March 31, 2009
I’m sitting at RAB’s seminar at Rival. The speaker just defined “marketing effect” as how many people had noticed a campaign. WTF? I notice the bums in the park, burglars in my bedroom, and the tax collector too. But that doesn’t mean I want to develop a close relationship, do business with them or represent [...]
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March 30, 2009
The “Golden Egg Award” week och seminars and debates has begun, and I have mixed feelings. Today’s fist talk by Anita Dunn was simple but excellent. No fancy slide show. No cool styling. Just an excellent talk about her work with the Obama campaign. An I think it contained a lot of what Swedish marketers [...]
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