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Copy Turn and Paste

February 5, 2008

I’ve been out running more or less every morning for the past ten years. All this time I’ve been using the same running shoe in different incarnations. The Asics Kayano. Best shoe in the world. Yesterday I saw this shoe from Nike: I don’t know about you, but to me it looks like an Asics [...]

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Volcanovertizing

February 4, 2008

I heard this story from a friend this weekend. It may or may not be true, but nevertheless it’s a rather strange example of alternate media use. A local practical joker gets a bunch of tires up to the top of a New Zeeland volcano. He sets them on fire, causing panic in the town [...]

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Just Another Fashion Tuesday

January 29, 2008

Breakfast is covered already. A bunch of work was mixed up with a lunch with one of the best women in my life, Anna. Fantastic Anna. She works at OSM and spoke the following line over some Sushi: “But Johan, you’ve always been this way…”. I thought about it for a while and decided to [...]

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What on Earth Happened to Stureplan?

January 22, 2008

Somebody totally sprinkled the Espresso House-building with lights. Lights and some kind of animated lit up sign and, not least, a huge led screen. Wow. They turned Stureplan into Times Square. I’m not hostile to upgrades of the cityscape. Quite the opposite actually. I think the city should embrace the times in which she lives. [...]

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My New Job: Design Agency Communications Strategist

January 16, 2008

Breaking news! Where to read about it first if not on my blog: From last monday I’m reciding in a new office on Kungsgatan. At a design agency, no less. So what happened? Did I get tired of advertising? Did I decide to kill my own agency Walter Naeslund? Well – no, and no. My [...]

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The Day Sushi Stopped Being Sushi

January 10, 2008

Sorry I haven’t been posting for a while. It’s been mad hectic over here, but now the shoot is over, and I’m getting some rest in Santa Monica. The shoot was fantastic. I was so impressed by the crew and the talent, and it was really amazing to see people going beyond their limits. I [...]

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Hey, We Can’t Work All The Time

December 27, 2007

Last night we went to the Italian restaurant Portofino, located close to Zinkensdamm in Stockholm. Despite the somewhat odd location I have to say that was the best Italian meal I’ve had. Period. Sure, we went all in with the cuisine as well as the quality of the wine but still, delivering at that level [...]

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OK, can we skip this word "viral" already?!

November 13, 2007

I did also appreciate Seth Godin’s original “Idea Virus”-era, but that was back in the early noughties. What has since been known as viral marketing is what we should all be doing. Only, the word viral, apart from being totally abused and misused, doesn’t make sense semantically. What we are doing is social marketing. It’s [...]

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The Message is the Medium

November 6, 2007

I’m doing a quick browsing pass through my feeds again and of course, the live bloggings from Mark Zuckerberg’s keynote are hard not to read. We might be witnessing historical events here. The quote below is from Techcrunch’s blog: Zuckerberg: “Once every hundred years media changes. the last hundred years have been defined by the [...]

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Kung Konrad

August 22, 2007

Det finns virtuoser inom alla konstarter. Presshantering är inget undantag. Alla pratar om att “walk the talk” och “live the brand”, men det är inte ofta man hör någonting annat än inrepeterade mediatränade automatsvar. Men ibland så träder en virtuos upp på scenen. Jag slår upp SvD på webben och läser om F&B’s nya koncept [...]

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Priceless!

August 22, 2007

59°23.47′N18°48.03′E Solen lyser in i sittbrunnen och vattnet ligger som en spegel. Levererade en ny kampanj idag. Another day at the office. Livet är gott.

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Lite lösa tankar om reklamens död.

June 7, 2007

En klok reklamare som heter Nina har en blogg med många gånger fler läsare än min blygsamma skapelse. Hon håller dessutom på att lägga ner den, och jag försöker stoppa henne. Hursomhelst – i en kommentar till föregående inlägg skriver hon att reklam och innehåll kommer integreras och bli ett. Japp. Vår traditionella uppdelning mellan [...]

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