Internet

Viasat Pushing of Against Ipred Towards a Better Positioning

March 31, 2009

I‘ve written quite a bit about the Pirate Bay trials and how the music industry is undermining itself and its own business. As of tomorrow we have a new law in Sweden, the IPRED-law, allowing copyright holders to go after downloading youngsters. Any such attempt is of course entirely in vain. I’ve written about it [...]

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A Wrap Up of Todays Guldäggsseminarier

March 30, 2009

The “Golden Egg Award” week och seminars and debates has begun, and I have mixed feelings. Today’s fist talk by Anita Dunn was simple but excellent. No fancy slide show. No cool styling. Just an excellent talk about her work with the Obama campaign. An I think it contained a lot of what Swedish marketers [...]

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Telenor To Become Hero Of Internet Liberals?

March 3, 2009

The mobile telephony operator Telenor are being threatened by IFPI that they’re going to be taken to court if they don’t block The Pirate Bay for their customers. I guess taking TPB themselves to court is one thing (though counter productive), but taking Telenor to court? It will be interesting to see how far IFPI [...]

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Augmented Intelligence And 3 Other Ways of Saving The World (And The Music Industry) From The Internet

February 23, 2009

A few days after the fact I read this article on Realtid.se. The contents of the article are nothing jaw dropping. The comments on the article however, reflect the fact that so much of this discussion is taking place well outside the realm of relevance. People are talking about whether or not artists should be [...]

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Björn Rietz New CEO – A Promising New Beginning For The AAS.

February 18, 2009

Björn Rietz is the new CEO for the Advertising Association of Sweden. I guess I should comment on that. “The World is Changing” is perhaps one of the most worn out phrases in trend analysis. And it’s always true. But now, the rate of change for our context as marketing professionals act is extreme. Not [...]

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Help! Social Media Is Dying!

January 31, 2009

Soon, the term “social media” will be so overused that it really has no positioning value. This will certainly affect us since we are claiming just that position on the market. I guess we’re already there. Every agency out there is running around shouting social media at anything resembling a client. So far I’ve seen [...]

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Is Web 2.0 Just a Big Baby?

January 19, 2009

Now this is a very interesting and sober article on Web 2.0. It also highlights how immature this business really is (even though it does make the case that it is really quite old for being this immature). I find it especially interesting to see that the Facebook staff consists of no less than 600 [...]

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WordPress.tv

January 19, 2009

If you are like me, and appreciate visual resources, you might want to check out WordPress TV. It’s a visual resource for everything WordPress. And we all love WordPress, don’t we!

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Dear Spotify, Walter Loves Music Too, But Would Also Love To SHARE Music.

December 29, 2008

I’ve given some thought to Spotify over the past few days, and here are some of my thoughts. Perhaps I’m wrong and Spotify has gone social after all. But not in the spheres where I move and socialize. And I have tried to spark some collaboration and social behavior without success. These thoughts build upon [...]

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Are You Using Internet Explorer?

December 5, 2008

Don’t. Please.

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The Privacy of Evil – Part Two

November 25, 2008

This is the second part of my idea sketch on privacy and integrity. The first part can be found here. There is also an interesting comment on that post by Michael Dahlén where he talks about information symmetry, a theme that I’ll adress later in this post. In this second part I will show you [...]

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I Love You Johnny Lee. For Making Me Believe.

November 17, 2008

I thought for a while about where to post this post because it’s really as personal as it is professional, but eventually I decided to post it here instead of on my personal blog. It is a post about inspiration. I’m going to show you a film clip here that is not exactly new (or, [...]

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Predictions And Afterthoughts

November 12, 2008

Times change, and it’s always easy to be smart when looking back. But when you’re back there, things are rarely that obvious. We can laugh at Bill Gates for saying that 640k of RAM is all anyone will ever need (or did he?), but predicting the future is a whole different ball game. An excellent [...]

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New Categories, Old Thinking

November 3, 2008

The Swedish advertising award Guldägget just announced new digital categories. The categories are: 1. Interactive Category A: Sites Includes campaign sites and corporate sites. 2. Interactive Category B: Advertising Includes banners, mobile marketing and SEO. 3. Interactive Category C: Other digital media Includes widgets, applications, digital events, interactive tools and social media. This segmentation into [...]

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Shame On (some of) You!

September 24, 2008

I’m not sure that everybody is taking the shift in the media landscape seriously. In Clay Shirky’s talk from 2005 that I showed you the other day, he’s talking about how the invention of the printing press sent us into a couple of hundred years of chaos, and how the internet is going to do [...]

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no-more.com?

June 26, 2008

Have you ever considered that .com or .net or .se or whatever is pretty geeky and oldfashioned? I mean, really, what has .com got to do with your brand besides being a convention? Now, the end might be near for .com and it’s family. As noted by Brand Republic, brands can soon get their own [...]

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Technology Clowning

June 23, 2008

There was A LOT of talk about technology at Cannes this year. A lot of talk about social networks. And mobile. I think there is much confusion about technology. Being an old media technology engineer, I guess I should embrace and defend technology, but even though I love technology, I don’t view it as an [...]

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The Agency Void

June 22, 2008

I have mixed feelings about Cannes 2008. It felt like maybe, just maybe, things are starting to move ever so slightly. I would say that there is a growing void between two different schools of advertising. Myself, I’m clearly on one side. It seems to me that the majority of the world’s advertising juries are [...]

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Ketchup Just Is

June 11, 2008

I put some thought today into what digital communication and “the web” really is. And I’m certain about one thing. It’s not a technology. It’s is less so for each day. When the first car was just a prototype in the lab, it was all technology. Today it’s a lifestyle accessoary. When the computer was [...]

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