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Human Nature?

November 11, 2008

“They didn’t care that they’d seen it work in practice, because they already knew it couldn’t work in theory”. Clay Shirky on C++ programmers who questioned collaborative communities.

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If Tony Robbins Was A Planner

October 23, 2008

Some things are just so basic. So obvious. And yet, we sometimes seem to forget about them. In the world of advertising we are often up to our ears in cool designers, focus groups, and media choices that we forget the most basic aspect – human psychology. What makes us do what we do? I [...]

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An Oasis of Good Communication

September 15, 2008

Oasis releases a new album, and street musicians in New York are the first to perform the songs off of it. Trained by Liam and Noel Gallagher of course. I love this campaign. The Sjönell brothers at BBH New York engineered this thing, and it’s just solid proof of their  understanding for what makes people [...]

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Six Categories of Advertising Greatness

September 3, 2008

I recently read about a study from 1999 where the Israeli research team had studied 200 highly regarded advertisments – ads that were all finalists and winners in top advertising competitions. When analyzing these ads, they realized that most of them (89%) could be categorized into one of 6 different categories or templates (example: “Extreme [...]

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I Stand By My Belief That Einstein Would Have Made a Great Planner/Creative

August 13, 2008

In my Einstein quotes of the day, this popped up today:Innovation is not the product of logical thought, even though the final product is tied to a logical structure. Ties in nicely with the discussion of planners vs. creatives, and a comment I made earlier this week on Rory Sutherland’s blog: “In real life, we [...]

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The Message is The Meaning, Or is It?

August 7, 2008

A few Swedish blogs (here they are 1, 2, 3) have spent some time discussing if advertising needs a message. I believe it was all sparked by this article by Paul Feldwick. For those of you who can’t read Swedish (don’t worry, we’re only 9 million people), I can just quickly recap the discussion: They [...]

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Ben & Jerry’s: The Product Is The Medium

June 27, 2008

I love Ben & Jerry’s. The ice cream – sure – but now I’m talking about the brand. Ben & Jerry’s just feels genuine in a way that few brands can even get close to. How do they do it? By having a congruent personality would be the simple, but all inclusive answer. The link [...]

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As Black Turns To White We Discuss How To Turn A Negative Bias

June 10, 2008

Summertime is here. No more black on the blog. Did you know that we have a physical bias towards the negative? We can’t help it. Our brains have an easier time being pesimistic than optimistic about things. The brain is connected that way because of evolution of course. Reacting quickly and negatively upon meeting something [...]

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On Attention

April 3, 2008

This film is a good reminder that good communication can be dirt cheap.It is als a reminder of the psychology of communication. Blogged with the Flock Browser

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