Idea

Cut, Copy, Steal. But never lie.

May 19, 2009

Recently I was involved in a campaign that we blatantly stole from another very successful campaign. At least that is what some people say. Me, I would call it a remix. We mashed up a very successful idea with a different set of ingredients, contexts and spices and relaunched it with very open references to [...]

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Christian Lander of Stuff White People Like Was Good But Canned

April 2, 2009

Yesterday we saw Christian Lander, writer of the the super successful blog and book Stuff White People Like,  talk at Rival. And yes, it was really very interesting. In fact, it’s an extraordinary story of “overnight”-success. However, for those of us who do our homework beforehand, it was a bit of a disappointment. Why? Well, [...]

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Augmented Intelligence And 3 Other Ways of Saving The World (And The Music Industry) From The Internet

February 23, 2009

A few days after the fact I read this article on Realtid.se. The contents of the article are nothing jaw dropping. The comments on the article however, reflect the fact that so much of this discussion is taking place well outside the realm of relevance. People are talking about whether or not artists should be [...]

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The New Forsman & Bodenfors Site Review

February 11, 2009

A little over a year ago I wrote about the Forsman&Bodenfors site that never seemed to air. And now, finally, it has. The lesson that I talked about back then was that polishing and polishing on your product, and not getting it out there is fatal in times of rapid change. I also quoted Guy [...]

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2009 Free Spotify Advice

January 2, 2009

Dear Spotify, Here is an idea that I would like to see implemented: When I go to the URL spotify.com/walternaeslund I get this: Instead, what I would like to see here is a feed containing everything I have shared (songs, playlists, etc). Easy piecy, expected, and very handy. How about it guys and gals at [...]

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Dear Spotify, Walter Loves Music Too, But Would Also Love To SHARE Music.

December 29, 2008

I’ve given some thought to Spotify over the past few days, and here are some of my thoughts. Perhaps I’m wrong and Spotify has gone social after all. But not in the spheres where I move and socialize. And I have tried to spark some collaboration and social behavior without success. These thoughts build upon [...]

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Is It Me, Or Is Spotify Not So Social After All?

December 25, 2008

Sitting in front of the fireplace on christmas day, I can’t help but wonder why I even think about work. But I do. I guess it’s a sign that I love my job. On the table beside me lies a copy of The Economist’s special christmas issue. In bold blue, the headline question “Why we [...]

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Distill Launch Party and Nextopia

December 5, 2008

My mind just went blank. I couldnt’ for the life of me remember wether Michael Dahlén’s new book Nextopia was in Swedish or in English. I just couldn’t. But before I ended up in this situation, the following happened. Last night I went down to the new magazine Distill’s launch party on Strandvägen. I flipped [...]

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Welcome to The Ultimate Walter Naeslund!

December 1, 2008

So this is what it finally came down to. Walternaeslund.com. I guess I can’t go further than the ultimate personalization. The Very Best of Walter Naeslund will be a very generous showcase of my work. I will never talk about clients here, but you will get a lot of research and strategy here for free. [...]

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The Privacy of Evil – Part Two

November 25, 2008

This is the second part of my idea sketch on privacy and integrity. The first part can be found here. There is also an interesting comment on that post by Michael Dahlén where he talks about information symmetry, a theme that I’ll adress later in this post. In this second part I will show you [...]

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New Categories, Old Thinking

November 3, 2008

The Swedish advertising award Guldägget just announced new digital categories. The categories are: 1. Interactive Category A: Sites Includes campaign sites and corporate sites. 2. Interactive Category B: Advertising Includes banners, mobile marketing and SEO. 3. Interactive Category C: Other digital media Includes widgets, applications, digital events, interactive tools and social media. This segmentation into [...]

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Death By LEGO

October 26, 2008

Image via Wikipedia I know that these are not new clips or anything, but they prove an interesting point. With “LEGO for adults”, a product that was originally intended for children expands its audience into a new category. It fascinates us to see what some incredibly creative people have put together using LEGO, and it [...]

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Awesome Red Bull Idea, Lars Berghe, Murketing, And Alignvertising

September 11, 2008

Here’s a not to shabby idea by Red Bull: They sent out people all over the world to ask bartenders to “give me something you recommend”. If the bartender gave them Vodka Redbull, the bartender recieved an extraordinary tip, namely an Apple Ipod. Do you think that these incognito bartender charity workers got talked about? [...]

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Death of Advertising, Take 5.

September 8, 2008

I know you’ve heard this before, but most communications people still seem incredibly campaign-focused. What about the continuous work? I believe we have to start seeing ourselves less as print-factories and more like managers, doing continuous work to keep our clients in the spotlight. It’s just like managing a celebrity. Think Samantha Jones. For one [...]

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Painfully Different Ideas

August 14, 2008

We’re out with the entire agency on a small island in the Stockholm archipelago. It’s amazing. We’re eating good food, drinking good wine and having talks about design, communication and the agency’s group dynamics. It’s becoming increasingly clear how painful a process it can be to produce ideas that are different. It’s painful, but ultimately, [...]

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I Stand By My Belief That Einstein Would Have Made a Great Planner/Creative

August 13, 2008

In my Einstein quotes of the day, this popped up today:Innovation is not the product of logical thought, even though the final product is tied to a logical structure. Ties in nicely with the discussion of planners vs. creatives, and a comment I made earlier this week on Rory Sutherland’s blog: “In real life, we [...]

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Ethos Water Redesign

July 21, 2008

I’m reading at The Dieline.com that Ethos Water are redesigning their bottles from this   To This:   Vast improvement if you ask me. At least it doesn’t look like some kind of cleaning fluid anymore. This Verdicchio-inspired bottle also has a more thirst inducing appeal to it. There is something about using crystal clear [...]

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Brilliant Micki Vid

June 30, 2008

This is an awesome vid. Simple idea. Yet brilliant. Love it. Thanks Micki for the tip.

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Communication Driven by Design

June 24, 2008

In Cannes I got the question several times why I worked in the design business and not in the advertising business, and for how long I intend to stay. My answer was: I intend to stay with it forever. Regardless of how long I work in “the design business”, I will always keep design as [...]

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