February 18, 2009
Björn Rietz is the new CEO for the Advertising Association of Sweden. I guess I should comment on that. “The World is Changing” is perhaps one of the most worn out phrases in trend analysis. And it’s always true. But now, the rate of change for our context as marketing professionals act is extreme. Not [...]
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November 3, 2008
The Swedish advertising award Guldägget just announced new digital categories. The categories are: 1. Interactive Category A: Sites Includes campaign sites and corporate sites. 2. Interactive Category B: Advertising Includes banners, mobile marketing and SEO. 3. Interactive Category C: Other digital media Includes widgets, applications, digital events, interactive tools and social media. This segmentation into [...]
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