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See My Opening Keynote at Esomar WM3 2009!

April 6, 2009

Last week I announced that I will be speaking at the Bring Dialogue Conference this summer, a speaking opportunity that I’m very excited about. Today I’m proud to announce that I will also be making the opening keynote adress at the Esomar WM3 Conference to be held Sweden this year. At the Clarion Sign Hotel [...]

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Björn Rietz New CEO – A Promising New Beginning For The AAS.

February 18, 2009

Björn Rietz is the new CEO for the Advertising Association of Sweden. I guess I should comment on that. “The World is Changing” is perhaps one of the most worn out phrases in trend analysis. And it’s always true. But now, the rate of change for our context as marketing professionals act is extreme. Not [...]

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Being Efficient in an Economic Downturn

January 14, 2009

Rock n’ roll is dead, order and neatness is here. The economic downturn puts us all in a different spot. And what does it mean for our business? Well, reason would suggest two things – first, people will need to change their priorities. New business will be a tougher job, and there will be less [...]

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Planner Discussions Missing The Point

October 29, 2008

There is a bit of discussion going on right now about what is relevant to measure in advertising. Some are claiming that only ROI is relevant, while others defend measuring intermittently and on different parameters like recall and recognition. So, who is right? Well – I would love to agree with the “only ROI is [...]

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BK Crown Card

June 23, 2008

Burger King’s lifetime crown card is one of those ideas that are just so simple, yet incredibly effective. They’ve understood that celebs (or anyone for that matter) are not impressed by burgers, but by status. Giving out a lifetime card for free burgers to these celebs is not done to feed them, but to make [...]

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Good Morning Breakfast Club!

February 7, 2008

Yesterday was Tuesday-breakfast day. Sophia, marketing genius from Spotify, tried on the MJ-beaver-hat, and Ola from Storåkers had croissants. Nice.

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"Vi borde göra något på nätet också!"

September 12, 2007

Jag vet. Jag brukar säga att Internet inte är ett medium, utan en infrastruktur. Som en väg. Men den beskrivningen är inte särskilt användbar. Mer användbart är att se Internet en grupp av medier. Jag menar – You Tube är väl snarare en form av TV än en interaktiv tjänst? Visst, du kan betygssätta och [...]

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