May 6, 2008
Veckans Affärer wrote today (in Swedish) about Greenwashing, the phenomenon that I posted about last week. This is a becoming a big problem. The brand of green is losing attractiveness. Similar Posts: Is The Brand of Green Going Stale? Crispin Porter + Bogusky Launches in Europe. In Gothenburg to Be Precise. Often Wrong, Never in [...]
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May 5, 2008
My old classmate from Lund University, Judith, has started a blog (in Swedish) that I like. Read it here. She posted a recommendation to check out Marty Neuemeier’s Brand Gap presentation on Slideshare. Though perhaps not all new, it’s a great presentation that I highly recommend: | View | Upload your own I really like [...]
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