interactive

Lowe Brindfors Copy the Forsman & Bodenfors SEO Mistakes

September 15, 2009

Last week I wrote about how Forsman & Bodenfors don’t understand how the internet works. In absolute terms, the description was fair, but in relative terms, they are not worse than most of the advertising business. Yesterday we got another painfull piece of evidence to that effect. I’m talking about the brand new website of [...]

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Björn Rietz New CEO – A Promising New Beginning For The AAS.

February 18, 2009

Björn Rietz is the new CEO for the Advertising Association of Sweden. I guess I should comment on that. “The World is Changing” is perhaps one of the most worn out phrases in trend analysis. And it’s always true. But now, the rate of change for our context as marketing professionals act is extreme. Not [...]

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Virals, Obama and Street Fighting

January 21, 2009

Lesson number one. Never release a “viral” close to the inauguration speech, if it’s not a spoof of it. Pretty much everything spreading fast right now is Obama in one form or another. That said, I think that one of the fastest growing non-Obama-virals right now is quite interesting conceptually. They’ve actually created a rudimentary [...]

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The Future of Video Editing

January 11, 2009

Being an old tech guy, I find this incredibly cool: Interactive Video Object Manipulation from Dan Goldman on Vimeo.

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New Categories, Old Thinking

November 3, 2008

The Swedish advertising award Guldägget just announced new digital categories. The categories are: 1. Interactive Category A: Sites Includes campaign sites and corporate sites. 2. Interactive Category B: Advertising Includes banners, mobile marketing and SEO. 3. Interactive Category C: Other digital media Includes widgets, applications, digital events, interactive tools and social media. This segmentation into [...]

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The Death of Web Agencies

May 10, 2008

A creative at one of Sweden’s biggest agencies insists that web production is heading the same way as film production. That advertising agencies will get treatments from several different web production companies and get to choose which agency will get to produce. I’m not so sure. First of all, in the sort term, demand for [...]

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