Search Marketing

The Google Man at Marketing Week London

June 30, 2010

Man that was tough. I’ve been lucky to have been scheduled in the first slot of the day at most talks I’ve done so far, but today I got the very last slot. And it was crazy hot in Olympia’s Pillar Hall in London where my Marketing Week talk was scheduled. Some talks are easier [...]

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Why Advertising Agencies Rule

March 24, 2010

Embrace Experience. Breath Innovation. Produce Intimately. Sure the world has changed. But I think it’s time to realize that we haven’t changed much. A couple of years ago I was one of the people running around screaming that the world was coming to an end, that the traditional advertising agency model was over and that [...]

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SEO-Expert Simon Sundén to Honesty!

November 9, 2009

Yesterday I cleared a desk for our new partner at Honesty who has his first day at the agency today. And this is not just any random guy, but one of Europe’s leading experts on SEO and search marketing, Simon Sundén. As many of you know, I’ve been quite frank in my criticism of the [...]

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6 Ways To Improve The Jung von Matt Agency Site SEO-Wise

October 19, 2009

I got an email this morning from Jung Von Matt Stockholm asking me to check out their new “optimized” site in the wake of the Lowe Brindfors debacle a couple of weeks back. I really don’t intend to take on the role of advertising agency website critic, but since they asked, and since I like [...]

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New And Highly Creative SEO-Strategy!

October 1, 2009

@simonnystrom drew my attention to a new and highly creative SEO-strategy a few minutes ago. Perhaps this could be an idea for agencies if they don’t want to change their head-in-the-sand-internet-strategy?

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Understanding Web Copy and Why it Will Cost You Big Bucks!

September 21, 2009

It was more than eleven years ago that I started my academic career at the M.Sc.-program for media technology at Linköping Institute of Technology. Way back then, the web was completely different, Google didn’t exist (it was actually founded the same year), and ICQ was the name of the game for communication. But it wasn’t [...]

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Lowe Brindfors Wrap-Up

September 18, 2009

Just a quick note on yesterday’s debacle. The article was written by Tobias Rydengren Rydergren based on an interview with me. It’s not incorrect in any way, and it’s well written and everything, I just want you to see it from that perspective. My texts can be found here on walternaeslund.com. The article quickly received [...]

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SEO-Failure Topping Lowe Brindfors Search

September 17, 2009

[EDIT: Sorry. My bad. Was a bit quick there. The true result for this post is position 4, not 3. Thank you Simon Sundén for your correct result]. Didn’t mean to return to the Lowe Brindfors case, but since I got a few comments in defense of ignoring SEO, saying that Lowe Brindfors don’t need [...]

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Is Spotify the Darth Vader of Music?

September 8, 2009

As Spotify launched their iPhone app, the crowd cheered. The talented SEO-expert (and comedian) Simon Sundén publishes the follwing graph of Spotify Premium sales that went viral amongst us nerds. Half us us thought is was true, and who knows, it may be. But even if this graphic joke isn’t true, it illustrates something quiet [...]

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Forsman & Bodenfors and Svenska Kyrkan Don’t Know Google

September 1, 2009

If they only knew what a great idea they really had! Forsman & Bodenfors just came up with a new site for Svenska Kyrkan (The Church of Sweden) where you can submit your prayer to the site. The prayer is then keyworded on the site so that you can find other prayers on the same [...]

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Top SEO-Presentation From Simon Sundén

August 31, 2009

Simon Sundén’s presentation on SEO was one of the best presentations of the entire SSWC-conference. Despite the fact that there was no projector for him to show his prepared presentation on, he still managed to present this fairly technical topic really well. Now his presentation is translated to English and presented on Slideshare. Oh, how [...]

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The Very Best of Social Web Camp. And a Bus Crash.

August 23, 2009

The mini bus died. All of a sudden we feel the stench of burnt clutch, and minutes later everything just stopped. But more on that later. First a brief report on the highlight of the year so far for me – The Sweden Social Web Camp! Anyone who has ever read Ayn Rand’s epic novel [...]

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Spotify Goes Mobile and Offline!

May 28, 2009

When I lectured at Stockholm School of Economics about the future of music and video I remember receiving a few critical questions about mobility: “What about when you’re mobile?”, “What about when you’re on a plane?”, “What about when you don’t have an internet connection?”. Ladies and gentlemen, here is your answer: And by the [...]

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New Categories, Old Thinking

November 3, 2008

The Swedish advertising award Guldägget just announced new digital categories. The categories are: 1. Interactive Category A: Sites Includes campaign sites and corporate sites. 2. Interactive Category B: Advertising Includes banners, mobile marketing and SEO. 3. Interactive Category C: Other digital media Includes widgets, applications, digital events, interactive tools and social media. This segmentation into [...]

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Gapminder is not new, but it’s brilliant

May 12, 2008

For any planner, the gapminder.org site is like a candy store. I’ve never seen anyone making sense of “boring” data the way Hans Rosling does, and I can’t help thinking how guilty we are of abusing data in this business. I’m not famous for being a numbers research type of guy, but it’s a secret [...]

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Judith’s Blog

May 5, 2008

My old classmate from Lund University, Judith, has started a blog (in Swedish) that I like. Read it here. She posted a recommendation to check out Marty Neuemeier’s Brand Gap presentation on Slideshare. Though perhaps not all new, it’s a great presentation that I highly recommend: | View | Upload your own I really like [...]

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Join The Conspiracy

April 29, 2008

When we aired the first set of Join The Conspiracy WeSC commercials that we shot in Stockholm, we were harshly criticized by the advertising community. How could we make something that didn’t make sense?!?! People were angry. People were mocking us. But the films turned out to be immensely successful on MTV and delivered way [...]

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Forsman & Bodenfors can’t seem to get it up

January 23, 2008

I spoke the other day about my AAIIDAA model: (A)nticipation(A)ttention(I)nterest(I)nvolvement(D)esire(A)ction(A)lignment Let’s talk for a second about the first one – (A)nticipation: What on earth is going on with the Forsman&Bodenfors-website? It’s been under construction for a gazillion years already. Talk about building expectations. Especially when reading the accompanying text. This better be good. Or rather, [...]

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Och jätten vaknade och sade: Reklamen är död 2012.

November 11, 2007

IBM är kanske inte den källan jag hänvisar till oftast här på bloggen, men när de ger ut en skrift som heter “The End of Advertising As We Know It” så förtjänar de lite fokus. I sin skrift säger de inte så himla mycket som inte skrivits om här eller på andra ställen, men ändock. [...]

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Läs den här…

July 2, 2007

…artikeln från Marketing Week.

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