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Paris – New York

April 28, 2008

By the way, Paris was unbelievably inspiring. Coming from New York just a week earlier, I had all impressions in fresh memory, and it’s striking how different it is. I would say Stockholm is more similar to New York. Paris with all its old history and culture bears a strong authenticity, with a flip side [...]

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Is The Brand of Green Going Stale?

April 28, 2008

There is not much left in the world that is not green, organic, and sustainable. If I want to be evil and don’t care for mother Earth, I’m really stuck with a pitiful selection of Earth-abusing stuff. When I was in New York the other week the apple was really greener then big. Everybody wants [...]

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Power Napping For The People

April 9, 2008

Tomorrow IKEA will open a power napping hotel in Gallerian downtown Stockholm. It’s free and all you need is 15 minutes and a little technique. I’m thinking this might be a good time to reprise my power napping school a few posts back, so that you won’t have to buy one of these. Here we [...]

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Is Our Agency Model Outdated?

April 8, 2008

My friend Nina wrote this post (in Swedish) about planning and the role of the planner. It’s a relevant discussion. Actually, it’s relevant to discuss every role of an agency in the light of the current changes in the media landscape. There are several possible ways to model an agency, but to make it simple [...]

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Ogilvy on Advertising: "When Aeshines spoke, they said, ‘How well he speaks’. But when Demosthenes spoke, they said, ‘Let us march

March 24, 2008

The other day i wrote about Donny Deutsch’s book Often Wrong, Never in Doubt. Today I started flipping trough the pages written by another of advertising’s greats, David Ogilvy, in 1983. (*Interesting fact: Both Donny and his dad used to work for Ogilvy, and apparently Deutsch Sr. had a beef with David). Anyway, the two [...]

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I want to be a part of it

March 9, 2008

This is the view I woke up to. 30 floors above ground. Did I mention we also have a big balcony facing that way? Anyway, we headed out for a 10-kilometer morning run in Central Park. A bit chilly, but beautiful weather. A bit sleepy this one. To compensate she tried to impress me with [...]

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Kvällspressen Tolkar Världen

February 17, 2008

Kosovo utropar självständighet, 60 döda i självmordsbombning i Afghanistan, armén sätts in mot demonstranter i Beirut. Ett litet utdrag bara från vad som hände i världen igår:

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Post Books Depression

February 12, 2008

Last night i did some ultra boring administration stuff. It gets me depressed for days. Every time. I hate receipts. And today my desk looked like this. Maybe I should do something about it. Or maybe tomorrow. Maybe it’s depressed too…

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The Power of Fifteen!

February 7, 2008

I wouldn’t proclaim myself “King” of power naps, but perhaps “Prince” or “Duke. Anyway, I’m pretty good at it. This article (in Swedish) talks about the launch of a new “awake”-pill to “cure” tiredness. Isn’t this so typically noughties (’00)? Pills, not therapy or coaching, against depression. Pills against being tired, not rest. In my [...]

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Digitals That Are Forever

February 7, 2008

It finally happened. Somebody did what I’ve been predicting for the past 3 years. That somebody started offering hardware upgrades for their digitals. And who would if not Leica. For their M8-cameras. It’s been obvious for a while that it’s a bad idea to view a digital camera purchase as an investment. Technology moves so [...]

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Volcanovertizing

February 4, 2008

I heard this story from a friend this weekend. It may or may not be true, but nevertheless it’s a rather strange example of alternate media use. A local practical joker gets a bunch of tires up to the top of a New Zeeland volcano. He sets them on fire, causing panic in the town [...]

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What on Earth Happened to Stureplan?

January 22, 2008

Somebody totally sprinkled the Espresso House-building with lights. Lights and some kind of animated lit up sign and, not least, a huge led screen. Wow. They turned Stureplan into Times Square. I’m not hostile to upgrades of the cityscape. Quite the opposite actually. I think the city should embrace the times in which she lives. [...]

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Look Like a Million Bucks. Cost Like a Million Bucks. Taste Like a Million Bucks.

January 17, 2008

So – here are some news that you already new. This blog led me do this article that told me that we base our experience not only on our senses, but on our interpretation of what our senses have registred. Are you surprised? I hope not, because without our interpretational capabilities sound would only be [...]

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Planners: Get On The Number Two Suicide Bus Today

January 16, 2008

This morning on the bus to work I was in a great mood. Sure, my sleep was messed up from jetlag and I only got about 4 hours in, but still, things felt good somehow. And suddenly I started noticing things. I looked around and saw blank stares, gloomy faces and people half asleep. Grey [...]

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The Day Sushi Stopped Being Sushi

January 10, 2008

Sorry I haven’t been posting for a while. It’s been mad hectic over here, but now the shoot is over, and I’m getting some rest in Santa Monica. The shoot was fantastic. I was so impressed by the crew and the talent, and it was really amazing to see people going beyond their limits. I [...]

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Great Marketing As A Service!

December 11, 2007

A really nice idea for MAAS (marketing as a service) is SAS’ new Crew Guide series. I mean, really, who is better suited for writing a guide to traveling and enjoying short stays at destinations than flight professionals. The SAS crew for instance. The crew guides, which are actually pretty good, have already gotten a [...]

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Hard Drop the Idiots of Facebook!

December 5, 2007

I have an L.A-friend, who is one of the smartest guys I know. We went to college together to get our M.Sc’s in Media Technology, started a Magazine together, and basically had a lot of fun for four years. He ended up in Hollywood making all these cool superhero-films at Sony Imageworks, and I ended [...]

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Och jätten vaknade och sade: Reklamen är död 2012.

November 11, 2007

IBM är kanske inte den källan jag hänvisar till oftast här på bloggen, men när de ger ut en skrift som heter “The End of Advertising As We Know It” så förtjänar de lite fokus. I sin skrift säger de inte så himla mycket som inte skrivits om här eller på andra ställen, men ändock. [...]

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Ja Stephen, men jag skriver inte fabrikationer om galna mördare!

October 16, 2007

Den här morgonen har kontoret varit upprättat på Wayne’s Coffee på Götgatan. Jag har skrivit, och jag kan ibland känna att jag behöver se “vanliga” människor (i betydelsen icke-reklamare) för att kunna skriva ordentligt. Det är precis som att jag behöver publik för att fatta vem jag skriver för och få flow i texten. Detta [...]

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Det är hög tid att ni får veta vem jag egentligen är

October 12, 2007

Och det skall ni får göra genom att då och då detaljstudera min vardag: * Under morgonspringrundan plöjde jag en liten bit av management(ljud)boken Blue Ocean Strategy som jag började med för snart ett år sedan. Jag slutade läsa den för att man fattade efter att typ ha läst på baksidan (det räckte nästan med [...]

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