Jesper Åström

If Strategy is Like Porn, Tactics is The Real Thing

June 4, 2010

“What do you do?” “Oh me? I work with strategy and… stuff”. How many times a day do we hear that said? If you’re anything like me, you hear it quite a few times. And while I really appreciate the value of an excellent strategist, it’s really a misused term. A lot of times the [...]

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Why $300 per Hour Consultants Give Away Everything They Know for Free.

April 2, 2010

As you may know if you’re reading this blog every now and then, I can sometimes be quite critical of how agencies do not make use of the ecosystem of the web (primarily activity usefulness and search). And even though I may not be able to contain myself in the future, I will try to [...]

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Jesper Åström Joins Honesty

December 10, 2009

Since I drew the first napkin sketch of the Honesty agency in February there has been a lot of toil, sweat and tears. Today I can finally say that stage 2 is completed with the recruitment of Jesper Åström as the final piece of the puzzle. Jesper joins as new digital director alongside Simon Sundén [...]

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