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Honesty Part 2 – The Story of Starting an Advertising Agency

December 23, 2010

So I finally got my first day off from work in what feels like a lifetime. It also feels like a blink of an eye. So amazingly much has happened this year, and at the same time, I have never had a year pass this quickly on me before. I’m sitting here at one of [...]

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True Story: We Survived an Emergency Landing and Went by Ambulance Plane to The Pitch

August 25, 2010

How the hell can you end up in a seduction lecture, an emergency landing, a fire truck and an ambulance plane, all on the way to a client presentation? And can you still pull off the presentation? It sounds incredible, but this is that story: A few months ago one of our biggest clients asked [...]

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The Pain of Being an Ad Man

August 18, 2010

Life of an ad man may not be physically challenging (except for yoga class), but it can be quite psychologically tough. You pitch a lot and work really hard to get to deliver out what may seem like quite small units of product. Especially in the beginning, you can work for months and months only [...]

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If Strategy is Like Porn, Tactics is The Real Thing

June 4, 2010

“What do you do?” “Oh me? I work with strategy and… stuff”. How many times a day do we hear that said? If you’re anything like me, you hear it quite a few times. And while I really appreciate the value of an excellent strategist, it’s really a misused term. A lot of times the [...]

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Honesty New Lead Agency for Stena Metall and Halebop!

June 1, 2010

It’s been an amazing past couple of weeks! Apart from the clients we already work with, we have now won not one, but two major long running pitches and are now the strategic lead agency for both Stena Metall and Halebop.Stena Metall is a big and extremely competent recycling company. In a world full of [...]

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Brush Your Teeth And Design for The Google Man

May 31, 2010

The human body. Such a marvel of engineering. We can do amazing stuff with this machine, things that are many times EXTREMELY difficult to mimic with any machine. If you only consider using the body as a physical tool we are amazing when it comes to detailed movement and interaction, walking upright och playing basketball. [...]

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How To Cheat Your Client and Why You Shouldn’t

May 5, 2010

Every gold rush has it’s opportunists. The gold rush of viral marketing is no exception. Before we leave the gold rush phase and move into a more mature market, agencies will keep running around waving YouTube views in the faces of marketing managers to show off how creative they are. But are they really? There [...]

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Honesty is Moving. And It’s About Time!

April 20, 2010

We’re moving out of the original Honesty garage office (or the second office if you count the Kungsgatan aquarium space) this coming weekend. It’s getting a bit crammed here (really?). This is what the main workspace looks like when about 80% of us are present. Claustrophobic but cozy. I guess.

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3 People Who Made Me Better: Sagmeister, Mäntymaa & Lindkvist

April 13, 2010

One of the major benefits of my line of work is that I get to work with a lot of amazing people from all over the world. They are consultants, designers, copywriters, strategists, marketing managers, logistics experts, event people, translators, web developers and all kinds of other specialists. Here are three of the more impressive [...]

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Why Advertising Agencies Rule

March 24, 2010

Embrace Experience. Breath Innovation. Produce Intimately. Sure the world has changed. But I think it’s time to realize that we haven’t changed much. A couple of years ago I was one of the people running around screaming that the world was coming to an end, that the traditional advertising agency model was over and that [...]

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Be More Efficient: Euforia Day Planning 101

March 9, 2010

Man, it feels like I’m flying back and forth to Gothenburg like a ping pong ball. It’s really a nice city though, so I can’t complain. Now I’m back down here again, and I’m stealing a few minutes from my beauty sleep to hang out with you, dear reader, before heading off to bed. And [...]

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Confessions of an Outcast Entrepreneur

January 4, 2010

Tomorrow I go back to work again after the holidays. Or, well, technically I guess it is today since I can’t sleep and it’s early Monday already. I’m really excited about getting back on the horse though. There is much to do this year. A lot of things have changed in my work life since [...]

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Presenting The New Partners at Honesty!

November 4, 2009

Great news! We have now finished our first round of expansion at Honesty and now have four of the six partners here full time! Fantastic! Honesty will be divided into three units, each responsible for their own area of expertise. The three areas are Management & Strategy, Digital Business Development, and Creative Studio. Two of [...]

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Clarity, Censorship, and a Confused Editorial by Hanne Kjöller

March 20, 2009

In this morning’s newspaper (DN) I read an editorial by Hanne Kjöller about government communications. What has upset Hanne is the fact that the government office Stockholm’s Stad have developed rules for how to talk to the press, and distributed small reminder cards to remind of these rules. Granted, this could have been a problem [...]

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Quirky, But Hardly Effective?

March 14, 2009

I‘m not sure that this will sell a single gym membership, but it might pick up some prizes. What do you think? Would you buy a gym membership after being exposed to this? Would you get it from FitnessFirst? Nah… (From Zeus Jones and Gizmondo)

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Distill Launch Party and Nextopia

December 5, 2008

My mind just went blank. I couldnt’ for the life of me remember wether Michael Dahlén’s new book Nextopia was in Swedish or in English. I just couldn’t. But before I ended up in this situation, the following happened. Last night I went down to the new magazine Distill’s launch party on Strandvägen. I flipped [...]

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The Privacy of Evil – Part Two

November 25, 2008

This is the second part of my idea sketch on privacy and integrity. The first part can be found here. There is also an interesting comment on that post by Michael Dahlén where he talks about information symmetry, a theme that I’ll adress later in this post. In this second part I will show you [...]

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Death of Privacy For Brands

November 12, 2008

In the last post I asked the question whether the death of privacy will improve the quality of behavior in our society. I guess this is a bit controversial. But you can see the exact same thing for brands. And here is not very controversial at all. The privacy of brands is under heavy fire [...]

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Will The Death of Privacy Make The World A Better Place?

November 12, 2008

Some things in life are just taken for granted and are rarely questioned. Privacy is one of those things. It’s implicitly agreed upon by everybody that privacy is a good thing, and that maintaining personal integrity is one of the major challenges of web 2.0. I would like to question this. Let’s go back to [...]

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