Incentive

What the World Will Look Like in 25 Years

September 1, 2009

When I went to ad-school I felt that the school was in many respects molding people into replicas of what ad-people were supposed to be. Now I feel that this is perhaps about to change. The other day I got interview questions from Hyper Island regarding digital trends, and today I got another question from [...]

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A Guilty Pirate Bay Verdict Will Make us Look Like Idiots in The History Books

April 17, 2009

In about an hour we will know the verdict in the Pirate Bay-trials. Let’s hope that people are being smart about this. Because a guilty verdict would not be good for anyone. Especially not for art and artists. A guilty verdict would do little to boost sales. I believe we’ll see the opposite result. Darknets [...]

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Think Twice Before Even Dreaming About Using IPRED. Or Associating With Anyone Doing It.

April 5, 2009

We are now starting to see the effects of the Swedish IPRED-law, which states that copyright holders can go after individuals downloading protected content. Apparently, Swedish internet traffic has now dropped by nearly half. And since when is that a good thing? I thought traffic was valuable? I believe that you can never be quite [...]

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Our Give Hope Campaign Valued at 3 000 000 SEK.

February 17, 2009

Very proud to see how the campaign I did for The Swedish Childhood Foundation with Superstrikers and Identity Works has taken off and is creating its own media space with an estimated value of 3 000 000 SEK. Read more about it here. We didn’t quite know what kind of effect we could expect from [...]

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When You Get $40,000 Image Quality For $500, The Singularity is Near

November 17, 2008

The prosumer revolution is no joke. And it has been brought about by different factors. One, obviously, is the ease of publishing and distribution along with its the radical drop in cost. Another is the set of psychological incentives activated by social media. And yet another is the dramatic democratization of production equipment, which is [...]

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If Tony Robbins Was A Planner

October 23, 2008

Some things are just so basic. So obvious. And yet, we sometimes seem to forget about them. In the world of advertising we are often up to our ears in cool designers, focus groups, and media choices that we forget the most basic aspect – human psychology. What makes us do what we do? I [...]

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Is Social Media Scaring The Pants Off Planners?

October 14, 2008

Every once in a while you read blogs from ad people (mostly planners) where they question whether agencies can ever succeed in social media. The most pessimistic ones in the discussion refer to the lack of successful examples in the past. And sure, you could say that there aren’t many, even though there are definitely more than one (Nike+ being the one most often referred to).

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Is Social Media Scaring The Pants Off Planners?

October 6, 2008

Every once in a while you read blogs from ad people (mostly planners) where they question whether agencies can ever succeed in social media. The most pessimistic ones in the discussion refer to the lack of successful examples in the past. And sure, you could say that there aren’t many, even though there are definitely [...]

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The CopyCat Agency: How To Become Rich And Famous In Advertising

May 23, 2008

Good artists borrow, great artist steal, right? Why put all this effort, strategically and creatively, into putting out new campaigns when you can just steal an old one? Stealing the ones that are tested and proven is just so much cheaper! And they work! Most of the customers out there are not pathological followers of [...]

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Is The Brand of Green Going Stale?

April 28, 2008

There is not much left in the world that is not green, organic, and sustainable. If I want to be evil and don’t care for mother Earth, I’m really stuck with a pitiful selection of Earth-abusing stuff. When I was in New York the other week the apple was really greener then big. Everybody wants [...]

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