guldägget

Björn Rietz New CEO – A Promising New Beginning For The AAS.

February 18, 2009

Björn Rietz is the new CEO for the Advertising Association of Sweden. I guess I should comment on that. “The World is Changing” is perhaps one of the most worn out phrases in trend analysis. And it’s always true. But now, the rate of change for our context as marketing professionals act is extreme. Not [...]

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New Categories, Old Thinking

November 3, 2008

The Swedish advertising award Guldägget just announced new digital categories. The categories are: 1. Interactive Category A: Sites Includes campaign sites and corporate sites. 2. Interactive Category B: Advertising Includes banners, mobile marketing and SEO. 3. Interactive Category C: Other digital media Includes widgets, applications, digital events, interactive tools and social media. This segmentation into [...]

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Is Social Media Scaring The Pants Off Planners?

October 14, 2008

Every once in a while you read blogs from ad people (mostly planners) where they question whether agencies can ever succeed in social media. The most pessimistic ones in the discussion refer to the lack of successful examples in the past. And sure, you could say that there aren’t many, even though there are definitely more than one (Nike+ being the one most often referred to).

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Is Social Media Scaring The Pants Off Planners?

October 6, 2008

Every once in a while you read blogs from ad people (mostly planners) where they question whether agencies can ever succeed in social media. The most pessimistic ones in the discussion refer to the lack of successful examples in the past. And sure, you could say that there aren’t many, even though there are definitely [...]

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Innovators, Painters and Poets

April 27, 2008

So I read that the Finnish agency 358 are drafting players from agencies like KesselsKramer, CPB and 180 (was with all these number names?). I also read that they’re going to work with ideas rather than advertising. Hmm… ideas rather than advertising… It sound ridiculous, but you know – I think they’re right in wording [...]

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Guldägget Picture Special

April 6, 2008

Here are randomly selected pics from Guldägget. I tried as much as I could to pick the Peace-Wink-Pout-ones. A lot of black clothes, a lot of black glasses. Just as it should be.         Blogged with the Flock Browser

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Flying, Fighting, Inspiration

April 6, 2008

Considering how our job as communicators is to reach people’s hearts and minds, it’s striking how isolated we are. We sit in our fancy glass offices, drive our fancy SUV’s, go to our fancy gyms and eat at our fancy restaurants. Is that perhaps why we keep repeating the same old ads over and over [...]

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The hypnosis of the Golden Egg

April 4, 2008

I started writing down my comments on all winners of Guldäggsgalan (The Golden Egg Advertising Awards) last night, but I got bored half way. Why? It’s all the same. And it’s kind of irrelevant. The only category that really makes sense is the integrated category. I mean, what’s a digital solution gone “viral” if not [...]

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Nu skall vi prata lite allvar.

June 10, 2007

Jag sitter på ett SAS-plan någonstans över Atlanten. Brilliante Kevin Shields snurrar på iPoden. Magiskt. Sömn hann jag inte med någon. Vi hade avslutningsfest på Berghs igår. Det var känslosamt. Jag kände att jag hade min plats på något sätt. Lite på kanten. Precis sådär lagom långt ut för att ha bra utsikt över horisonten [...]

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