August 7, 2008
Three years ago, advertising zillionaire Donny Deutsch wrote a book called “Often Wrong Never In Doubt”. And even though he perhaps didn’t mean it in the way I’m going to describe it here, I think it may describe one of the more profound truths of advertising today. Not least in Sweden. If you think about [...]
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July 7, 2008
The other day a book turned up at the office. It was from Prime PR and contained their outlooks on the future. Such a book will not pass by me unnoticed. I’ve only flipped through it, but it seems worthy of a good read for when I head out to sea with Aniara. One thing [...]
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