Idea

Technology Clowning

June 23, 2008

There was A LOT of talk about technology at Cannes this year. A lot of talk about social networks. And mobile. I think there is much confusion about technology. Being an old media technology engineer, I guess I should embrace and defend technology, but even though I love technology, I don’t view it as an [...]

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BK Crown Card

June 23, 2008

Burger King’s lifetime crown card is one of those ideas that are just so simple, yet incredibly effective. They’ve understood that celebs (or anyone for that matter) are not impressed by burgers, but by status. Giving out a lifetime card for free burgers to these celebs is not done to feed them, but to make [...]

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The Agency Void

June 22, 2008

I have mixed feelings about Cannes 2008. It felt like maybe, just maybe, things are starting to move ever so slightly. I would say that there is a growing void between two different schools of advertising. Myself, I’m clearly on one side. It seems to me that the majority of the world’s advertising juries are [...]

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Cannes 2008 Day 2: Inspiration

June 17, 2008

Identity Works were enjoying the perks of Cannes yesterday. (In the pics: Creative Director Helena, Chairman of The Board Johan, CEO Catarina and… me! Design is also a hot topic in Cannes as it has it’s own category for the first time in Cannes Lions history. After running into several people eager to discuss branding [...]

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Architects Against Mines

June 11, 2008

I have an excellent architect drawing my new kitchen. This architect, Mr Daniel Monsén, is also an incurable entrepreneur. One of his ventures is Architects Against Mines, where participating architects collect money for each square meter they draw to clear one square meter in a former war zone somewhere in the world from mines. Great [...]

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Some Fresh Air Into The Stale World of Internet Advertising

May 12, 2008

It feels like the advertising industry is lagging behind when it comes to the Internet. When looking around I get the feeling that campaigns winning prizes and fame have all been done before, and that the core idea has been around for years and years. I don’t know why. Perhaps the jury people don’t know [...]

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The Death of Web Agencies

May 10, 2008

A creative at one of Sweden’s biggest agencies insists that web production is heading the same way as film production. That advertising agencies will get treatments from several different web production companies and get to choose which agency will get to produce. I’m not so sure. First of all, in the sort term, demand for [...]

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The Invisible Internet

May 5, 2008

Perhaps one day we’ll laugh at the fact that we once had something called a “web browser”. Maybe it will sound just as stupid as having a generic “electricity browser” where you can choose from “light”, “hair dryer”, and “vacuum cleaner”. I don’t know. Let me elaborate: What do you use the web for? Personally [...]

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VOTE: Should This Blog Be in Swedish?

May 4, 2008

My native language is Swedish. On my flight to Paris last week I had a discussion about the language on this blog. I would say that somewhere around 85% of my readers today are Swedish, so is it really such a good idea to write in English? These are some of the pros and cons:Pro [...]

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Paris – New York

April 28, 2008

By the way, Paris was unbelievably inspiring. Coming from New York just a week earlier, I had all impressions in fresh memory, and it’s striking how different it is. I would say Stockholm is more similar to New York. Paris with all its old history and culture bears a strong authenticity, with a flip side [...]

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Innovators, Painters and Poets

April 27, 2008

So I read that the Finnish agency 358 are drafting players from agencies like KesselsKramer, CPB and 180 (was with all these number names?). I also read that they’re going to work with ideas rather than advertising. Hmm… ideas rather than advertising… It sound ridiculous, but you know – I think they’re right in wording [...]

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Goodbye Advertising

April 22, 2008

Read this ad. Go on. What do you think that the big agencies are saying about this ad (assuming they have read it, which they haven’t)? Perhaps they are saying “If they deliver on that promise, I love them”. Isn’t that the defense that the Cannes-winning old school agencies always put up: “yeah yeah, all [...]

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WNOA: The World’s First Open Source Advertising Agency

April 22, 2008

What’s better than a free lunch? Well, sometimes, the lunch that you pay for is better. Here is why: Lionell Robbins’ definition of economics from 1935: “Economics is a science which studies human behavior as a relationship between ends and scarce means which have alternative uses” doesn’t accurately describe the field of economics as noted [...]

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Z-Cards Everywhere

April 10, 2008

Z-Card. They now have my attention. Just today I’ve received direct marketing by regular mail, I’ve seen their ad in Resumé, I’ve gotten an e-mail from them and something else that I don’t even remember. Omni-presence works. They have my attention, but not so much my interest. They sort of have my involvement in this [...]

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The hypnosis of the Golden Egg

April 4, 2008

I started writing down my comments on all winners of Guldäggsgalan (The Golden Egg Advertising Awards) last night, but I got bored half way. Why? It’s all the same. And it’s kind of irrelevant. The only category that really makes sense is the integrated category. I mean, what’s a digital solution gone “viral” if not [...]

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Sugarcoated Thoughts on Communication

March 26, 2008

I recently went through an experimental period on this blog where much of the blog content was about my diary as an ad man, featuring plenty of pictures and diary entries about parties, coffee breaks and fashion choices. Did more people read it? Yes. Was I criticized for being shallow? Yes. The point of this [...]

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Digitals That Are Forever

February 7, 2008

It finally happened. Somebody did what I’ve been predicting for the past 3 years. That somebody started offering hardware upgrades for their digitals. And who would if not Leica. For their M8-cameras. It’s been obvious for a while that it’s a bad idea to view a digital camera purchase as an investment. Technology moves so [...]

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Free is The New Black

February 4, 2008

So the next Battlefield computer game, Battlefield Heroes, is going to be free of charge. Dice have decided it will be funded by advertising instead. Interesting. Even more interesting is that there will be no advertising inside of the game, but rather on the site where you download the game. Hmmm… It seems to me [...]

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Fall in love with The Elongating Tail

December 14, 2007

Chris Anderson is one of the few writers that has made it into the classics within six months of releasing his 2006 book The Long Tail. Not to shabby. The Long Tail is one of those books that people refer to everywhere. No surprise there, since it put words on a phenomenon that changed the [...]

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Great Marketing As A Service!

December 11, 2007

A really nice idea for MAAS (marketing as a service) is SAS’ new Crew Guide series. I mean, really, who is better suited for writing a guide to traveling and enjoying short stays at destinations than flight professionals. The SAS crew for instance. The crew guides, which are actually pretty good, have already gotten a [...]

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