Inspiration

Honesty Part 2 – The Story of Starting an Advertising Agency

December 23, 2010

So I finally got my first day off from work in what feels like a lifetime. It also feels like a blink of an eye. So amazingly much has happened this year, and at the same time, I have never had a year pass this quickly on me before. I’m sitting here at one of [...]

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Be More Efficient: Euforia Day Planning 101

March 9, 2010

Man, it feels like I’m flying back and forth to Gothenburg like a ping pong ball. It’s really a nice city though, so I can’t complain. Now I’m back down here again, and I’m stealing a few minutes from my beauty sleep to hang out with you, dear reader, before heading off to bed. And [...]

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Confessions of an Outcast Entrepreneur

January 4, 2010

Tomorrow I go back to work again after the holidays. Or, well, technically I guess it is today since I can’t sleep and it’s early Monday already. I’m really excited about getting back on the horse though. There is much to do this year. A lot of things have changed in my work life since [...]

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Latest Honesty Report + Join WalterNaeslund.Club

October 12, 2009

Haven’t been writing much lately. Things changed pretty rapidly at the agency, and suddenly my writing habits had to give way to meetings and pitch-work. It might also be a poor excuse for a bad case of writers block. I’m not sure. From a work day where I was the only full time employee at [...]

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Never Ever Ever Piss Off Creative People!

July 21, 2009

If you break something, you fix it. If only United Airlines would have had this moral policy when they broke Dave Carroll’s Taylor guitar, they wouldn’t have suffered. But they did. Oh, they did. Because creative people aren’t like ordinary people. They don’t fight back with legal action that huge and rich organizations can defend [...]

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