The Social Web

The 4-Hour Crash Course on Social Media.

February 1, 2009

In two days I’ll enter the stage for a four hour talk on social media. I don’t do four hours. I do 30 minutes. One hour. Sometimes two. Last week I actually did three for the first time, but never four. But now, sitting here putting together this gigantic keynote feels kind of rewarding. Suddenly [...]

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Help! Social Media Is Dying!

January 31, 2009

Soon, the term “social media” will be so overused that it really has no positioning value. This will certainly affect us since we are claiming just that position on the market. I guess we’re already there. Every agency out there is running around shouting social media at anything resembling a client. So far I’ve seen [...]

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Charlene Li’s Predictions. Right or Wrong?

January 26, 2009

Charlene Li, one of the authors of the excellent book Groundswell presented this set of slides the other day. I find them to be fairly well in sync with what I see happening. What do you think? The Future Of Social Networks View more presentations or upload your own. (tags: future advertising)

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Fruit & Blogging Workshop With Super Strikers.

January 26, 2009

Today I’m spending time with the brilliant minds of Super Strikers, preparing a secret pitch. I can divulge that it concerns monetizing the blogosphere. Our work process today is to sit around a conference table stacked up with fruit, collaborating hunched over our MacBook Pros. It’s turning out rather nicely. Some of these things are [...]

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Seesmic’s Got Me Hooked. I Think.

January 25, 2009

So, Seesmic has my attention. What du you think of this Twitter-ish video service. Either it’s an amazing way to build relationships or it’s TOO intimate and will meet the same fate as video-calls on 3G-phones. (At least here in Sweden, video-calls are just dead). But so far I’m intrigued. This seems really cool to [...]

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Virals, Obama and Street Fighting

January 21, 2009

Lesson number one. Never release a “viral” close to the inauguration speech, if it’s not a spoof of it. Pretty much everything spreading fast right now is Obama in one form or another. That said, I think that one of the fastest growing non-Obama-virals right now is quite interesting conceptually. They’ve actually created a rudimentary [...]

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Is Web 2.0 Just a Big Baby?

January 19, 2009

Now this is a very interesting and sober article on Web 2.0. It also highlights how immature this business really is (even though it does make the case that it is really quite old for being this immature). I find it especially interesting to see that the Facebook staff consists of no less than 600 [...]

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WordPress.tv

January 19, 2009

If you are like me, and appreciate visual resources, you might want to check out WordPress TV. It’s a visual resource for everything WordPress. And we all love WordPress, don’t we!

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2009 Free Spotify Advice

January 2, 2009

Dear Spotify, Here is an idea that I would like to see implemented: When I go to the URL spotify.com/walternaeslund I get this: Instead, what I would like to see here is a feed containing everything I have shared (songs, playlists, etc). Easy piecy, expected, and very handy. How about it guys and gals at [...]

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Dear Spotify, Walter Loves Music Too, But Would Also Love To SHARE Music.

December 29, 2008

I’ve given some thought to Spotify over the past few days, and here are some of my thoughts. Perhaps I’m wrong and Spotify has gone social after all. But not in the spheres where I move and socialize. And I have tried to spark some collaboration and social behavior without success. These thoughts build upon [...]

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Is IR The Killer Marketing App of Social Media?

December 26, 2008

Ok. Granted, I keep pushing all these “killer apps”. Last time it was honesty, this time internal relations (IR). But I really think this is worth looking into. And honesty has a great deal to do with it. A while back I wrote about how the breakdown of privacy leads to a better society and, [...]

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Is It Me, Or Is Spotify Not So Social After All?

December 25, 2008

Sitting in front of the fireplace on christmas day, I can’t help but wonder why I even think about work. But I do. I guess it’s a sign that I love my job. On the table beside me lies a copy of The Economist’s special christmas issue. In bold blue, the headline question “Why we [...]

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Poor Bloggy. Friend Connect and Facebook Connect

December 14, 2008

Ok. Sorry for not posting anything for a while. It’s been the most hectic work week in a very long time. Last thursday I actually started work at 6 in the morning and charged forward for 30 hours straight until noon the next day when we delivered our pitch. How’s that for overtime! I promise [...]

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Friend Connect! These Are Exciting Times!

December 3, 2008

My new whitelisting at Google Friend Connect is going to keep me up all night. So far I’m very excited about this, as I can see entirely new openings for social networking arise. I’ll get back to you soon with updates and reviews. This looks cool!

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When You Get $40,000 Image Quality For $500, The Singularity is Near

November 17, 2008

The prosumer revolution is no joke. And it has been brought about by different factors. One, obviously, is the ease of publishing and distribution along with its the radical drop in cost. Another is the set of psychological incentives activated by social media. And yet another is the dramatic democratization of production equipment, which is [...]

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Lesson Given, Lessons Learned

November 14, 2008

In the taxi on my way to the airport. The plane for Stockholm leaves in one hour. Last night I gave another lecture on social media, this time at the Hyper Island school of digital communication. I love giving lectures for several reasons. One, obviously is that I learn from the participants. Another one, just [...]

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Predictions And Afterthoughts

November 12, 2008

Times change, and it’s always easy to be smart when looking back. But when you’re back there, things are rarely that obvious. We can laugh at Bill Gates for saying that 640k of RAM is all anyone will ever need (or did he?), but predicting the future is a whole different ball game. An excellent [...]

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Death of Privacy For Brands

November 12, 2008

In the last post I asked the question whether the death of privacy will improve the quality of behavior in our society. I guess this is a bit controversial. But you can see the exact same thing for brands. And here is not very controversial at all. The privacy of brands is under heavy fire [...]

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Will The Death of Privacy Make The World A Better Place?

November 12, 2008

Some things in life are just taken for granted and are rarely questioned. Privacy is one of those things. It’s implicitly agreed upon by everybody that privacy is a good thing, and that maintaining personal integrity is one of the major challenges of web 2.0. I would like to question this. Let’s go back to [...]

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MySpace 2.0 Launched

November 10, 2008

A while back I wrote about MySpace on my other blog (which has been asleep for some time now while I’ve been busy with this one). Last night MySpace launched it’s 2.0 version, and that is of course big news for the world of social media. I haven’t played around with it much yet, but [...]

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