Martin

Honesty Part 2 – The Story of Starting an Advertising Agency

December 23, 2010

So I finally got my first day off from work in what feels like a lifetime. It also feels like a blink of an eye. So amazingly much has happened this year, and at the same time, I have never had a year pass this quickly on me before. I’m sitting here at one of [...]

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Honesty’s Creative Directors Give a Rare Interview

June 3, 2010

Unlike me (note to self), Honesty’s two creative directors (and partners) are humble guys. They rarely speak to the press and prefer to close the door to their room, pour a cup of coffee, put their feet up on the table, and just churn out ideas like mad. That’s just how they are. But in [...]

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Presenting The New Partners at Honesty!

November 4, 2009

Great news! We have now finished our first round of expansion at Honesty and now have four of the six partners here full time! Fantastic! Honesty will be divided into three units, each responsible for their own area of expertise. The three areas are Management & Strategy, Digital Business Development, and Creative Studio. Two of [...]

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Cannes 2008 Day & Night X

June 19, 2008

After watching the game and being treated to a great dinner with the stars of Forsman & Bodenfors (thanks!), the night turned in a whole new direction. The fun, but oh so dangerous Bâoli was our next destination. Johan from Ruth and this wickedly beautiful planner from SWE were all over the place. And she [...]

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Cannes 2008 Day 2: Evening Talks

June 17, 2008

Dinner was an orgy on fabulous salt baked Sea Bass. Very nice. We had great food, great wine and great talk over dinner with the from Identity Works and Hyper Island delegates. Great people, smart people, and really nice people to hang out with. From there we went on to Martinez where we met up [...]

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Cozy My Ass

December 11, 2007

Last Sunday I read in the morning newspaper DN about a “trend”. The writer said we were all going towards a trend of “cocooning” and cozyness, away from the hectic big city life, the dirty martinis and early morning afterparties. Examples of this “coming trend” would be new cozy-brands like Filippa K Ease and such. [...]

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My name is Nuclear Officer, Chief Nuclear Officer.

November 13, 2007

Vattenfall har skapat en ny tjänst läser jag i DN. Chief Nuclear Officer. Skadänk! Med den titeln på visitkortet behöver man aldrig gå hem ensam från Café Opera. – Oh my god, it’s the Chief Nuclear Officer! Quick – shake up his Vodka Martini! Sen kan de ju skapa en hel superhjälte-tribe. Här är några [...]

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