Idea

Honesty’s New Concept for Halebop. Are You a Lover or Hater?

September 29, 2010

Last week we started rolling out the new concept for the Swedish youth mobile brand Halebop. The reactions that came back to us were as expected – mixed. It’s a love hate thing and very few inbetweens. And here’s a hint: Love-Hate-tension creates discussion. And what does it look like in concrete terms? Well – [...]

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If Strategy is Like Porn, Tactics is The Real Thing

June 4, 2010

“What do you do?” “Oh me? I work with strategy and… stuff”. How many times a day do we hear that said? If you’re anything like me, you hear it quite a few times. And while I really appreciate the value of an excellent strategist, it’s really a misused term. A lot of times the [...]

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Honesty’s Creative Directors Give a Rare Interview

June 3, 2010

Unlike me (note to self), Honesty’s two creative directors (and partners) are humble guys. They rarely speak to the press and prefer to close the door to their room, pour a cup of coffee, put their feet up on the table, and just churn out ideas like mad. That’s just how they are. But in [...]

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Why Advertising Agencies Rule

March 24, 2010

Embrace Experience. Breath Innovation. Produce Intimately. Sure the world has changed. But I think it’s time to realize that we haven’t changed much. A couple of years ago I was one of the people running around screaming that the world was coming to an end, that the traditional advertising agency model was over and that [...]

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Here Comes The Social Internet Bank!

January 31, 2010

Money is important to us. Control over our life situation is too. But then, how can we possibly accept Internet banks as they are today. How can we possibly think that it’s okay to, say, not be able to get a visual overview analysis of our expenses and incomes? How can we possibly put up [...]

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Putting The Sign Up At The New Office Is Somehow Very Rewarding :-)

January 29, 2010

(The vodka is for cleaning the window, so don’t get any ideas)

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Latest Honesty Report + Join WalterNaeslund.Club

October 12, 2009

Haven’t been writing much lately. Things changed pretty rapidly at the agency, and suddenly my writing habits had to give way to meetings and pitch-work. It might also be a poor excuse for a bad case of writers block. I’m not sure. From a work day where I was the only full time employee at [...]

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New And Highly Creative SEO-Strategy!

October 1, 2009

@simonnystrom drew my attention to a new and highly creative SEO-strategy a few minutes ago. Perhaps this could be an idea for agencies if they don’t want to change their head-in-the-sand-internet-strategy?

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How To Apply for Work at Honesty

September 28, 2009

In these times of economic downturn and agencies firing people left and right, perhaps a couple of ideas for job applications could be in order: I see a lot of people applying for work with us by sending an email with a CV and a personal letter. Most of the time these are people that [...]

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Caller Subject, an Idea Worth Spreading? #CallerSubject

September 25, 2009

I had a dream last night. In my dreams there are often all kinds of strange inventions and artifacts that don’t exist in real life. Most of the time, these are really weird and just plain dumb. But every once in a while something truly useful pops up. Last night was one of those times. [...]

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Do Dictatorships Use Social Media More Effectively Than Corporations?

September 24, 2009

I‘ve done quite a bit of thinking about how the social web will make the world a better place. I’ve written about it, and also lectured about the social web, good, and evil. So when a talk by Evgeny Morozov popped on TED on the topic of how the net aids dictatorships, I was naturally [...]

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Lowe Brindfors Copy the Forsman & Bodenfors SEO Mistakes

September 15, 2009

Last week I wrote about how Forsman & Bodenfors don’t understand how the internet works. In absolute terms, the description was fair, but in relative terms, they are not worse than most of the advertising business. Yesterday we got another painfull piece of evidence to that effect. I’m talking about the brand new website of [...]

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“The School Web is Not Primarily a Matter of Communication…”

September 3, 2009

Thanks to all for your interest in yesterday’s post about Forsman & Bodenfors, Svenska Kyrkan, and Google. It led to many interesting conversations both in the comments of the post, on Twitter in my email inbox, on Facebook, and over the phone. Wasn’t quite prepared for that kind of response. So, thanks! Today I want [...]

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Forsman & Bodenfors and Svenska Kyrkan Don’t Know Google

September 1, 2009

If they only knew what a great idea they really had! Forsman & Bodenfors just came up with a new site for Svenska Kyrkan (The Church of Sweden) where you can submit your prayer to the site. The prayer is then keyworded on the site so that you can find other prayers on the same [...]

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What the World Will Look Like in 25 Years

September 1, 2009

When I went to ad-school I felt that the school was in many respects molding people into replicas of what ad-people were supposed to be. Now I feel that this is perhaps about to change. The other day I got interview questions from Hyper Island regarding digital trends, and today I got another question from [...]

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The Very Best of Social Web Camp. And a Bus Crash.

August 23, 2009

The mini bus died. All of a sudden we feel the stench of burnt clutch, and minutes later everything just stopped. But more on that later. First a brief report on the highlight of the year so far for me – The Sweden Social Web Camp! Anyone who has ever read Ayn Rand’s epic novel [...]

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Friends, vanity and Nova Barakel

August 13, 2009

There is a funny discussion going on about how people were fooled by the fictional Nova Barakel, who was really a marketing product for a new novel. Some people insist that you should only have “real friends” on FB, and not let people like this in, most seem to agree that this is really bad [...]

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Spotify Goes Mobile and Offline!

May 28, 2009

When I lectured at Stockholm School of Economics about the future of music and video I remember receiving a few critical questions about mobility: “What about when you’re mobile?”, “What about when you’re on a plane?”, “What about when you don’t have an internet connection?”. Ladies and gentlemen, here is your answer: And by the [...]

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More On The Beauty of Stealing

May 28, 2009

Dear Chris, You left me a comment on my “Cut, Copy, Steal, But Never Lie”-post about how it is “NEVER okay to steal”. I believe you are missing my point, and since I believe it’s quite an important one I will dedicate this whole post to an answer to your comment. The point is that [...]

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