innovation

Innovation, Discrimiation, and What Einstein Has to Say About It

April 29, 2008

“What does a fish know about the water in which it swims all its life”? Smart guy – that Einstein character. I’m telling you – Einstein would have made a great planner. It also says something about the value of interdisciplinary endeavors. It reminds me of the Ronald Jones seminar we had at an agency [...]

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Innovators, Painters and Poets

April 27, 2008

So I read that the Finnish agency 358 are drafting players from agencies like KesselsKramer, CPB and 180 (was with all these number names?). I also read that they’re going to work with ideas rather than advertising. Hmm… ideas rather than advertising… It sound ridiculous, but you know – I think they’re right in wording [...]

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WNOA: The World’s First Open Source Advertising Agency

April 22, 2008

What’s better than a free lunch? Well, sometimes, the lunch that you pay for is better. Here is why: Lionell Robbins’ definition of economics from 1935: “Economics is a science which studies human behavior as a relationship between ends and scarce means which have alternative uses” doesn’t accurately describe the field of economics as noted [...]

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Why Planning Sucks

April 21, 2008

“If I would have listened to the marketplace, I would have built a faster and cheaper horse.” Not such a bad mind – that Henry Ford character. The Henry Ford quote also tells us a bit about planning. It tells us that planning is a creative process – a process where you don’t just ask, [...]

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Ronald Jones at Identity Works

April 16, 2008

Last Thursday Identity Works invited former Harvard professor, and current Konstfack professor in Interdisciplinary Studies, Ronald Jones, to the agency to talk about creative work across disciplines. The talk was just jam packed with interesting stuff. We probably all see it as obvious that interdisciplinary projects run a much higher risk of failure, but did [...]

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Och deras namn betyder… avvikelse.

April 14, 2008

Anomaly är världens mest innovativa kommunikationsbyrå om man får tro tidningen Fast Company’s lista över världens mest innovativa företag. (De är på plats 24. Designbyrån IDEO är på plats 5 men är mer inriktade på industridesign). På samma lista är Google nummer ett och Apple nummer två, så det är ingen brist på konkurrens. Varför [...]

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Kommer det här att gå vägen…

February 20, 2008

Trött, och inte helt färdig inför imorgon. Mijau. Kommer det bli någon civilingenjör av mig?Åtminstone skriver jag mitt första inlägg på min nya Air. Det är lite upplyftande. Den är fin. Jag skriver imorgon igen och berättar hur det gått. Nu måsta jag ägna mig åt lite mer Innovation management.

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Forsman & Bodenfors can’t seem to get it up

January 23, 2008

I spoke the other day about my AAIIDAA model: (A)nticipation(A)ttention(I)nterest(I)nvolvement(D)esire(A)ction(A)lignment Let’s talk for a second about the first one – (A)nticipation: What on earth is going on with the Forsman&Bodenfors-website? It’s been under construction for a gazillion years already. Talk about building expectations. Especially when reading the accompanying text. This better be good. Or rather, [...]

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Paradoxonomics

October 29, 2007

Managementlitteratur är en speciell genre. Ofta är det i princip en relativt enkel idé som breder ut sig över 280 sidor. Det hade kanske räckt med en inspirerad tvåtimmarsfika för att tömma ut idén egentligen, men då hade man gått miste om en fin bunt dollar. Jag är lite hård här, det finns bra böcker [...]

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