guldägget

Björn Rietz New CEO – A Promising New Beginning For The AAS.

February 18, 2009

Björn Rietz is the new CEO for the Advertising Association of Sweden. I guess I should comment on that. “The World is Changing” is perhaps one of the most worn out phrases in trend analysis. And it’s always true. But now, the rate of change for our context as marketing professionals act is extreme. Not [...]

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New Categories, Old Thinking

November 3, 2008

The Swedish advertising award Guldägget just announced new digital categories. The categories are: 1. Interactive Category A: Sites Includes campaign sites and corporate sites. 2. Interactive Category B: Advertising Includes banners, mobile marketing and SEO. 3. Interactive Category C: Other digital media Includes widgets, applications, digital events, interactive tools and social media. This segmentation into [...]

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Is Social Media Scaring The Pants Off Planners?

October 14, 2008

Every once in a while you read blogs from ad people (mostly planners) where they question whether agencies can ever succeed in social media. The most pessimistic ones in the discussion refer to the lack of successful examples in the past. And sure, you could say that there aren’t many, even though there are definitely more than one (Nike+ being the one most often referred to).

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Is Social Media Scaring The Pants Off Planners?

October 6, 2008

Every once in a while you read blogs from ad people (mostly planners) where they question whether agencies can ever succeed in social media. The most pessimistic ones in the discussion refer to the lack of successful examples in the past. And sure, you could say that there aren’t many, even though there are definitely [...]

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Innovators, Painters and Poets

April 27, 2008

So I read that the Finnish agency 358 are drafting players from agencies like KesselsKramer, CPB and 180 (was with all these number names?). I also read that they’re going to work with ideas rather than advertising. Hmm… ideas rather than advertising… It sound ridiculous, but you know – I think they’re right in wording [...]

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