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A Weekend of Touring The World in Search of Social Media Insight

November 10, 2008

Good morning. This has been a very interesting weekend of lectures, conferences, and talks that I have attented all over the world. Saturday was concentrated around the San Fransisco Bay area while sunday was more evenly spread out between New York, London, Tokyo, Sao Paolo and a few other places. This morning, my body went [...]

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Bubble Mania, Design For The Conversation Age

October 21, 2008

One of my favorite blogs, Mashable, had a special feature the other day about the use of cartoon bubbles in web design. And it’s absolutely no joke – they are everywhere. It’s ridiculous really once you realize exactly how generic this design element really is. I guess it’s about denoting conversation. Or is it a [...]

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Bubble Mania, Design For The Conversation Age

October 20, 2008

One of my favorite blogs, Mashable, had a special feature the other day about the use of cartoon bubbles in web design. And it’s absolutely no joke – they are everywhere. It’s ridiculous really once you realize exactly how generic this design element really is. I guess it’s about denoting conversation. Or is it a [...]

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Everything Is Invented

October 16, 2008

Somebody recently asked me what social media was. As I was in a hurry, I blurted out “it’s what took us from the information age to the conversation age”. In my naive mind I actually thought I had invented something brilliant, but one google search later I had a new book in my Amazon shopping [...]

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The Social Media Wars Continue. Will MySpace Rise To Power Once Again?

October 7, 2008

There has been a lot of talk about MySpace lately. Remember MySpace? (It’s that social media place which always looked like crap because you had too much say about it’s design and too few tools to do it well). Anyway, I read about it again in Fast Company, and I get the feeling that this [...]

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Into The Chrome

September 2, 2008

Monopoly-fear or not, I’m a huge fan of Google’s products. And I’ve been waiting for their new web browser for a while. Now it’s here. It’s called Chrome, and from what I’ve seen, it’s awesome. It pinpoints the one big issue that I have with Firefox – performance. To me, performance is key, since I’m [...]

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BK Crown Card

June 23, 2008

Burger King’s lifetime crown card is one of those ideas that are just so simple, yet incredibly effective. They’ve understood that celebs (or anyone for that matter) are not impressed by burgers, but by status. Giving out a lifetime card for free burgers to these celebs is not done to feed them, but to make [...]

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Resumé TV From What Felt Like The 80′s

June 6, 2008

Our Swedish advertising newspaper Resumé are running a documentary about the Swedish advertising world. In the first episode they visited first the Swedish Consumers Association (advertising skeptics) and then the Advertising Association of Sweden (pro advertising). They also visited some Swedish politicians. What was noteworthy was the prevailing view of advertising as something that people [...]

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Facebook on The Defensive

May 18, 2008

Seems like the Facebook vs. Google-battle is heating up. Facebook just suspended participation in Google’s Friend Connect program giving the following explanation: “We’ve found that it redistributes user information from Facebook to other developers without users’ knowledge, which doesn’t respect the privacy standards our users have come to expect and is a violation of our [...]

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Google Friend Connect launched. Analysis coming soon.

May 13, 2008

Google finally released Friend Connect, and are bringing things closer to “Internet as a platform”. I haven’t had time to really dive into it, but I promise to do so shortly and come back with my analysis. It feels like the war is on for real between Google, Facebook and MySpace now, and this could [...]

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Heads Up Agencies, Here Comes Google TV Ads!

May 5, 2008

Google is in the Internet business, right? And if they are, you can imagine them talking down on television as a medium, right? But it’s just not Google’s way to do things. They never whine, bitch, or complain. Instead they attack. Google TV-ads is their latest product. It lets anyone with a valid credit card [...]

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Join The Conspiracy

April 29, 2008

When we aired the first set of Join The Conspiracy WeSC commercials that we shot in Stockholm, we were harshly criticized by the advertising community. How could we make something that didn’t make sense?!?! People were angry. People were mocking us. But the films turned out to be immensely successful on MTV and delivered way [...]

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Smexy

April 28, 2008

“Smexy”. Smart and sexy. It’s kind of a good word, isn’t it? It’s the kind you want to marry. A brand that is smart? Google. A brand that is sexy? Ferrari. A brand that is smexy? Apple.

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Is The Brand of Green Going Stale?

April 28, 2008

There is not much left in the world that is not green, organic, and sustainable. If I want to be evil and don’t care for mother Earth, I’m really stuck with a pitiful selection of Earth-abusing stuff. When I was in New York the other week the apple was really greener then big. Everybody wants [...]

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Goodbye Advertising

April 22, 2008

Read this ad. Go on. What do you think that the big agencies are saying about this ad (assuming they have read it, which they haven’t)? Perhaps they are saying “If they deliver on that promise, I love them”. Isn’t that the defense that the Cannes-winning old school agencies always put up: “yeah yeah, all [...]

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Och deras namn betyder… avvikelse.

April 14, 2008

Anomaly är världens mest innovativa kommunikationsbyrå om man får tro tidningen Fast Company’s lista över världens mest innovativa företag. (De är på plats 24. Designbyrån IDEO är på plats 5 men är mer inriktade på industridesign). På samma lista är Google nummer ett och Apple nummer två, så det är ingen brist på konkurrens. Varför [...]

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Google – You’re My Closest Friend

April 9, 2008

I’m not sure why I bring this up so late, but I stumbled upon an old post from the Zeus Jones blog where Adrian wrote an intriguing comment. He suggested that Google should have a service where you get a detailed summary report from Google on what you’ve been up to during the past year [...]

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Agencies: Forget Web 3.0. At least for now.

March 25, 2008

I went for a walk yesterday in the spring sun of Södermalm with Carl Waldecrantz from Superstrikers. We discussed Web 3.0 and the dangers of that concept. Everyone wants to claim it. I’ve heard it several times now. F&B for one mentioned it for their new site which has been “coming soon” now for longer [...]

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The Story of The iBuzz Bee-Wax Battery

January 20, 2008

This might turn out to a bit of a long one, so go grab a cup of coffee first if you wish. Done? Ok, let’s go. The other day I was struck by a perspective that I’ve touched upon before. Text. The renaissance of the copywriter. In a world of quick laughs and flashy web, [...]

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