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December 14, 2008

Ok. Sorry for not posting anything for a while. It’s been the most hectic work week in a very long time. Last thursday I actually started work at 6 in the morning and charged forward for 30 hours straight until noon the next day when we delivered our pitch. How’s that for overtime! I promise [...]

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Will The Empire Strike Barack?

November 2, 2008

In two days the world might change. Will there be a new hope, or will the empire strike Barack? These are exciting times, and of course, you’ll be able to follow the election live, right here on Very Much Blog. —-> Meanwhile, let’s get nostalgic about the last time Luke Obama Skywalker went into battle:

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Planner Discussions Missing The Point

October 29, 2008

There is a bit of discussion going on right now about what is relevant to measure in advertising. Some are claiming that only ROI is relevant, while others defend measuring intermittently and on different parameters like recall and recognition. So, who is right? Well – I would love to agree with the “only ROI is [...]

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Television Is Dead

October 25, 2008

Well – not really, but at least it’s not as live and kickin’ as it claims. Here is why: During my years as a television analyst, there was something that always bothered me. It seemed to me that a lot of young people around me moved away from television in favor of conversational media like [...]

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Might As Well Have The Best

August 25, 2008

Besides the fact that I absolutely adore the legendary (and expensive) bags from Filson, they also have less than humble tagline. “Might As Well Have The Best”. I kind of like it actually. But it’s also one of those taglines that you HAVE to back up in your product. Unless you really ARE the best, [...]

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Nude! Lewd? (Or Is It Perhaps Branded Content?)

August 12, 2008

No! I would say nude is NOT lewd! Check out Terry Richardsson’s S/S08 campaign for Tom Ford for example. Completely super-nude (even hairless nude) and still super-cool, super-classy, and super-beautiful. Compare that to the stereotypical “men’s magazine”, even the ones that are completely non-nude and see the difference. The classlessness is NOT in the nudity, [...]

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Are You a Frustrated Artist Too?

July 9, 2008

Lou Reed plays “Berlin” in Stockholm tonight. Can’t miss that now can I? He also says in an interview that “if he hadn’t been a musician, he would have been an ad man”. Sure, there is obvious and somewhat loathsome irony in his statement, but I wouldn’t be surprised if it is true. So many [...]

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The Agency Void

June 22, 2008

I have mixed feelings about Cannes 2008. It felt like maybe, just maybe, things are starting to move ever so slightly. I would say that there is a growing void between two different schools of advertising. Myself, I’m clearly on one side. It seems to me that the majority of the world’s advertising juries are [...]

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The Nextopia Stalker, Part 1: The Joy of Next

June 2, 2008

So. A few weeks ago I got an email from the publishers of Micael Dahlén’s upoming book Nextopia, asking me for my comments on the book. Besides being incredibly flattered (Micael is after all Sweden’s first professor in advertising), i’ve also had a bad conscience ever since for not finishing my comments. But I think [...]

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The Death of Web Agencies

May 10, 2008

A creative at one of Sweden’s biggest agencies insists that web production is heading the same way as film production. That advertising agencies will get treatments from several different web production companies and get to choose which agency will get to produce. I’m not so sure. First of all, in the sort term, demand for [...]

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Join The Conspiracy

April 29, 2008

When we aired the first set of Join The Conspiracy WeSC commercials that we shot in Stockholm, we were harshly criticized by the advertising community. How could we make something that didn’t make sense?!?! People were angry. People were mocking us. But the films turned out to be immensely successful on MTV and delivered way [...]

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Your great great great great great….

April 28, 2008

I don’t know how accurate this is, but let’s assume that the average age of childbirth is 20 over the past 2000 years. If that’s the case we are a mere 100 generations away from when jesus lived. That’s really not much when you think about it. – Just one of the random thoughts that [...]

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Innovators, Painters and Poets

April 27, 2008

So I read that the Finnish agency 358 are drafting players from agencies like KesselsKramer, CPB and 180 (was with all these number names?). I also read that they’re going to work with ideas rather than advertising. Hmm… ideas rather than advertising… It sound ridiculous, but you know – I think they’re right in wording [...]

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Goodbye Advertising

April 22, 2008

Read this ad. Go on. What do you think that the big agencies are saying about this ad (assuming they have read it, which they haven’t)? Perhaps they are saying “If they deliver on that promise, I love them”. Isn’t that the defense that the Cannes-winning old school agencies always put up: “yeah yeah, all [...]

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32% Of Prayers Deflected Off Passing Satellites

March 19, 2008

The Onion (America’s Finest News Source) has some fine news this morning: HOUSTON—According to an official NASA report released Saturday, nearly 32 percent of all prayers exiting Earth are deflected off satellites orbiting the planet—ultimately preventing the discharged requests for divine intervention from ever making it to the Gates of Heaven. “After impact with the [...]

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Donny Deutsch on Fear of Failure

March 17, 2008

When picking up advertising executive Donny Deutsch’s business book/biography “Often Wrong, Never in Doubt” I was a bit skeptical. The guy on the cover looked… well… cheesy. And the title, I mean, isn’t it a bit smug to name a book like that? Anyway, I must say that this far the book has exceeded my [...]

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Copywriting: Om hedersamma mördare och syndande gottegrisar

February 14, 2008

Nu kommer ett lite mer allvarligt inlägg. Det här tycker jag är viktigt på riktigt. Förra veckan pratades det om hedersmord igen. Hedersmord. Hederskultur. Vad fan är det? Hur kan det vara så att vi använder ett sånt ord när det egentligen handlar om är skam, rädsla och feghet? Hedersutmärkelse, hederspris, hedersknyffel, hedersmord. Vi sätter [...]

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Spring Is Here. Structure is Not. But love… oh love…

February 14, 2008

Yesterday was a good day.Stockholm delivered from it’s best possible angle, Breakfast was had in the sun, while watching this copywriter super prodigy and PR-genius (whom I’ve grown more and more intrigued by over the past few days) hacking away on her MacBook. After spending the entire day jumping between projects and having super fun, [...]

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The Bendz, Kleerup, Ljung Basement Party!

February 10, 2008

Party night yeeahj! We started out at Rosanna’s with hair, make, styling, drinks and dancing. Rosanna provided the apartment and the drinks. Plenty of vitamin C in the drinks. Spotify provided the music. I tried to teach Rosanna to “peace, wink and pout”. This is how it turned out: (I think I look a little [...]

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Saturday and The Mirror Conspiracy

February 9, 2008

Good morning! Let’s take it from the top.This is outfit of the day!(Hat from Marc Jacobs, scarf from a Manhattan street salesman, leather jacket from Whyred, hoodie from American Apparel, jeans from WeSC). Dressed to kill. Now off for breakfast with “queen of words” miss K. (If this girl goes into journalism it will be [...]

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