Google

The Google Man at Marketing Week London

June 30, 2010

Man that was tough. I’ve been lucky to have been scheduled in the first slot of the day at most talks I’ve done so far, but today I got the very last slot. And it was crazy hot in Olympia’s Pillar Hall in London where my Marketing Week talk was scheduled. Some talks are easier [...]

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Walter Naeslund Speaking at Marketing Week Live in London

June 21, 2010

Super happy to announce that I will be speaking at Marketing Week Live at Grand Hall Olympia in London next week June 29. Amazing gig that I’m really looking forward to. For some reason I’ve never had a chance to speak in England. I hope we have the same sense of humor. The topic of [...]

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Brush Your Teeth And Design for The Google Man

May 31, 2010

The human body. Such a marvel of engineering. We can do amazing stuff with this machine, things that are many times EXTREMELY difficult to mimic with any machine. If you only consider using the body as a physical tool we are amazing when it comes to detailed movement and interaction, walking upright och playing basketball. [...]

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Why Advertising Agencies Rule

March 24, 2010

Embrace Experience. Breath Innovation. Produce Intimately. Sure the world has changed. But I think it’s time to realize that we haven’t changed much. A couple of years ago I was one of the people running around screaming that the world was coming to an end, that the traditional advertising agency model was over and that [...]

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Be More Efficient: Euforia Day Planning 101

March 9, 2010

Man, it feels like I’m flying back and forth to Gothenburg like a ping pong ball. It’s really a nice city though, so I can’t complain. Now I’m back down here again, and I’m stealing a few minutes from my beauty sleep to hang out with you, dear reader, before heading off to bed. And [...]

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Here Comes The Social Internet Bank!

January 31, 2010

Money is important to us. Control over our life situation is too. But then, how can we possibly accept Internet banks as they are today. How can we possibly think that it’s okay to, say, not be able to get a visual overview analysis of our expenses and incomes? How can we possibly put up [...]

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Clownvertising, Terrorism, and Candy Cane Briefs

December 17, 2009

I‘ve always been interested in economics, because economics is a great way to model, measure and understand human behavior. In a TED-talk I watched over a bowl of indian curry (I got stuck alone in the office over lunch), Loretta Napoleoni explains the economics of terrorism and how it relates to the economics of the [...]

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Got Some Google Wave Invites to Give Away

November 9, 2009

I have a few extra invites here to give away to you wonderful readers of Walternaeslund.com. Drop me a couple of lines in a comment and let me know if you want one. Actually, I’ll probably give priority to pingbacks. Link Love 4 ever baby!

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Wave for iPhone and Chrome for OSX Awakens My Engineering Heart

November 5, 2009

I love technology, and can’t help myself when it comes to trying out new services and dissecting new gear into the tiniest spec-sheet detail.  Most of the time I do  this only out of love for technology. Trying out a super unstable alpha or beta of a new service or app is for example usually [...]

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First look at Google Chrome for OSX

October 28, 2009

I‘ve been trying out an early developers version of Chrome for OSX for a couple of days, and I must say it’s very impressive. In terms of sheer speed and user experience it’s the best browser I’ve tried on the Mac. If only I get some of my favorite add-ons (TreeStyleTabs and ScribeFire specifically), this [...]

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Installing WP Thesis on Host Gator. Don’t Let Them Fool You!

October 22, 2009

Those stubborn bastards! It took me hours in the live chat with several different support people, a bunch of emails, and even flashing a bit of the famous Walter rage to get the USA-based web hosting service Host Gator to listen. But finally they did. Here’s the story: I was working on a WordPress Thesis [...]

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6 Ways To Improve The Jung von Matt Agency Site SEO-Wise

October 19, 2009

I got an email this morning from Jung Von Matt Stockholm asking me to check out their new “optimized” site in the wake of the Lowe Brindfors debacle a couple of weeks back. I really don’t intend to take on the role of advertising agency website critic, but since they asked, and since I like [...]

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Which Presentation Software/Service Rocks, and Why?

October 14, 2009

Just found a “new” bus going door to door from my Sofo apartment to my Noho office. Perfect! Especially considering this mornings blizzard. (Ok. I’m exaggerating). Today is presentation day, and game days are my favorite days. Especially when you know that the keynote presentation on your MBP humbly kicks ass! Today is one of [...]

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The Great October Launch Fest!

October 1, 2009

It’s just one of those days. Twingly launches it’s Twingly Channels, Google launches Wave, and (admittedly somewhat smaller) Stockholm School of Economics’ MCXL launches their new website. From what I can tell from the site, the latter is in test-phase right now, so I’ll post the link later. We were actually planning to launch some [...]

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Twingly Channels May Become My Most Important Watchtower and Research Tool

October 1, 2009

I recently paid some money to use the excellent RSS-reader Fever instead of my trusty Google Reader. It just made my life easier when it came to sifting information. Today, I think I may have wasted my hard earned cash. The reason is Twingly Channels. I’ve only just started playing with it and will post [...]

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Understanding Web Copy and Why it Will Cost You Big Bucks!

September 21, 2009

It was more than eleven years ago that I started my academic career at the M.Sc.-program for media technology at Linköping Institute of Technology. Way back then, the web was completely different, Google didn’t exist (it was actually founded the same year), and ICQ was the name of the game for communication. But it wasn’t [...]

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SEO-Failure Topping Lowe Brindfors Search

September 17, 2009

[EDIT: Sorry. My bad. Was a bit quick there. The true result for this post is position 4, not 3. Thank you Simon Sundén for your correct result]. Didn’t mean to return to the Lowe Brindfors case, but since I got a few comments in defense of ignoring SEO, saying that Lowe Brindfors don’t need [...]

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Lowe Brindfors Copy the Forsman & Bodenfors SEO Mistakes

September 15, 2009

Last week I wrote about how Forsman & Bodenfors don’t understand how the internet works. In absolute terms, the description was fair, but in relative terms, they are not worse than most of the advertising business. Yesterday we got another painfull piece of evidence to that effect. I’m talking about the brand new website of [...]

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The Hang Glider Theory – How to Survive Disgusting Domino’s Pizza Clips and More.

September 7, 2009

I love to theorize about social behavior and how it relates to our behavior on the internet. But sometimes I get the urge to be just a little more practical about things. How can we actually use all this theory? Before we dig into what I call The Hang Glider Theory, let’s gossip a little. [...]

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