In Swedish

Mike is Sweden’s New Fashion Face

November 29, 2010

Fashion’s got a new face, and it’s Mike! Check it out and be inspired for Christmas! (Yeah yeah, I know it’s in Swedish, but you can still enjoy the styles.

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Here Comes The Social Internet Bank!

January 31, 2010

Money is important to us. Control over our life situation is too. But then, how can we possibly accept Internet banks as they are today. How can we possibly think that it’s okay to, say, not be able to get a visual overview analysis of our expenses and incomes? How can we possibly put up [...]

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SEO-Failure Topping Lowe Brindfors Search

September 17, 2009

[EDIT: Sorry. My bad. Was a bit quick there. The true result for this post is position 4, not 3. Thank you Simon Sundén for your correct result]. Didn’t mean to return to the Lowe Brindfors case, but since I got a few comments in defense of ignoring SEO, saying that Lowe Brindfors don’t need [...]

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Varför jag röstar Pirat på söndag.

June 5, 2009

I often refer from my private Swedish blog to this one, but rarely do it the other way around. Today, I will make an exception because of extraordinary and dangerous events that have taken place in Swedish politics and courtrooms recently. So if you read Swedish and intend to vote in this Sunday’s elections, please [...]

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It’s Not About Pirate Bay, It’s About The Bigger Picture.

February 17, 2009

I really think that the Pirate Bay trials are a big waste of money. Possibly worse. What is the music industry hoping to achieve? Will people start buying records again? Buying DRM-sabotaged (yes, that is what DRM is) digital files? Hosting them on their own hard drives? It’s the worst of two worlds. In the [...]

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The Mijau and The Rockstar Entrepreneur

January 30, 2009

Haha, I love it when I get attributed with stuff like “rockstar entrepreneur” or ending every party blog post with a “mijau”. Never realized I did. I generally love the rockstar attribute. I’ve gotten it once before by the excellent swedish copywriter Johan Fredrikzon: “Walter is one of those rare individuals who combine the analytics [...]

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Distill Launch Party and Nextopia

December 5, 2008

My mind just went blank. I couldnt’ for the life of me remember wether Michael Dahlén’s new book Nextopia was in Swedish or in English. I just couldn’t. But before I ended up in this situation, the following happened. Last night I went down to the new magazine Distill’s launch party on Strandvägen. I flipped [...]

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Walterlicious. Nothing serious. Guaranteed.

August 13, 2008

I usually try to keep my private stuff to my other blog ‘Walterlicious’ to keep it out of your face, but there have been some complaints that this blog is too ‘dry’, so if you think so, come on down to Walterlicious and it’s underworld of ludeness and ridicule. It’s in Swedish.

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Greenwashing in Veckans Affärer

May 6, 2008

Veckans Affärer wrote today (in Swedish) about Greenwashing, the phenomenon that I posted about last week. This is a becoming a big problem. The brand of green is losing attractiveness.

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Judith’s Blog

May 5, 2008

My old classmate from Lund University, Judith, has started a blog (in Swedish) that I like. Read it here. She posted a recommendation to check out Marty Neuemeier’s Brand Gap presentation on Slideshare. Though perhaps not all new, it’s a great presentation that I highly recommend: | View | Upload your own I really like [...]

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Push & Pull in Strategic Symphony

May 5, 2008

Almost a year ago I wrote this post (in Swedish) on the topic of forcing your communication onto the consumer. When I rode my bike this morning I put some more thought into it. If we lift our binoculars to the horizon and try to do some planning for the future, we could do the [...]

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More on The Stupidity of Discrimination

May 5, 2008

I read in the morning paper that 1 out of 146 board members in Swedish state owned companies is of non-Nordic origin. That’s ridiculous. In the light of this apparent discrimination, read this post again. My point is that it is NOT an act of charity to bring a wide set of experience into your [...]

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VOTE: Should This Blog Be in Swedish?

May 4, 2008

My native language is Swedish. On my flight to Paris last week I had a discussion about the language on this blog. I would say that somewhere around 85% of my readers today are Swedish, so is it really such a good idea to write in English? These are some of the pros and cons:Pro [...]

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Och deras namn betyder… avvikelse.

April 14, 2008

Anomaly är världens mest innovativa kommunikationsbyrå om man får tro tidningen Fast Company’s lista över världens mest innovativa företag. (De är på plats 24. Designbyrån IDEO är på plats 5 men är mer inriktade på industridesign). På samma lista är Google nummer ett och Apple nummer två, så det är ingen brist på konkurrens. Varför [...]

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Is Our Agency Model Outdated?

April 8, 2008

My friend Nina wrote this post (in Swedish) about planning and the role of the planner. It’s a relevant discussion. Actually, it’s relevant to discuss every role of an agency in the light of the current changes in the media landscape. There are several possible ways to model an agency, but to make it simple [...]

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Välkommen till reklamvärlden

April 1, 2008

I reklamvärlden har vi likadana skor. Vi har väldigt roligt när vi tävlar. Jag och Sandra hade roligast. Vi är vänsterhänta. Och vi fuskar när vi får chansen. Vi har snygga reklamarskägg. Och vi gör fina saker. Som till exempel den här moderiktiga modellhjälmen som man kan använda när man skall gå på catwalken i [...]

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New York Wrap Part 2: Afraid of Heights?

March 17, 2008

Blogged with the Flock Browser

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Vin, bakelser och Betsey Johnsson

March 10, 2008

Väldigt intressant att gå runt här. Både som reklamare, som vanlig kille och som livsnjutare. Det är faktiskt svårt att förklara för någon som inte varit här vad som är så fantastiskt, men det bara är det. Åk hit. Gårdagen spenderades med en massa promenerande. Mitt kontor var inte riktigt klart än, men det är [...]

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New York-reklam och fruktsallad

March 10, 2008

in Jag konstaterar att mycket reklam här är riktigt dålig. Mycket medicinsk reklam som är lång i oändlighet och ägnar halva tiden, vilket lagen kräfver, åt att lista bieffekterna. Mycket krängig reklam. Men också mycket bra reklam. Man känner en helt annan stolthet över att driva verksamhet, en helt annan anda av att bygga och [...]

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