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The Pain of Being an Ad Man

August 18, 2010

Life of an ad man may not be physically challenging (except for yoga class), but it can be quite psychologically tough. You pitch a lot and work really hard to get to deliver out what may seem like quite small units of product. Especially in the beginning, you can work for months and months only [...]

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Walter Naeslund Speaking at Marketing Week Live in London

June 21, 2010

Super happy to announce that I will be speaking at Marketing Week Live at Grand Hall Olympia in London next week June 29. Amazing gig that I’m really looking forward to. For some reason I’ve never had a chance to speak in England. I hope we have the same sense of humor. The topic of [...]

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If Strategy is Like Porn, Tactics is The Real Thing

June 4, 2010

“What do you do?” “Oh me? I work with strategy and… stuff”. How many times a day do we hear that said? If you’re anything like me, you hear it quite a few times. And while I really appreciate the value of an excellent strategist, it’s really a misused term. A lot of times the [...]

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Honesty New Lead Agency for Stena Metall and Halebop!

June 1, 2010

It’s been an amazing past couple of weeks! Apart from the clients we already work with, we have now won not one, but two major long running pitches and are now the strategic lead agency for both Stena Metall and Halebop.Stena Metall is a big and extremely competent recycling company. In a world full of [...]

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Installing WP Thesis on Host Gator. Don’t Let Them Fool You!

October 22, 2009

Those stubborn bastards! It took me hours in the live chat with several different support people, a bunch of emails, and even flashing a bit of the famous Walter rage to get the USA-based web hosting service Host Gator to listen. But finally they did. Here’s the story: I was working on a WordPress Thesis [...]

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How to Love Mean People and Embrace Failure

September 22, 2009

First off, thanks for putting walternaeslund.com and honesty.se at two out of the three top positions for fastest growing sites in Sweden on SIS-Index. Awesome! They weren’t very big to start with, but success is not an absolute, but a relative. Today I really don’t feel like talking shop. It’s just one of those days. [...]

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The Hang Glider Theory – How to Survive Disgusting Domino’s Pizza Clips and More.

September 7, 2009

I love to theorize about social behavior and how it relates to our behavior on the internet. But sometimes I get the urge to be just a little more practical about things. How can we actually use all this theory? Before we dig into what I call The Hang Glider Theory, let’s gossip a little. [...]

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Forsman & Bodenfors and Svenska Kyrkan Don’t Know Google

September 1, 2009

If they only knew what a great idea they really had! Forsman & Bodenfors just came up with a new site for Svenska Kyrkan (The Church of Sweden) where you can submit your prayer to the site. The prayer is then keyworded on the site so that you can find other prayers on the same [...]

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What the World Will Look Like in 25 Years

September 1, 2009

When I went to ad-school I felt that the school was in many respects molding people into replicas of what ad-people were supposed to be. Now I feel that this is perhaps about to change. The other day I got interview questions from Hyper Island regarding digital trends, and today I got another question from [...]

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5 Questions and 9 Answers About The Future of The Internet – My Hyper Island Interview

August 27, 2009

A couple of days ago I was contacted by students at Hyper Island for an interview about the future of digital communication. Here are their questions and my answers: 1. What do you think will happen in the future regarding digital media? For example real time applications, Flash, Adobe Scene 7, Motion Graphics, Mashups? Innovation [...]

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