The Pain of Being an Ad Man

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Life of an ad man may not be physically challenging (except for yoga class), but it can be quite psychologically tough. You pitch a lot and work really hard to get to deliver out what may seem like quite small units of product. Especially in the beginning, you can work for months and months only [...]

Why Advertising Agencies Rule

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Embrace Experience. Breath Innovation. Produce Intimately. Sure the world has changed. But I think it’s time to realize that we haven’t changed much. A couple of years ago I was one of the people running around screaming that the world was coming to an end, that the traditional advertising agency model was over and that [...]

How to Love Mean People and Embrace Failure

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First off, thanks for putting walternaeslund.com and honesty.se at two out of the three top positions for fastest growing sites in Sweden on SIS-Index. Awesome! They weren’t very big to start with, but success is not an absolute, but a relative. Today I really don’t feel like talking shop. It’s just one of those days. [...]

What the World Will Look Like in 25 Years

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When I went to ad-school I felt that the school was in many respects molding people into replicas of what ad-people were supposed to be. Now I feel that this is perhaps about to change. The other day I got interview questions from Hyper Island regarding digital trends, and today I got another question from [...]

Social Media Talk in Finland

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Just delivered a 78 minute social media talk in Finland. Apparently somewhere close to the Russian border. I’m not sure. Slept all the way here. Now totally beat and desperately need to get some rest before the sauna madness starts, as it apparently usually does. I’ll write more about it later. Over and out.

Google Wave – First Impressions

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Ok. So I’m now live with the Google Wave developers preview sandbox, and so far it feels very very cool, though somewhat confusing at first. My first impression is that it is not like anything I’m used to. It’s sort of like a mix of everything, threading discussions and topics all over the place. Somehow [...]

More On The Beauty of Stealing

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Dear Chris, You left me a comment on my “Cut, Copy, Steal, But Never Lie”-post about how it is “NEVER okay to steal”. I believe you are missing my point, and since I believe it’s quite an important one I will dedicate this whole post to an answer to your comment. The point is that [...]

Impressive Talk by Naoki Iko The Highlight of The Week

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Microsoft delivered today. There were two excellent talks, the first one being by Nick Bailey of AKQA. It was a fairly traditional presentation of some very good work. Fiat’s Eco Drive, an in-car-USB-powered Nike+ for cars. Cool. Though I think that it would have been even cooler with an industry-wide call to action where Fiat [...]

A Wrap Up of Todays Guldäggsseminarier

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The “Golden Egg Award” week och seminars and debates has begun, and I have mixed feelings. Today’s fist talk by Anita Dunn was simple but excellent. No fancy slide show. No cool styling. Just an excellent talk about her work with the Obama campaign. An I think it contained a lot of what Swedish marketers [...]

Party Invitation!

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For those of you who are in Stockholm on Wednesday (March 4), we’re throwing a creatives party at Collage (Ingemar Bergmans gata 2, behind Riche) 21.00-01.00. One of the pieces for the Friday night art exhibition at Berns will be created live at the party by you and the artist, my co-host Daniel Jouseff. Drinks [...]

The New Forsman & Bodenfors Site Review

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A little over a year ago I wrote about the Forsman&Bodenfors site that never seemed to air. And now, finally, it has. The lesson that I talked about back then was that polishing and polishing on your product, and not getting it out there is fatal in times of rapid change. I also quoted Guy [...]