciate Seth Godin’s original “Idea Virus”-era, but that was back in the early noughties. What has since been known as viral marketing is what we should all be doing. Only, the word viral, apart from being totally abused and misused, doesn’t make sense semantically. What we are doing is social marketing. It’s [...]

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Marketing Description Language

November 5, 2007

By the way – jag sa väl att MySpace HAR tagit till sig OpenSocial? (Och även Engage.com, Friendster, hi5, Hyves, imeem, LinkedIn, Ning, Oracle, orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING.) För övrigt beskriver Zeus Jones OpenSocial som ett Marketing Description Language. Om det var någon som undrade varför jag tjatar så mycket [...]

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Toppen av ett isberg som närmar sig snabbt!

October 29, 2007

Jag skrev i förra inlägget om bizLit som breder ut sig över för många sidor. Jag skulle gärna se en bok med bara bizLit-sammanfattningar i. Kan inte någon av er skriva en sån? En fin bizLit-sammanfattning fick jag idag på Åkestam.Holsts blogg. Idén i den boken innehåller en del sanningar och en del självklarheter tycks [...]

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