press

Honesty’s Creative Directors Give a Rare Interview

June 3, 2010

Unlike me (note to self), Honesty’s two creative directors (and partners) are humble guys. They rarely speak to the press and prefer to close the door to their room, pour a cup of coffee, put their feet up on the table, and just churn out ideas like mad. That’s just how they are. But in [...]

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Clownvertising, Terrorism, and Candy Cane Briefs

December 17, 2009

I‘ve always been interested in economics, because economics is a great way to model, measure and understand human behavior. In a TED-talk I watched over a bowl of indian curry (I got stuck alone in the office over lunch), Loretta Napoleoni explains the economics of terrorism and how it relates to the economics of the [...]

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Jesper Åström Joins Honesty

December 10, 2009

Since I drew the first napkin sketch of the Honesty agency in February there has been a lot of toil, sweat and tears. Today I can finally say that stage 2 is completed with the recruitment of Jesper Åström as the final piece of the puzzle. Jesper joins as new digital director alongside Simon Sundén [...]

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First look at Google Chrome for OSX

October 28, 2009

I‘ve been trying out an early developers version of Chrome for OSX for a couple of days, and I must say it’s very impressive. In terms of sheer speed and user experience it’s the best browser I’ve tried on the Mac. If only I get some of my favorite add-ons (TreeStyleTabs and ScribeFire specifically), this [...]

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Installing WP Thesis on Host Gator. Don’t Let Them Fool You!

October 22, 2009

Those stubborn bastards! It took me hours in the live chat with several different support people, a bunch of emails, and even flashing a bit of the famous Walter rage to get the USA-based web hosting service Host Gator to listen. But finally they did. Here’s the story: I was working on a WordPress Thesis [...]

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6 Ways To Improve The Jung von Matt Agency Site SEO-Wise

October 19, 2009

I got an email this morning from Jung Von Matt Stockholm asking me to check out their new “optimized” site in the wake of the Lowe Brindfors debacle a couple of weeks back. I really don’t intend to take on the role of advertising agency website critic, but since they asked, and since I like [...]

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SEO-Failure Topping Lowe Brindfors Search

September 17, 2009

[EDIT: Sorry. My bad. Was a bit quick there. The true result for this post is position 4, not 3. Thank you Simon Sundén for your correct result]. Didn’t mean to return to the Lowe Brindfors case, but since I got a few comments in defense of ignoring SEO, saying that Lowe Brindfors don’t need [...]

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Lowe Brindfors Copy the Forsman & Bodenfors SEO Mistakes

September 15, 2009

Last week I wrote about how Forsman & Bodenfors don’t understand how the internet works. In absolute terms, the description was fair, but in relative terms, they are not worse than most of the advertising business. Yesterday we got another painfull piece of evidence to that effect. I’m talking about the brand new website of [...]

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Friends, vanity and Nova Barakel

August 13, 2009

There is a funny discussion going on about how people were fooled by the fictional Nova Barakel, who was really a marketing product for a new novel. Some people insist that you should only have “real friends” on FB, and not let people like this in, most seem to agree that this is really bad [...]

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Sweden’s Most Swedish Job Completed

August 6, 2009

Today the “Sweden’s most swedish job”-campaign that I was involved in with Syrup Sthlm and Bizkit earlier this year came to an end. Calle Engström, who has been traveling around Sweden blogging, filming and tweeting about his experience, arrived to Stockholm and the STF hostel Af Chapman after posting 82 YouTube-films, 371 blog posts and [...]

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