press

A Guilty Pirate Bay Verdict Will Make us Look Like Idiots in The History Books

April 17, 2009

In about an hour we will know the verdict in the Pirate Bay-trials. Let’s hope that people are being smart about this. Because a guilty verdict would not be good for anyone. Especially not for art and artists. A guilty verdict would do little to boost sales. I believe we’ll see the opposite result. Darknets [...]

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Navel-Gazing Sunday With DDB, Dagens Media & Tewonder

April 12, 2009

Most of my time reading is spent on blogs. I still love picking up a magazine every now and then, and when I do my favorites are Fast Company, Monocle, and Guns & Ammo (just kidding about the last one). I rarely read the print versions of our local Swedish marketing press, but today I [...]

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Impressive Talk by Naoki Iko The Highlight of The Week

April 1, 2009

Microsoft delivered today. There were two excellent talks, the first one being by Nick Bailey of AKQA. It was a fairly traditional presentation of some very good work. Fiat’s Eco Drive, an in-car-USB-powered Nike+ for cars. Cool. Though I think that it would have been even cooler with an industry-wide call to action where Fiat [...]

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Clarity, Censorship, and a Confused Editorial by Hanne Kjöller

March 20, 2009

In this morning’s newspaper (DN) I read an editorial by Hanne Kjöller about government communications. What has upset Hanne is the fact that the government office Stockholm’s Stad have developed rules for how to talk to the press, and distributed small reminder cards to remind of these rules. Granted, this could have been a problem [...]

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Björn Rietz New CEO – A Promising New Beginning For The AAS.

February 18, 2009

Björn Rietz is the new CEO for the Advertising Association of Sweden. I guess I should comment on that. “The World is Changing” is perhaps one of the most worn out phrases in trend analysis. And it’s always true. But now, the rate of change for our context as marketing professionals act is extreme. Not [...]

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The Twitter Pitch Revisited

February 6, 2009

I wrote yesterday about the Twitter Pitch. In the US, where Twitter has a firmer grip, this is already happening. Check out for example this post from about six months ago. And of course, this doesn’t just apply to the “elevator pitch situation”, but to press releases, job applications or anything else where noise is [...]

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The Elevator Pitch is Dead. Enter The Twitter Pitch.

February 5, 2009

– “What’s your elevator pitch”? I hear the words of my mentor ringing in my ear. – Well… errhm… let me get back to you on that. I wander off in the office thinking about how to compress my story into a six floor elevator ride. In my head, of course, it’s quite complex with [...]

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WordPress.tv

January 19, 2009

If you are like me, and appreciate visual resources, you might want to check out WordPress TV. It’s a visual resource for everything WordPress. And we all love WordPress, don’t we!

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Dear Spotify, Walter Loves Music Too, But Would Also Love To SHARE Music.

December 29, 2008

I’ve given some thought to Spotify over the past few days, and here are some of my thoughts. Perhaps I’m wrong and Spotify has gone social after all. But not in the spheres where I move and socialize. And I have tried to spark some collaboration and social behavior without success. These thoughts build upon [...]

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Distill Launch Party and Nextopia

December 5, 2008

My mind just went blank. I couldnt’ for the life of me remember wether Michael Dahlén’s new book Nextopia was in Swedish or in English. I just couldn’t. But before I ended up in this situation, the following happened. Last night I went down to the new magazine Distill’s launch party on Strandvägen. I flipped [...]

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The Privacy of Evil – Part Two

November 25, 2008

This is the second part of my idea sketch on privacy and integrity. The first part can be found here. There is also an interesting comment on that post by Michael Dahlén where he talks about information symmetry, a theme that I’ll adress later in this post. In this second part I will show you [...]

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Will The Death of Privacy Make The World A Better Place?

November 12, 2008

Some things in life are just taken for granted and are rarely questioned. Privacy is one of those things. It’s implicitly agreed upon by everybody that privacy is a good thing, and that maintaining personal integrity is one of the major challenges of web 2.0. I would like to question this. Let’s go back to [...]

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Shame On (some of) You!

September 24, 2008

I’m not sure that everybody is taking the shift in the media landscape seriously. In Clay Shirky’s talk from 2005 that I showed you the other day, he’s talking about how the invention of the printing press sent us into a couple of hundred years of chaos, and how the internet is going to do [...]

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Digital Design Is Still a Child

August 7, 2008

Humanity has been pretty good at graphic design for quite some time now (though we may have called it something else early on). The same goes for packaging design. Sure there have been plenty of innovations along the way such as the printing press, photography and modern day packaging technology, but still. I guess you [...]

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How About Some Asses?

August 5, 2008

Sometimes graphic design is just bad. Like the sign on this ice cream parlor for example. The guys att FRASSES (the name of the place) actually managed to cover the “F” and “R” vid an ice cream, spelling out ASSES instead. Amazing. Thanks RBCCT for sharing. (Good blog by the way. Check it out).

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It looks like a million bucks

August 4, 2008

At a deli in Sandhamn I stumbled upon this bottle of water. My initial impression was that this product must be expensive, but it turns out it isn’t. Emotionally, it feels wasteful to indulge in such expensive water, but rationally I know it isn’t expensive at all. So what is going on here? I think [...]

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Complete Media Training Session in 4 minutes and 30 seconds.

June 25, 2008

Some say that the best way to learn is to study the best. And I agree. Therefore we are now going to have a complete media training session here in 4 minutes and 3o seconds. This is how you handle the press expertly. Who needs media training when you have You Tube! Thanks to Fredrik [...]

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BK Crown Card

June 23, 2008

Burger King’s lifetime crown card is one of those ideas that are just so simple, yet incredibly effective. They’ve understood that celebs (or anyone for that matter) are not impressed by burgers, but by status. Giving out a lifetime card for free burgers to these celebs is not done to feed them, but to make [...]

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Cannes 2008 Day X: R/GA

June 19, 2008

Like I said, seminars are getting better. The R/GA one about Nike+ and three other Nike projects was interesting. Though perhaps a bit shallow (hey, they only had 45 minutes), their projects are impressive. For the sheer scale of it, The Human Race-project is also interesting, gathering 1 million people to run on one single [...]

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Transformator and The Role Of Product Design In Brand Communication

May 22, 2008

Industry design consultants Transformator made it into Dagens Media yesterday with a statement that they’re better than the advertising agencies. I’m sure they ARE better. At product design, design of the user experience, the brand in it’s physical product appearance. But that is not what advertising agencies do. What Daniel Ewerman (CEO of Tranformator) is [...]

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