The Social Web

Jesper Åström Joins Honesty

December 10, 2009

Since I drew the first napkin sketch of the Honesty agency in February there has been a lot of toil, sweat and tears. Today I can finally say that stage 2 is completed with the recruitment of Jesper Åström as the final piece of the puzzle. Jesper joins as new digital director alongside Simon Sundén [...]

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Presenting The New Partners at Honesty!

November 4, 2009

Great news! We have now finished our first round of expansion at Honesty and now have four of the six partners here full time! Fantastic! Honesty will be divided into three units, each responsible for their own area of expertise. The three areas are Management & Strategy, Digital Business Development, and Creative Studio. Two of [...]

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Will Speak For Money (and Occasionally for Love)

September 29, 2009

The way I see it, public speaking is not about conveying information – books and Google do that much better than I ever can. Instead, I set out to inspire. If I can, on a good day, inspire you out there to take even one action in a powerful direction, things can start to snowball in [...]

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Do Dictatorships Use Social Media More Effectively Than Corporations?

September 24, 2009

I‘ve done quite a bit of thinking about how the social web will make the world a better place. I’ve written about it, and also lectured about the social web, good, and evil. So when a talk by Evgeny Morozov popped on TED on the topic of how the net aids dictatorships, I was naturally [...]

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The Hang Glider Theory – How to Survive Disgusting Domino’s Pizza Clips and More.

September 7, 2009

I love to theorize about social behavior and how it relates to our behavior on the internet. But sometimes I get the urge to be just a little more practical about things. How can we actually use all this theory? Before we dig into what I call The Hang Glider Theory, let’s gossip a little. [...]

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Forsman & Bodenfors and Svenska Kyrkan Don’t Know Google

September 1, 2009

If they only knew what a great idea they really had! Forsman & Bodenfors just came up with a new site for Svenska Kyrkan (The Church of Sweden) where you can submit your prayer to the site. The prayer is then keyworded on the site so that you can find other prayers on the same [...]

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Top SEO-Presentation From Simon Sundén

August 31, 2009

Simon Sundén’s presentation on SEO was one of the best presentations of the entire SSWC-conference. Despite the fact that there was no projector for him to show his prepared presentation on, he still managed to present this fairly technical topic really well. Now his presentation is translated to English and presented on Slideshare. Oh, how [...]

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Social Web Camp vs. Bring Dialogue Conference ’09. Waking Up to a Different Reality.

August 24, 2009

Contrasts are what make life interesting. Yesterday I woke up here: …from the sound of sheep walking around outside my tent. Today I woke up and threw myself into a cab to Arlanda to fly off to Oslo and Strömstad for the Bring Dialogue Conference ’09. When I got here I realized I’d be staying [...]

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Social Media Talk in Finland

August 17, 2009

Just delivered a 78 minute social media talk in Finland. Apparently somewhere close to the Russian border. I’m not sure. Slept all the way here. Now totally beat and desperately need to get some rest before the sauna madness starts, as it apparently usually does. I’ll write more about it later. Over and out. Similar [...]

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Friends, vanity and Nova Barakel

August 13, 2009

There is a funny discussion going on about how people were fooled by the fictional Nova Barakel, who was really a marketing product for a new novel. Some people insist that you should only have “real friends” on FB, and not let people like this in, most seem to agree that this is really bad [...]

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