SF

A Year of Love and Two Years of Honesty

February 14, 2011

When I founded Honesty AB on Valentine’s Day 2009, I had just started on a brand new relationship with an amazing girl. It’s somewhat telling I guess that I am now, two years later, celebrating Valentines Day on my own with tacos and a movie. I don’t want to blame it on work, but there [...]

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Honesty New Lead Agency for Stena Metall and Halebop!

June 1, 2010

It’s been an amazing past couple of weeks! Apart from the clients we already work with, we have now won not one, but two major long running pitches and are now the strategic lead agency for both Stena Metall and Halebop.Stena Metall is a big and extremely competent recycling company. In a world full of [...]

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Do Dictatorships Use Social Media More Effectively Than Corporations?

September 24, 2009

I‘ve done quite a bit of thinking about how the social web will make the world a better place. I’ve written about it, and also lectured about the social web, good, and evil. So when a talk by Evgeny Morozov popped on TED on the topic of how the net aids dictatorships, I was naturally [...]

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Understanding Web Copy and Why it Will Cost You Big Bucks!

September 21, 2009

It was more than eleven years ago that I started my academic career at the M.Sc.-program for media technology at Linköping Institute of Technology. Way back then, the web was completely different, Google didn’t exist (it was actually founded the same year), and ICQ was the name of the game for communication. But it wasn’t [...]

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The Hang Glider Theory – How to Survive Disgusting Domino’s Pizza Clips and More.

September 7, 2009

I love to theorize about social behavior and how it relates to our behavior on the internet. But sometimes I get the urge to be just a little more practical about things. How can we actually use all this theory? Before we dig into what I call The Hang Glider Theory, let’s gossip a little. [...]

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“The School Web is Not Primarily a Matter of Communication…”

September 3, 2009

Thanks to all for your interest in yesterday’s post about Forsman & Bodenfors, Svenska Kyrkan, and Google. It led to many interesting conversations both in the comments of the post, on Twitter in my email inbox, on Facebook, and over the phone. Wasn’t quite prepared for that kind of response. So, thanks! Today I want [...]

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The Very Best of Social Web Camp. And a Bus Crash.

August 23, 2009

The mini bus died. All of a sudden we feel the stench of burnt clutch, and minutes later everything just stopped. But more on that later. First a brief report on the highlight of the year so far for me – The Sweden Social Web Camp! Anyone who has ever read Ayn Rand’s epic novel [...]

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Friends, vanity and Nova Barakel

August 13, 2009

There is a funny discussion going on about how people were fooled by the fictional Nova Barakel, who was really a marketing product for a new novel. Some people insist that you should only have “real friends” on FB, and not let people like this in, most seem to agree that this is really bad [...]

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Sweden’s Most Swedish Job Completed

August 6, 2009

Today the “Sweden’s most swedish job”-campaign that I was involved in with Syrup Sthlm and Bizkit earlier this year came to an end. Calle Engström, who has been traveling around Sweden blogging, filming and tweeting about his experience, arrived to Stockholm and the STF hostel Af Chapman after posting 82 YouTube-films, 371 blog posts and [...]

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Ohoy Sailors!

July 2, 2009

All work and no play makes Walter a dull boy. And we don’t want that. I’m currently reloading the batteries out on a boat in the Stockholm archipelago, which is why you don’t get a lot of updates right now. But I am reading up on some interesting stuff and will be back soon with [...]

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The Most Dangerous Politician in The United States?

June 22, 2009

One of the most dangerous politicians in the United States – that’s what CNET calls Obama’s Vice President Joe Biden. What they are talking about is Biden’s relentless attacks on internet liberty, and the threat that he thereby poses to the evolution of technology. Now that the dust has settled and we have sobered up [...]

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Trad-ad Agencies, Cannes, and the Crumbling Status of Contests

June 16, 2009

This picture is from last years Cannes Lions advertising festival. It was fun. Everybody was there. But what happened to Cannes this year? Basically nobody I know is going there. Personally, when I have gotten the question about my attendance my answer has been “…nope. Saving my money for modern events and conferences on social [...]

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Spotify Goes Mobile and Offline!

May 28, 2009

When I lectured at Stockholm School of Economics about the future of music and video I remember receiving a few critical questions about mobility: “What about when you’re mobile?”, “What about when you’re on a plane?”, “What about when you don’t have an internet connection?”. Ladies and gentlemen, here is your answer: And by the [...]

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New Exciting Speaking Opportunity on the Adriatic Coast

May 25, 2009

The other day I accepted the invitation to speak at SEMPL 12 in Slovenia in November 2009. A very exciting opportunity to be sure! 500-600 people are expected to attend, and the setting in Portorož on the Adriatic coast puts most other conferences to shame. I will let you know more about this talk as [...]

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Cut, Copy, Steal. But never lie.

May 19, 2009

Recently I was involved in a campaign that we blatantly stole from another very successful campaign. At least that is what some people say. Me, I would call it a remix. We mashed up a very successful idea with a different set of ingredients, contexts and spices and relaunched it with very open references to [...]

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Esomar WM3 2009

May 5, 2009

This morning I spoke at Esomar WM3 – an amazing event with 150 delegates from 30 countries. After the event I had the privelege to chat with people from all around the globe from China, to USA, to Italy, to Switzerland, Slovenia, to Iran and beyond. Fantastic. I’m already looking forward seeing these people and [...]

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3 Steps To The Perfect Powernap

April 21, 2009

Every now and then I like to do a rerun on my most popular post ever – The Power Nap School. I promise you, taking that 15 minute nap in the afternoon will transform you life. It makes you more creative, more energetic, and allows for fewer hours sleep at night. For me, around 6 [...]

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Navel-Gazing Sunday With DDB, Dagens Media & Tewonder

April 12, 2009

Most of my time reading is spent on blogs. I still love picking up a magazine every now and then, and when I do my favorites are Fast Company, Monocle, and Guns & Ammo (just kidding about the last one). I rarely read the print versions of our local Swedish marketing press, but today I [...]

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Christian Lander of Stuff White People Like Was Good But Canned

April 2, 2009

Yesterday we saw Christian Lander, writer of the the super successful blog and book Stuff White People Like,  talk at Rival. And yes, it was really very interesting. In fact, it’s an extraordinary story of “overnight”-success. However, for those of us who do our homework beforehand, it was a bit of a disappointment. Why? Well, [...]

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Attacking In Group Doesn’t Make You Innocent.
– It Just Makes Things Worse.

April 1, 2009

OMG. Reading this mornings newspaper, I get the same vibe as when I hear about bullying in schoolyards, or when I listen to Philip Zimbardo talking about evil at TED.com – “if we attack in a group, we all get away with it”. Earbooks, Storyside, Piratförlaget, Bonnier Audio, and Norstedts have decided to take advantage [...]

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