April 2, 2009
Yesterday we saw Christian Lander, writer of the the super successful blog and book Stuff White People Like, talk at Rival. And yes, it was really very interesting. In fact, it’s an extraordinary story of “overnight”-success. However, for those of us who do our homework beforehand, it was a bit of a disappointment. Why? Well, [...]
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March 31, 2009
I’m sitting at RAB’s seminar at Rival. The speaker just defined “marketing effect” as how many people had noticed a campaign. WTF? I notice the bums in the park, burglars in my bedroom, and the tax collector too. But that doesn’t mean I want to develop a close relationship, do business with them or represent [...]
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