Random Reflections

Often Wrong, Never in Doubt

August 7, 2008

Three years ago, advertising zillionaire Donny Deutsch wrote a book called “Often Wrong Never In Doubt”. And even though he perhaps didn’t mean it in the way I’m going to describe it here, I think it may describe one of the more profound truths of advertising today. Not least in Sweden. If you think about [...]

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Random Thoughts on Now, Next, and Status – Inspired by Prime

July 7, 2008

The other day a book turned up at the office. It was from Prime PR and contained their outlooks on the future. Such a book will not pass by me unnoticed. I’ve only flipped through it, but it seems worthy of a good read for when I head out to sea with Aniara. One thing [...]

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Facebook Will Shrink Our Heads

June 29, 2008

If you are like me and are interested in how people work, keep reading. In one of the books I’ve read this week (by Jonathan Haidt) there is a discussion about the law of reciprocity. This law (as I presume you all know) states that we humans find it very difficult not to return a [...]

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Do Not Disturb The Napping Strategist!

June 29, 2008

When cleaning up my appartment I found an issue of Wired that I bought at some point but never read. Anyway, in it I found conclusive evidence for the benefits of my powernap habit: Since stress moves focus to our amygdala (lizzard brain) and shuts down other parts of the brain where analysis, creativity and [...]

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Innovation, Discrimiation, and What Einstein Has to Say About It

April 29, 2008

“What does a fish know about the water in which it swims all its life”? Smart guy – that Einstein character. I’m telling you – Einstein would have made a great planner. It also says something about the value of interdisciplinary endeavors. It reminds me of the Ronald Jones seminar we had at an agency [...]

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Your great great great great great….

April 28, 2008

I don’t know how accurate this is, but let’s assume that the average age of childbirth is 20 over the past 2000 years. If that’s the case we are a mere 100 generations away from when jesus lived. That’s really not much when you think about it. – Just one of the random thoughts that [...]

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Paris – New York

April 28, 2008

By the way, Paris was unbelievably inspiring. Coming from New York just a week earlier, I had all impressions in fresh memory, and it’s striking how different it is. I would say Stockholm is more similar to New York. Paris with all its old history and culture bears a strong authenticity, with a flip side [...]

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Bonjour Paris

April 25, 2008

I get our for my morning run. I run by small cafes and parks with newly blossoming trees. I see impeccably dressed old men (old people in Paris don’t get old). I pass under the Eifel tower and turn back towards the hotel. I get lost for a while. All streets have the same name [...]

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Bonsoir Paris

April 25, 2008

Meeting spring in Paris is not such a bad thing. Sure, I’ve had to work quite a bit, but I’ve also made room for some Chablis and oysters (some of the absolute best oysters I’ve hade in my life), great coffee, and even a reasonable rabbit in plum sauce with a descent cabernet to go [...]

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Why Watching The Advertising Dream Team Would Suck

April 21, 2008

It would be really cool actually to combine the three agencies in my last post. Imagine the innovative business minds of Anomaly, the digital understanding of Zeus Jones and the imaginative brilliance of Johannes Leonardo. That would be cool. But then again, watching the original dream team play basketball in the Olympics wasn’t much fun [...]

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Why Advertising Sucks

April 19, 2008

Advertising sucks because: 1. It gets in the way of useful or fun stuff. 2. It’s boring. 3. It’s pointless and non-strategic. (But quirky. Hey! Look at me!) 4. It doesn’t understand my needs and passions. 5. It thinks I’m a girl or a parent or something else that I’m not. 6. It speaks really [...]

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Google – You’re My Closest Friend

April 9, 2008

I’m not sure why I bring this up so late, but I stumbled upon an old post from the Zeus Jones blog where Adrian wrote an intriguing comment. He suggested that Google should have a service where you get a detailed summary report from Google on what you’ve been up to during the past year [...]

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On Attention

April 3, 2008

This film is a good reminder that good communication can be dirt cheap.It is als a reminder of the psychology of communication. Blogged with the Flock Browser

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Välkommen till reklamvärlden

April 1, 2008

I reklamvärlden har vi likadana skor. Vi har väldigt roligt när vi tävlar. Jag och Sandra hade roligast. Vi är vänsterhänta. Och vi fuskar när vi får chansen. Vi har snygga reklamarskägg. Och vi gör fina saker. Som till exempel den här moderiktiga modellhjälmen som man kan använda när man skall gå på catwalken i [...]

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Web 4.0

March 25, 2008

Oh, and by the way – if any of you really want to know what Web 3.0 is, click here.Thanks Sophia for helping me find the answer. Blogged with the Flock Browser

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Ogilvy on Advertising: "When Aeshines spoke, they said, ‘How well he speaks’. But when Demosthenes spoke, they said, ‘Let us march

March 24, 2008

The other day i wrote about Donny Deutsch’s book Often Wrong, Never in Doubt. Today I started flipping trough the pages written by another of advertising’s greats, David Ogilvy, in 1983. (*Interesting fact: Both Donny and his dad used to work for Ogilvy, and apparently Deutsch Sr. had a beef with David). Anyway, the two [...]

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32% Of Prayers Deflected Off Passing Satellites

March 19, 2008

The Onion (America’s Finest News Source) has some fine news this morning: HOUSTON—According to an official NASA report released Saturday, nearly 32 percent of all prayers exiting Earth are deflected off satellites orbiting the planet—ultimately preventing the discharged requests for divine intervention from ever making it to the Gates of Heaven. “After impact with the [...]

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Jobs on Fear of Failure

March 17, 2008

Speaking of “fear of failure”, I just read a quite interesting piece in Fortune Magazine on Steve Jobs. There is one celebratory article that I haven’t read yet, and one that is titles “The Trouble With Steve Jobs” covering just that. I’ve read the second one. And it’s interesting. And I recommend it. What is [...]

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Tho Many Projecth Tho Little Time

March 3, 2008

Right now I’m working on what must be 8 different projects or so at the agency. AND I’m going to New York on Saturday. AND I’m trying to design and buy an insanely expensive kitchen. AND I have to go to the dentist tomorrow (I broke one of my front teeth in a biking accident [...]

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Kvällspressen Tolkar Världen

February 17, 2008

Kosovo utropar självständighet, 60 döda i självmordsbombning i Afghanistan, armén sätts in mot demonstranter i Beirut. Ett litet utdrag bara från vad som hände i världen igår:

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