SF

A Year of Love and Two Years of Honesty

February 14, 2011

When I founded Honesty AB on Valentine’s Day 2009, I had just started on a brand new relationship with an amazing girl. It’s somewhat telling I guess that I am now, two years later, celebrating Valentines Day on my own with tacos and a movie. I don’t want to blame it on work, but there [...]

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Honesty New Lead Agency for Stena Metall and Halebop!

June 1, 2010

It’s been an amazing past couple of weeks! Apart from the clients we already work with, we have now won not one, but two major long running pitches and are now the strategic lead agency for both Stena Metall and Halebop.Stena Metall is a big and extremely competent recycling company. In a world full of [...]

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Do Dictatorships Use Social Media More Effectively Than Corporations?

September 24, 2009

I‘ve done quite a bit of thinking about how the social web will make the world a better place. I’ve written about it, and also lectured about the social web, good, and evil. So when a talk by Evgeny Morozov popped on TED on the topic of how the net aids dictatorships, I was naturally [...]

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Understanding Web Copy and Why it Will Cost You Big Bucks!

September 21, 2009

It was more than eleven years ago that I started my academic career at the M.Sc.-program for media technology at Linköping Institute of Technology. Way back then, the web was completely different, Google didn’t exist (it was actually founded the same year), and ICQ was the name of the game for communication. But it wasn’t [...]

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The Hang Glider Theory – How to Survive Disgusting Domino’s Pizza Clips and More.

September 7, 2009

I love to theorize about social behavior and how it relates to our behavior on the internet. But sometimes I get the urge to be just a little more practical about things. How can we actually use all this theory? Before we dig into what I call The Hang Glider Theory, let’s gossip a little. [...]

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