Philosophy

Honesty Part 2 – The Story of Starting an Advertising Agency

December 23, 2010

So I finally got my first day off from work in what feels like a lifetime. It also feels like a blink of an eye. So amazingly much has happened this year, and at the same time, I have never had a year pass this quickly on me before. I’m sitting here at one of [...]

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Honesty Part 1 – A Year And a Half of Honesty

August 3, 2010

It’s time to round up the year in more ways than one. Our advertising agency Honesty’s first fiscal year just ended a month ago, and I’ve been treating myself to some well deserved vacation on a sailboat in the Stockholm archipelago. And for those of you who have never been here, it’s quite a place: [...]

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Why Advertising Agencies Rule

March 24, 2010

Embrace Experience. Breath Innovation. Produce Intimately. Sure the world has changed. But I think it’s time to realize that we haven’t changed much. A couple of years ago I was one of the people running around screaming that the world was coming to an end, that the traditional advertising agency model was over and that [...]

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What the World Will Look Like in 25 Years

September 1, 2009

When I went to ad-school I felt that the school was in many respects molding people into replicas of what ad-people were supposed to be. Now I feel that this is perhaps about to change. The other day I got interview questions from Hyper Island regarding digital trends, and today I got another question from [...]

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A Guilty Pirate Bay Verdict Will Make us Look Like Idiots in The History Books

April 17, 2009

In about an hour we will know the verdict in the Pirate Bay-trials. Let’s hope that people are being smart about this. Because a guilty verdict would not be good for anyone. Especially not for art and artists. A guilty verdict would do little to boost sales. I believe we’ll see the opposite result. Darknets [...]

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Party Invitation!

March 2, 2009

For those of you who are in Stockholm on Wednesday (March 4), we’re throwing a creatives party at Collage (Ingemar Bergmans gata 2, behind Riche) 21.00-01.00. One of the pieces for the Friday night art exhibition at Berns will be created live at the party by you and the artist, my co-host Daniel Jouseff. Drinks [...]

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