Incentive

What the World Will Look Like in 25 Years

September 1, 2009

When I went to ad-school I felt that the school was in many respects molding people into replicas of what ad-people were supposed to be. Now I feel that this is perhaps about to change. The other day I got interview questions from Hyper Island regarding digital trends, and today I got another question from [...]

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A Guilty Pirate Bay Verdict Will Make us Look Like Idiots in The History Books

April 17, 2009

In about an hour we will know the verdict in the Pirate Bay-trials. Let’s hope that people are being smart about this. Because a guilty verdict would not be good for anyone. Especially not for art and artists. A guilty verdict would do little to boost sales. I believe we’ll see the opposite result. Darknets [...]

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Think Twice Before Even Dreaming About Using IPRED. Or Associating With Anyone Doing It.

April 5, 2009

We are now starting to see the effects of the Swedish IPRED-law, which states that copyright holders can go after individuals downloading protected content. Apparently, Swedish internet traffic has now dropped by nearly half. And since when is that a good thing? I thought traffic was valuable? I believe that you can never be quite [...]

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Our Give Hope Campaign Valued at 3 000 000 SEK.

February 17, 2009

Very proud to see how the campaign I did for The Swedish Childhood Foundation with Superstrikers and Identity Works has taken off and is creating its own media space with an estimated value of 3 000 000 SEK. Read more about it here. We didn’t quite know what kind of effect we could expect from [...]

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When You Get $40,000 Image Quality For $500, The Singularity is Near

November 17, 2008

The prosumer revolution is no joke. And it has been brought about by different factors. One, obviously, is the ease of publishing and distribution along with its the radical drop in cost. Another is the set of psychological incentives activated by social media. And yet another is the dramatic democratization of production equipment, which is [...]

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